@cesteral/snapchat-mcp

Snapchat Ads MCP Server - Campaign management and reporting via Snapchat Ads API v1.

Purpose

Management server for Snapchat Ads. Provides full CRUD operations, async reporting, targeting discovery, bulk operations, and specialized features like audience estimation and ad previews. Designed for AI agents to manage Snapchat Ads campaigns programmatically through the Model Context Protocol with per-session Bearer token authentication.

Features

• Per-session Bearer token auth via SnapchatBearerAuthStrategy (validates tokens and extracts advertiser ID)
• Streamable HTTP + stdio transports via Hono + @hono/mcp
• OpenTelemetry instrumentation for traces and metrics
• Rate limiting via shared RateLimiter class (100/min default)
• Structured logging via Pino
• Automatic ad_account_id injection into GET query params and POST request bodies

MCP Tools

Core CRUD

1. snapchat_list_entities

List Snapchat Ads entities with page-based pagination and optional filtering.

Parameters:

• entityType (string, required): Type of entity to list
• adAccountId (string, required): Snapchat Advertiser ID
• filters (object, optional): Filter criteria for the entity list
• page (number, optional): Page number for pagination
• pageSize (number, optional): Results per page

2. snapchat_get_entity

Get a single Snapchat Ads entity by ID.

Parameters:

• entityType (string, required): Type of entity to retrieve
• adAccountId (string, required): Snapchat Advertiser ID
• entityId (string, required): The entity ID

3. snapchat_create_entity

Create a new Snapchat Ads entity.

Parameters:

• entityType (string, required): Type of entity to create
• adAccountId (string, required): Snapchat Advertiser ID
• data (object, required): Entity fields as key-value pairs

4. snapchat_update_entity

Update an existing Snapchat Ads entity.

Parameters:

• entityType (string, required): Type of entity to update
• adAccountId (string, required): Snapchat Advertiser ID
• entityId (string, required): The entity ID to update
• data (object, required): Fields to update as key-value pairs

5. snapchat_delete_entity

Delete Snapchat Ads entities.

Parameters:

• entityType (string, required): Type of entities to delete
• adAccountId (string, required): Snapchat Advertiser ID
• entityIds (string[], required): Entity IDs to delete (max 20)

Account

6. snapchat_list_ad_accounts

List advertiser accounts accessible to the authenticated user.

Parameters: (none)

Reporting

All Snapchat reporting tools return data using the shared bounded report-view contract: mode ("summary" default — headers + counts + 10-row preview, or "rows" for a paginated rows page), columns (project to selected columns), offset (zero-based pagination), and maxRows (page size; default 10 for summary, 50 for rows; hard cap 200).

7. snapchat_get_report

Submit an async report and download results once complete.

Parameters:

• adAccountId (string, required): Snapchat Advertiser ID
• dimensions (string[], required): Report dimensions (e.g., campaign_id, adgroup_id)
• metrics (string[], required): Metrics to include (e.g., spend, impressions, clicks)
• startDate (string, required): Start date (YYYY-MM-DD)
• endDate (string, required): End date (YYYY-MM-DD)
• mode, columns, offset, maxRows (optional): Bounded report-view params (see note above)

8. snapchat_get_report_breakdowns

Submit a report with additional breakdown dimensions.

Parameters:

• adAccountId (string, required): Snapchat Advertiser ID
• dimensions (string[], required): Primary dimensions
• breakdowns (string[], required): Breakdown dimensions (e.g., age, gender, country)
• metrics (string[], required): Metrics to include
• startDate (string, required): Start date (YYYY-MM-DD)
• endDate (string, required): End date (YYYY-MM-DD)
• mode, columns, offset, maxRows (optional): Bounded report-view params (see note above)

9. snapchat_submit_report

Submit an async report without waiting for completion (non-blocking).

Parameters:

• adAccountId (string, required): Snapchat Advertiser ID
• dimensions (string[], required): Report dimensions
• metrics (string[], required): Metrics to include
• startDate (string, required): Start date (YYYY-MM-DD)
• endDate (string, required): End date (YYYY-MM-DD)

10. snapchat_check_report_status

Single status check for a submitted report.

Parameters:

• adAccountId (string, required): Snapchat Advertiser ID
• taskId (string, required): Report task ID from submit

11. snapchat_download_report

Download and parse report CSV from URL.

Parameters:

• downloadUrl (string, required): Report download URL
• mode, columns, offset, maxRows (optional): Bounded report-view params (see note above the reporting tools)

Bulk Operations

12. snapchat_bulk_update_status

Batch enable, disable, or delete multiple entities.

Parameters:

• entityType (string, required): Type of entities to update
• adAccountId (string, required): Snapchat Advertiser ID
• entityIds (string[], required): Entity IDs to update (max 50)
• operationStatus (string, required): ENABLE, DISABLE, or DELETE

13. snapchat_bulk_create_entities

Batch create multiple entities of the same type.

