@adkit.so/meta-pixel-next

v1.0.1

Published

19 days ago

Next.js integration for Meta Pixel tracking - auto PageView on route changes

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jeannen

meta facebook pixel tracking analytics nextjs next react typescript

Meta Pixel for Next.js

The simplest Meta Pixel integration for Next.js — with automatic PageView tracking on route changes.

Built on top of @adkit.so/meta-pixel-react, this package provides a drop-in component that handles everything automatically.

📚 Table of Contents

✨ Features

✅ Auto PageView on Route Changes - No manual tracking needed for navigation
🎯 Simple Drop-in Component - Just wrap your app with <MetaPixel />
🔧 Environment Variable Support - Use NEXT_PUBLIC_META_PIXEL_ID out of the box
📘 TypeScript Support - Full type definitions with autocomplete
🚀 App Router Ready - Works with Next.js 13+ App Router
🔌 Multiple Pixels Support - Track to multiple pixel IDs effortlessly

⚡ Quick Start

npm install @adkit.so/meta-pixel-next

Add <MetaPixel /> to your root layout:

// app/layout.tsx
import { MetaPixel } from '@adkit.so/meta-pixel-next';

export default function RootLayout({ children }: { children: React.ReactNode }) {
    return (
        <html>
            <body>
                <MetaPixel pixelId="YOUR_PIXEL_ID">{children}</MetaPixel>
            </body>
        </html>
    );
}

Track events in any component:

'use client';

import { useMetaPixel } from '@adkit.so/meta-pixel-next';

export function PurchaseButton() {
    const meta = useMetaPixel();

    function handlePurchase() {
        meta.track('Purchase', { value: 99.99, currency: 'USD' });
    }

    return <button onClick={handlePurchase}>Buy Now</button>;
}

That's it! 🎉

⚙️ Configuration

Component Props

| Prop | Type | Default | Description | | ------------------- | -------------------- | ------- | ------------------------------------------------------------------------ | | pixelId | string \| string[] | - | Your Meta Pixel ID(s). Falls back to NEXT_PUBLIC_META_PIXEL_ID env var | | debug | boolean | false | Enable styled console logging | | enableLocalhost | boolean | false | Enable tracking on localhost (for testing) | | autoTrackPageView | boolean | true | Auto track PageView on initial load and route changes |

Using Environment Variables

Instead of passing pixelId as a prop, use an environment variable:

# .env.local
NEXT_PUBLIC_META_PIXEL_ID=123456789012345

// app/layout.tsx
import { MetaPixel } from '@adkit.so/meta-pixel-next';

export default function RootLayout({ children }: { children: React.ReactNode }) {
    return (
        <html>
            <body>
                <MetaPixel debug={true} enableLocalhost={true}>
                    {children}
                </MetaPixel>
            </body>
        </html>
    );
}

Multiple Pixels

Track to multiple pixels simultaneously:

<MetaPixel pixelId={['PIXEL_ID_1', 'PIXEL_ID_2', 'PIXEL_ID_3']}>{children}</MetaPixel>

Or via environment variable (comma-separated):

NEXT_PUBLIC_META_PIXEL_ID=PIXEL_1,PIXEL_2

💡 Manual Event Tracking

Use the useMetaPixel hook in any client component:

'use client';

import { useMetaPixel } from '@adkit.so/meta-pixel-next';

export function ProductPage({ product }) {
    const meta = useMetaPixel();

    function handleAddToCart() {
        meta.track('AddToCart', {
            content_ids: [product.id],
            content_name: product.name,
            value: product.price,
            currency: 'USD',
        });
    }

    function handlePurchase() {
        meta.track('Purchase', {
            content_ids: [product.id],
            value: product.price,
            currency: 'USD',
            num_items: 1,
        });
    }

    return (
        <div>
            <h1>{product.name}</h1>
            <button onClick={handleAddToCart}>Add to Cart</button>
            <button onClick={handlePurchase}>Buy Now</button>
        </div>
    );
}

Custom Events

Track custom events specific to your business:

const meta = useMetaPixel();

function trackPricingView() {
    meta.trackCustom('PricingViewed', {
        plan: 'enterprise',
        source: 'homepage_cta',
    });
}

function trackVideoComplete() {
    meta.trackCustom('VideoWatched', {
        video_id: 'intro_2024',
        watch_percentage: 100,
    });
}

Event Deduplication

Prevent duplicate events using eventID:

function handleCheckout(orderId: string) {
    meta.track('Purchase', { value: 299.99, currency: 'USD' }, { eventID: `order-${orderId}` });
}

