High-Intent Signal Generator

Drop your URL. Get 5 high-intent signal campaigns — each with full playbook, AI Ark + Apollo filters, and email + LinkedIn scripts — as JSON. Free CLI from BuzzLead.

The same engine that powers the free web tool — open-sourced for operators who want to run it on their own keys.

npx @buzzlead/high-intent-signals --url yourcompany.com --out signals.json

In ~2 minutes you get a JSON file with 5 distinct high-intent signal campaigns for your business — each carrying:

• Signal type, angle, difficulty, conversion tier
• A full playbook (signal definition, why it's high-intent, data-source steps, conversion context, why it works)
• Ready-to-paste AI Ark filter values (titles, exclusions, employee range, industries, keywords, seniorities, geos, signal triggers)
• Ready-to-paste Apollo filter values
• Estimated list size
• 2 script variants per campaign — one email, one LinkedIn — with 3 subject lines each + follow-up

The difference from generic outbound: every campaign is anchored to a real buying signal — funding, hiring, tech stack change, product launch — not just a persona.

What it does

Five steps, fully automated:

1. Reads your site — Jina Reader pulls clean markdown, Claude extracts your offer, ICP, differentiators, industry, target titles.
2. Builds market intel — Exa surfaces industry trends, competitor moves, Reddit complaint threads. Claude synthesizes.
3. Designs 5 signal campaigns — high-intent triggers: funding events, hiring waves, tech adoption, product launches, mandate changes.
4. Expands each into a playbook — signal definition, why it's high-intent, where to source the signal step-by-step, AI Ark + Apollo fields, estimated list size.
5. Writes 2 scripts per campaign — one email, one LinkedIn — with 3 subject lines + follow-up + framework explanation.

Install

# One-shot via npx
npx @buzzlead/high-intent-signals --url yourcompany.com

# Or install globally
npm install -g @buzzlead/high-intent-signals
high-intent --url yourcompany.com

# Or use as a library
import { runHighIntent } from "@buzzlead/high-intent-signals";
const result = await runHighIntent({ url: "yourcompany.com" });

API keys

| Key | Why | Where | |---|---|---| | ANTHROPIC_API_KEY | Site analysis, research, campaigns, playbooks, scripts | https://console.anthropic.com | | EXA_API_KEY | Market research (trends, competitors, Reddit) | https://exa.ai |

Optional: JINA_API_KEY for faster site scraping.

Cost per run

Full 5-campaign expansion: ~$0.30–0.80 in Anthropic + ~$0.02 Exa. With --campaigns-only: ~$0.05.

CLI usage

Usage: high-intent [options]

Required:
  -u, --url <url>            Your company URL

Optional:
  -n, --name <name>          Company name hint
      --campaigns-only       Skip playbook + scripts (fast preview of 5 angles)
      --expand <n>           Only expand the first N campaigns
  -o, --out <path>           Output JSON path. Default: ./high-intent-signals.json
      --stdout               Write JSON to stdout instead of file
      --silent               Suppress progress output

Examples

# Full expansion
high-intent --url stripe.com --out stripe-signals.json

# Fast preview only
high-intent --url stripe.com --campaigns-only

# Pipe into another tool
high-intent --url stripe.com --campaigns-only --stdout | jq '.campaigns[].name'

Output schema

{
  companyIntel: { companyName, websiteUrl, offer, icp, differentiators, industryVertical, targetTitles },
  researchIntel: { industryTrends, competitorMoves, redditComplaints, macroContext },
  campaigns: [
    {
      id, name, signalType, angle, difficulty, conversionTier,
      playbook: {
        signalDefinition, whyHighIntent,
        dataSourceSteps: [{ tool, action, filters }],
        aiArkFields: { jobTitles, excludeTitles, companySizeMin, companySizeMax,
                       industries, keywords, seniority, geography, signals },
        apolloFields: { personTitles, excludedTitles, employeeRanges,
                        industries, keywords, seniority, locations },
        estimatedListSize, conversionContext, whyItWorks
      },
      scripts: {
        variant1: { framework, medium: "email", subjectLines, emailBody, followUp, whyItWorks },
        variant2: { framework, medium: "linkedin", subjectLines, emailBody, followUp, whyItWorks }
      }
    }
  ]
}

How it differs from the web tool

| | Web tool | CLI | |---|---|---| | Campaigns per run | 5 | 5 | | Lead gate | Required | None | | Auth | Shared keys | Your keys | | Output | Web UI + copy buttons | JSON file (or stdout) | | Fast-preview mode | No | Yes (--campaigns-only) | | Library API | No | Yes |

Library API

import {
  runHighIntent,       // end-to-end pipeline
  analyzeSite,         // step 1
  buildResearch,       // step 2
  generateCampaigns,   // step 3
  generatePlaybook,    // step 4 (per-campaign)
  generateScripts,     // step 5 (per-campaign)
} from "@buzzlead/high-intent-signals";

Want this run for an entire pipeline?

High-Intent Signal Generator gives you the signal playbook. You take it from there.

BuzzLead the agency runs signal-based outbound continuously — monitoring the signals, sourcing the lists, sending the campaigns, handling replies. 10M+ cold emails sent. $8M+ in client revenue.

If you want the version with humans behind it, talk to us at buzzlead.io.

License

MIT. Use it however you want.