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Optimize Toolset

I’ve always been into building performant and accessible sites, but lately I’ve been taking it extremely seriously. So much so that I’ve been building a tool to help me optimize and monitor the sites that I build to make sure that I’m making an attempt to offer the best experience to those who visit them. If you’re into performant, accessible and SEO friendly sites, you might like it too! You can check it out at Optimize Toolset.


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[![Latest Stable Version](]( [![Build Status](](




Latest Stable Version Build Status

Barnebys Analytics

This is an helper for Node to build tracking URL for Barnebys Analytics with ease.


yarn install @barnebys/analytics-node

Track clicks

// Create the URL Builder with your tracking domain & secret
const { UrlBuilder } = require("@barnebys/analytics-node");
const urlBuilder = new UrlBuilder("", "secret");

urlBuilder.programId = "123";
urlBuilder.kind = "click";
urlBuilder.url = "";
urlBuilder.dimension1 = "a";
urlBuilder.dimension2 = "b";
urlBuilder.dimension3 = "c";

// Get the signed tracking URL
const url = urlBuilder.createURL()

Track leads

const { UrlBuilder } = require("@barnebys/analytics-node");
const urlBuilder = new UrlBuilder("", "secret");
urlBuilder.affiliate = true;


Generate the URL from PHP and use a lazy loader that loads the tracking pixel when visible in the browser window. If you do not have a compatible lazy loader we recommend using this lazy loader which is written in vanilla js.

For most compatibility - place the script below before your </body> tag.

<script type="text/javascript">
    (function(w, d){
        var b = d.getElementsByTagName('body')[0];
        var s = d.createElement("script"); s.async = true;
        var v = !("IntersectionObserver" in w) ? "8.5.2" : "10.3.5";
        s.src = "" + v + "/lazyload.min.js";
        w.lazyLoadOptions = {
            threshold: 0
    }(window, document));

Generating impression URL

// Create the URL Builder with your tracking domain & secret
const { UrlBuilder } = require("analytics-node");
const urlBuilder = new UrlBuilder("", "secret");

// Create the impression passing on UrlBuilder, program id and optional dimensions 1-3
const impression = new Impression(

// Get the URL for the tracking pixel 
const url = impression.url

// Or output image tag for lazy load
const tag = impression.image