📊 Standard Events

All Meta Pixel standard events are supported with full TypeScript autocomplete:

| Event | Description | Common Use Cases | | ---------------------- | --------------------------------- | ------------------ | | PageView | Auto-tracked on route changes | - | | ViewContent | Content/product viewed | Product pages | | Search | Search performed | Site search | | AddToCart | Item added to cart | E-commerce | | AddToWishlist | Item added to wishlist | E-commerce | | InitiateCheckout | Checkout started | Cart page | | AddPaymentInfo | Payment info added | Checkout flow | | Purchase | Purchase completed | Order confirmation | | Lead | Lead form submitted | Contact forms | | CompleteRegistration | Registration completed | Sign-up flows | | Contact | Contact action | Contact page | | Schedule | Appointment scheduled | Booking systems | | StartTrial | Trial started | SaaS apps | | Subscribe | Subscription started | Newsletters |

Event Data Parameters

| Parameter | Type | Description | Example | | ------------------ | ---------- | ---------------------- | ----------------- | | value | number | Monetary value | 99.99 | | currency | string | ISO 4217 currency code | 'USD', 'EUR' | | content_ids | string[] | Product IDs or SKUs | ['SKU_123'] | | content_type | string | Type of content | 'product' | | content_name | string | Name of product/page | 'Blue T-Shirt' | | content_category | string | Category | 'Apparel' | | num_items | number | Number of items | 3 | | search_string | string | Search query | 'running shoes' |

🚀 Advanced Usage

Complete E-commerce Example

'use client';

import { useMetaPixel } from '@adkit.so/meta-pixel-next';
import { useEffect } from 'react';

export function ProductPage({ product }) {
    const meta = useMetaPixel();

    useEffect(() => {
        // Track product view on page load
        meta.track('ViewContent', {
            content_ids: [product.id],
            content_type: 'product',
            content_name: product.name,
            content_category: product.category,
            value: product.price,
            currency: 'USD',
        });
    }, [product.id]);

    function handleAddToCart() {
        meta.track('AddToCart', {
            content_ids: [product.id],
            content_type: 'product',
            content_name: product.name,
            value: product.price,
            currency: 'USD',
        });
    }

    function handlePurchase(orderId: string) {
        meta.track(
            'Purchase',
            {
                content_ids: [product.id],
                content_type: 'product',
                value: product.price,
                currency: 'USD',
                num_items: 1,
            },
            { eventID: orderId }, // For deduplication
        );
    }

    return (
        <div>
            <h1>{product.name}</h1>
            <p>${product.price}</p>
            <button onClick={handleAddToCart}>Add to Cart</button>
            <button onClick={() => handlePurchase('order-123')}>Buy Now</button>
        </div>
    );
}

Disable Auto PageView Tracking

If you prefer to handle PageView tracking manually:

<MetaPixel pixelId="YOUR_PIXEL_ID" autoTrackPageView={false}>
    {children}
</MetaPixel>

Check if Pixel is Loaded

function trackIfReady() {
    if (meta.isLoaded()) {
        meta.track('Purchase', { value: 99.99, currency: 'USD' });
    }
}

📘 TypeScript

Full TypeScript support with exported types:

import type { StandardEvent, EventData, EventMetaData } from '@adkit.so/meta-pixel-next';

function trackEvent(event: StandardEvent, data: EventData) {
    meta.track(event, data);
}

🐛 Debug Mode

Enable debug={true} to see styled console logs:

[Meta Pixel] Initializing Meta Pixel... { pixelIds: [...] }
[Meta Pixel] ✓ Meta Pixel initialized successfully
[Meta Pixel] Tracking: PageView
[Meta Pixel Next.js] Auto-tracking PageView on route change: /about

❓ Troubleshooting

Pixel not loading?

Check your pixel ID - Verify it's correct
Enable debug mode - Set debug={true} to see logs
Enable localhost - Set enableLocalhost={true} for local testing
Check browser console - Look for errors

PageView not tracking on route changes?

Make sure <MetaPixel /> wraps your content in the root layout, not a nested layout.

Events not showing in Meta Events Manager?

Wait 5-20 minutes - Events can take time to appear
Use Test Events tool - In Meta Events Manager
Check ad blockers - They can block the pixel

Using React without Next.js?

Use @adkit.so/meta-pixel-react instead. Note: auto PageView on route changes requires manual setup with React Router.

📖 Full Guide

For a complete step-by-step guide on installing and configuring Meta Pixel, check out our detailed tutorial:

How to Install Meta Pixel

📚 Official Documentation

Meta Pixel Reference - Complete API reference
Standard Events Guide - Event documentation
Events Manager - Monitor your pixel events

📄 License

MIT

Made with ❤️ by Adkit

If this package helped you, please consider giving it a ⭐️ on GitHub!