UET PWA SDK

Welcome to the UET PWA SDK project! This SDK facilitates the tracking of events in a Progressive Web App (PWA) and sends Universal Event Tracking (UET) events to Bing Ads by making HTTP requests to bat.bing.com.

To learn more about Universal Event Tracking, visit Microsoft Advertising - Universal Event Tracking.

Usage

Acquisition Info API for Attribution

⚠️ Origin Trial (OT) token is required in order to access Acquisition Info API for attribution. This token will need to be updated every 6 weeks until the trial is over. We will announce on this page when the trial is done.

Setting Up Origin Trials Token

Origin Trials provide a mechanism for developers to test new features and give feedback to the web standards community on their usability and effectiveness in real-world websites and applications.

To set up an Origin Trials token for your website, follow these steps:

1. Visit the Origin Trials dashboard for Microsoft Edge: https://microsoftedge.github.io/MSEdgeExplainers/origin-trials/.

2. Complete form. Register your origin, which is the domain where you plan to test the experimental feature.

3. Token will be sent to registered email address in ~4 hours.

4. Add the Origin Trial tag to the head of all pages. This is the recommended option for convenience and to ensure proper functionality. Please see OT docs for other option(s).

<meta http-equiv="origin-trial" content="your-token-goes-here">

Installation

npm install @bing-ads/uet-pwa-sdk

Example

import UETPWASDK from '@bing-ads/uet-pwa-sdk';

// Initialize the UET PWA SDK
const uet = new UETPWASDK({ ti: "<tag_id>" });

// Track a goal
uet.trackGoal("purchase", "Product XYZ", "ecommerce", 100, "USD");

UETPWASDK Class

constructor(options: UETPWASDKOptions)

Creates an instance of the UET PWA SDK.

Parameters

• options (optional): An object with configuration options.
  • ti (required): Tag ID for the UET events.

Example

const uet = new UETPWASDK({ ti: "<tag_id>" });

trackGoal(ea: string, el: string, ec: string, gv: number, gc: string): Promise<Response | undefined>

Tracks a goal by sending a custom event to Bing Ads.

Parameters

• ea: Event action.
• el: Event label.
• ec: Event category.
• gv: Goal value (number).
• gc: Goal currency (string).

Example

uet.trackGoal("purchase", "Product XYZ", "ecommerce", 100, "USD");

Automatic Launch Event

Upon instantiation of UETPWASDK class, automatically triggers an event call. This method sends an event with the action activation on the first app launch and launch for subsequent launches.