@autostackup/marketing

Give Claude the strategic frameworks that marketing consultants charge thousands for. Audit your marketing mix with Kotler's 9-element framework, build a full IMC campaign across Meta and Google, and map your audience with a persona matrix — all in a single conversation.

Part of the Autostackup MCP Suite — the AI operating system for founders.

Install

{
  "mcpServers": {
    "autostackup-marketing": {
      "command": "npx",
      "args": ["-y", "@autostackup/marketing"]
    }
  }
}

Add to your Claude Desktop config and restart. No API keys required — all three tools run entirely on Claude.

Tools

kotler_analysis

Philip Kotler's 9-element marketing mix audit — scored and prioritized

Kotler's marketing mix is the most comprehensive framework for diagnosing why a company's go-to-market is or isn't working. This tool runs a structured audit across all 9 elements, scores each one, identifies your biggest gaps, and tells you exactly what to fix first.

The 9 elements:

| # | Element | What gets evaluated | |---|---------|-------------------| | 1 | Product | Differentiation, feature depth, product-market fit evidence | | 2 | Price | Value-based vs. cost-plus pricing, price point definition, tiering strategy | | 3 | Place | Channel count and mix, digital presence, channel conflict risk | | 4 | Promotion | Active channels, message consistency, editorial strategy | | 5 | People | Sales, support, and customer success structure and training | | 6 | Process | Customer delivery documentation, SLAs, friction points | | 7 | Physical Evidence | Reviews, testimonials, website quality, packaging, brand tangibles | | 8 | Positioning | Target customer clarity, differentiation statement, competitive framing | | 9 | Performance | KPI tracking, revenue-connected metrics, reporting cadence |

Returns: Score per element (0–100), overall score and rating (Strong / Developing / Needs Work), strengths list, gaps list, top 3 priority actions ranked by urgency, strategic summary for board or investor use.

Try it:

"Run a Kotler analysis on my company. We sell [product] to [market]. Our pricing is [X], we sell through [channels], we promote via [methods], our team is [structure], delivery works like [process], our proof points are [evidence], we position as [positioning], and we track [metrics]."

plan_imc_campaign

Full Integrated Marketing Communications plan across Meta, Google, email, and content

Building a campaign that works across multiple channels requires strategy at every layer — the right objective, the right budget split, the right audience targeting, the right creative formats, and a launch checklist so nothing gets missed. This tool generates all of it.

Budget allocation is driven by your objective:

• Awareness → Heavier on Meta reach, YouTube, influencer
• Consideration → Balanced Meta + Google Search
• Conversion → Heavier on Google Search + Performance Max + retargeting
• Retention → Heavier on email + social remarketing
• Reactivation → Email-first + paid support

Meta (Facebook / Instagram) plan includes:

• Campaign objective mapped to Meta's ad buying types
• Full-funnel structure with TOFU / MOFU / BOFU budget splits
• Cold audience targeting (Lookalike 1%, Lookalike 5%, interest stacks)
• Warm retargeting windows (video viewers, page engagers, website visitors)
• Ad format recommendations per objective (Reels, carousels, collection, lead forms)
• 4 copy angles to A/B test (problem-led, social proof, curiosity, direct offer)
• A week-by-week testing and scaling protocol

Google Ads plan includes:

• Campaign types by objective (Search, Display, Performance Max, YouTube)
• Keyword strategy with match type guidance
• Negative keyword list pre-built
• Responsive Search Ad copy (15 headlines, 4 descriptions)
• All recommended extensions (sitelinks, callouts, snippets, lead forms, call)

Email plan (optional):

• Sequence length, email count, and cadence
• Email-by-email breakdown with subject focus and goal
• KPI targets (open rate, CTR, unsubscribe rate)

Content plan (optional):

• 4 content pillar topics
• Content types and publishing cadence
• SEO keyword intent guidance

Plus:

• Week-by-week campaign timeline
• KPIs tied to your objective (not vanity metrics)
• Full creative needs list with exact ad dimensions and specs
• Launch checklist: pixel verification, UTM setup, account approvals, brand safety

Returns: Budget allocation table, Meta plan, Google plan, email/content plans, timeline, KPIs, creative brief, launch checklist.

Try it:

"Plan an IMC campaign for [product]. Target audience: [description]. Objective: conversion. Budget: $20,000. Duration: 8 weeks. Channels: Meta and Google. Key message: [your message]."

segment_audience

Audience segmentation with persona map, messaging matrix, and channel recommendations

Before spending on ads or content, you need to know exactly who you're talking to — not just demographics, but what they care about, what triggers them to buy, and which channel actually reaches them. This tool builds a prioritized segment map with a messaging matrix so every dollar targets the right person with the right message.

What it builds:

Segment map (3–4 segments):

• Segment name and priority order (who to go after first)
• Characteristics of each segment
• Pain points specific to each segment
• Buying triggers — what causes them to act
• Estimated market size and conversion rate notes

Persona detail per segment:

• Messaging approach (problem-led, proof-led, or value-led)
• Where they are in the awareness spectrum
• What objections they typically raise

Messaging matrix:

• Headline tailored to each segment
• Sub-headline addressing their specific pain
• Call-to-action calibrated to their buying readiness
• What proof format works best (quote, stat, logo, case study)

Channel recommendations:

• Top 3 channels for your B2B, B2C, or both business model
• Content strategy per channel type
• Community play (LinkedIn groups, Discord, WhatsApp, events)

Returns: Prioritized segments, persona details, messaging matrix table, channel recommendations, community strategy.

Try it:

"Segment the audience for my [product]. I solve [problem] for [industry]. My B2B/B2C model targets [geography]. Existing customers look like [description]."

No API Keys Required

All three tools run entirely on Claude's reasoning. No external services, no API bills, no setup beyond adding the MCP to your config.

Part of the Autostackup Suite

| Package | Description | |---------|-------------| | @autostackup/sales | Lead qualification, pipeline tracking, outreach generation | | @autostackup/marketing | ← You are here | | @autostackup/hr | 🔜 Recruitment, onboarding, offer letters | | @autostackup/founder | 🔜 Full orchestrator: concept → plan → launch |

Works Best Alongside

| Need | Companion MCP | |------|--------------| | Meta Ads execution | mikusnuz/meta-ads-mcp — 135 tools | | Google Analytics data | ruchernchong/mcp-server-google-analytics |

Autostackup handles the strategy. These handle the execution.

License

MIT