Parameters:

• entityType (string, required): Type of entities to create
• adAccountId (string, required): Snapchat Advertiser ID
• items (array, required): Array of entity data objects (max 50)

14. snapchat_bulk_update_entities

Batch update multiple entities with individual data payloads.

Parameters:

• entityType (string, required): Type of entities to update
• adAccountId (string, required): Snapchat Advertiser ID
• items (array, required): Array of update items (max 50), each with entity ID and data

Bid Adjustment

15. snapchat_adjust_bids

Batch adjust ad group bid prices with safe read-modify-write pattern.

Parameters:

• adAccountId (string, required): Snapchat Advertiser ID
• adjustments (array, required): Array of bid adjustments, each with ad group ID, adjustment type, and value

Targeting

16. snapchat_search_targeting

Search for targeting options (interest categories, behaviors, demographics) by keyword.

Parameters:

• adAccountId (string, required): Snapchat Advertiser ID
• targetingType (string, required): Type of targeting to search
• query (string, optional): Search keyword

17. snapchat_get_targeting_options

Browse available targeting categories.

Parameters:

• adAccountId (string, required): Snapchat Advertiser ID
• targetingType (string, optional): Filter by targeting type

Specialized

18. snapchat_get_audience_estimate

Get estimated audience size for a targeting configuration.

Parameters:

• adAccountId (string, required): Snapchat Advertiser ID
• targetingConfig (object, required): Targeting specification for estimation

19. snapchat_get_ad_preview

Get ad preview for video or image ads.

Parameters:

• adAccountId (string, required): Snapchat Advertiser ID
• adId (string, required): Ad ID to preview
• adFormat (string, optional): Ad format for preview rendering

Validation

20. snapchat_validate_entity

Client-side validation of entity payloads without making API calls.

Parameters:

• entityType (string, required): Type of entity to validate
• mode (string, required): Validation mode (create or update)
• data (object, required): Entity data to validate

Supported Entity Types

| Entity Type | API Object | Notes | | ----------- | ---------- | ----------------------------------------------- | | campaign | Campaign | Top-level entity under advertiser account | | adGroup | Ad Group | Targeting, budget, schedule, bidding, placement | | ad | Ad | Links creative content to ad group | | creative | Creative | Video/image creative assets |

Entity Hierarchy: Advertiser > Campaign > Ad Group > Ad (+ Creatives)

Current Status

Phase: Production-Ready

All listed tools are fully implemented using Snapchat Ads API v1 with Bearer token authentication, async reporting, and targeting discovery.

Development

# Install dependencies
pnpm install

# Run in development mode
pnpm run dev:http

# Build
pnpm run build

# Start production server
pnpm run start

# Type check
pnpm run typecheck

Environment Variables

• SNAPCHAT_MCP_PORT: Server port (default: 3009)
• SNAPCHAT_MCP_HOST: Server host (default: 127.0.0.1 in development, 0.0.0.0 in production)
• MCP_AUTH_MODE: Authentication mode - snapchat-bearer (default), jwt, or none
• MCP_AUTH_SECRET_KEY: Required when MCP_AUTH_MODE=jwt
• SNAPCHAT_API_BASE_URL: Snapchat Business API base URL (default: https://business-api.snapchat.com)
• SNAPCHAT_API_VERSION: API version (default: v1.3)
• SNAPCHAT_RATE_LIMIT_PER_MINUTE: Rate limit ceiling (default: 100)
• SNAPCHAT_ACCESS_TOKEN: Access token for stdio mode
• SNAPCHAT_ADVERTISER_ID: Advertiser ID for stdio mode

Architecture

Key Components

• SnapchatHttpClient - HTTP client for Snapchat Ads API v1
• SnapchatService - CRUD, bulk ops, targeting, audience estimates, ad previews
• SnapchatReportingService - Async report submission, polling, and download
• SnapchatBearerAuthStrategy - Bearer token + advertiser ID auth
• SnapchatAuthAdapter - Token + advertiser ID management for per-session API calls
• SessionServiceStore - Per-session service instances keyed by session ID

Key Gotchas

• ad_account_id is automatically injected into GET query params and POST request bodies
• Uses page-based pagination (page/page_size) not cursor-based
• Reporting is async: submit report -> poll for completion -> download results
• Delete operations accept max 20 entity IDs per call
• DISABLE status is used instead of PAUSED (Snapchat-specific terminology)

Transport

Streamable HTTP via Hono + @hono/mcp. Health check at /health.

Contributing

See root CLAUDE.md for development guidelines, build system details, and monorepo conventions. See the root README for full architecture context.

Get Started

Self-host: Follow the deployment guide to run this server on your own infrastructure.

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Book a workflow demo: See it in action with your own ad accounts.

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License

Apache License 2.0 — see LICENSE for details. This package is part of Cesteral's open-source connector layer; managed hosting and higher-level governance features live outside this repository.