Bootnode Brand Guidelines

Following Hanzo ecosystem branding standards.

Logo Usage

Primary Logo

• Use bootnode-logo.svg for main branding
• Minimum size: 32px height
• Clear space: 50% of logo height on all sides

Logo Variants

• Main: Full color with shadow and gradient
• White: For dark backgrounds
• Mono: Single color for monochrome uses
• Icon: Symbol only for compact spaces

Don'ts

• Don't stretch or distort the logo
• Don't change colors outside approved palette
• Don't add effects or modifications
• Don't use on busy backgrounds without proper contrast

Color Palette

// Primary brand colors
$bootnode-primary: #372929;    // Logo background
$bootnode-white: #ffffff;      // Logo highlight  
$bootnode-gray: #d8d8d8;       // Logo gradient
$bootnode-surface: #f5f5f5;    // UI surfaces
$bootnode-text: #1a1a1a;       // Primary text
$bootnode-muted: #6b7280;      // Secondary text

Typography

• Primary: Geist Sans (modern, clean)
• Monospace: Geist Mono (code, technical content)
• Weights: 400 (normal), 500 (medium), 600 (semibold), 700 (bold)

Voice & Tone

• Professional yet approachable
• Technical but accessible
• Innovative and forward-thinking
• Reliable and trustworthy
• Developer-focused language

Messaging

Tagline

"Blockchain Infrastructure for Developers"

Key Messages

• Complete blockchain development platform
• Multi-chain support out of the box
• Enterprise-grade security and reliability
• Developer-first experience
• Unified Hanzo ecosystem integration

Applications

Web Applications

• Use primary logo in header/navigation
• Apply color palette consistently
• Follow typography hierarchy
• Maintain proper spacing and alignment

Documentation

• Use mono logo for technical contexts
• Include proper attribution
• Link back to main platform
• Follow established information architecture

Admin Interfaces

• Emphasize security and professionalism
• Use Hanzo IAM integration badges
• Clear organizational hierarchy
• Consistent with main platform design

Integration Standards

Hanzo Ecosystem

• Maintain visual consistency with other Hanzo properties
• Use unified authentication (hanzo.id, zoo.id, lux.id, pars.id)
• Follow shared component library patterns
• Respect cross-product user journeys

External Integrations

• Maintain brand integrity in third-party contexts
• Provide clear attribution and links
• Use appropriate logo variants for different platforms
• Follow platform-specific guidelines while preserving brand essence

For questions or brand asset requests, contact the Hanzo brand team.