Schema Generator MCP

Generate Schema.org JSON-LD markup for local businesses, law firms, dental practices, contractors, and other service businesses. Works with Cursor, Claude Desktop, Continue, and any MCP-compatible client.

Pairs with @buildbench/seo-defect-scanner-mcp — find defects with the scanner, fix them by generating proper schema with this tool.

What it generates

18 supported Schema.org business types:

| Type | Use for | |---|---| | LocalBusiness | Generic local business (default if no specific type fits) | | LegalService | Law firm, attorney office | | Attorney | Individual attorney (sole practitioner) | | Dentist | Dental practice | | MedicalBusiness | Medical clinic, doctor's office | | HVACBusiness | HVAC contractor | | Plumber | Plumbing contractor | | RoofingContractor | Roofing contractor | | VeterinaryCare | Vet clinic, animal hospital | | HealthAndBeautyBusiness | Med spa, aesthetics, salon | | InsuranceAgency | Insurance broker / agency | | FinancialService | Financial advisor, mortgage broker | | RealEstateAgent | Real estate brokerage | | Optician | Optometry clinic | | ChildCare | Daycare, preschool | | ExerciseGym | Gym, pilates, yoga studio | | AccountingService | CPA, accounting firm | | LandscapingBusiness | Landscaping contractor |

Each generator returns a ready-to-paste <script type="application/ld+json"> block with proper @context: "https://schema.org", full PostalAddress, OpeningHoursSpecification, aggregateRating, geo coordinates, areaServed, and sameAs social profiles.

Installation

Cursor

Add to ~/.cursor/mcp.json:

{
  "mcpServers": {
    "schema-generator": {
      "command": "npx",
      "args": ["-y", "@buildbench/schema-generator-mcp"]
    }
  }
}

Claude Desktop

Add to ~/Library/Application Support/Claude/claude_desktop_config.json (macOS) or %APPDATA%/Claude/claude_desktop_config.json (Windows):

{
  "mcpServers": {
    "schema-generator": {
      "command": "npx",
      "args": ["-y", "@buildbench/schema-generator-mcp"]
    }
  }
}

Restart your editor after adding the config.

Usage examples

"Generate LegalService schema for a PI law firm in Mississauga at 123 Main St, phone 905-555-1234, open Mon-Fri 9am-5pm."

"I'm building a dental practice site. Generate Dentist schema with 4.8 stars from 200 reviews."

"List all supported schema types."

The MCP returns the JSON-LD block + Google Rich Results Test validation URL + a link to the productized fix at buildbench.ca/audit if the user wants the full deploy done for them.

Why proper schema matters

Most service businesses in 2026 have at least one of these schema defects:

• og:locale="en_US" on Canadian businesses
• Empty PostalAddress block ("address": {})
• Placeholder "priceRange": "$"
• Wrong @context (http://schema.org instead of https://schema.org)
• Missing LocalBusiness type entirely (only generic Organization)
• Dead Google Plus sameAs links

This MCP generates schema that avoids all of those. The 2026-correct defaults are:

• @context: "https://schema.org" (with HTTPS, not HTTP)
• addressCountry: "CA" for Canadian businesses
• No priceRange field if not provided (better than a placeholder)
• No sameAs field if not provided
• Real OpeningHoursSpecification blocks (not flat "openingHours": "..." strings)

Validation

After pasting the generated schema into your page, validate at:

• Google Rich Results Test: https://search.google.com/test/rich-results
• Schema.org Validator: https://validator.schema.org/

Both are free, instant.

License

MIT.

Built by

Build Bench — solo operator in Mississauga, Ontario building productized SEO and AI lead-capture tools for Canadian service businesses.

Contact: [email protected]

Companion tools

• Find defects: @buildbench/seo-defect-scanner-mcp — scan any URL for missing or malformed schema
• Web scanner: buildbench.ca/seo-defect-scanner
• Productized fix: buildbench.ca/audit — $497 CAD, 72-hour delivery, refund guarantee