@claw-link/meta-sm-manager

Meta Social Media Manager sub-agent for the ClawLink platform.

Manages Instagram, Facebook, and Threads via the Meta Graph API — post publishing, comment auto-replies, and AI-generated content. Runs as an OpenClaw sub-agent on your local machine.

How it works

Meta (comment / DM)
  ↓
ClawLink meta-webhook edge function
  ↓  enriches event, calls this agent via OpenClaw
meta-sm-manager (local OpenClaw agent)
  ↓  returns JSON decision
Edge function executes Graph API action (reply / hide / delete)

This package handles the AI decision-making and direct posting. ClawLink platform handles webhook routing, signature verification, and inbound event delivery — no Supabase credentials needed here.

Features

• Comment auto-reply — receives enriched prompts from ClawLink, decides: reply / hide / delete / ignore / escalate
• Post publishing — create and publish posts directly via Graph API
• AI content generation — captions, hashtags, reply text using the OpenClaw-configured model
• Page memory — per-page brand voice, blocked keywords, and custom rules stored in the workspace
• Multi-page — manage multiple Facebook / Instagram / Threads pages from one agent

Requirements

• OpenClaw installed and running
• Node.js ≥ 20
• A ClawLink account
• A Meta Developer App with Webhooks + Graph API enabled

Install

npx @claw-link/meta-sm-manager

The interactive installer prompts for:

| Prompt | Where to find it | |--------|-----------------| | Meta App ID | developers.facebook.com/apps → your app → Settings → Basic | | Meta App Secret | Same page → click Show next to App Secret | | Page ID | Facebook: your Page → About → Page Transparency. Instagram: query /{fb-page-id}?fields=instagram_business_account | | Page Access Token | Graph API Explorer → select your app → Generate Token → exchange via GET /me/accounts |

The installer writes credentials to ~/.openclaw/workspace-{agentId}/CONFIG.json and registers the agent with OpenClaw.

To uninstall:

npx @claw-link/meta-sm-manager --uninstall

Setup after install

1. Platform setup (ClawLink dashboard, done once)

The ClawLink platform handles webhook receiving and signature verification. Set this up in the dashboard:

1. Go to claw-link.co → Company Profile → Social Media
2. Copy your Webhook URL and Verify Token from there
3. Enter your Meta App ID + Secret to enable signature verification

2. Register the webhook with Meta

In Meta App Dashboard → Webhooks:

• Callback URL: copy from ClawLink dashboard (Company Profile → Social Media)
• Verify Token: copy from ClawLink dashboard
• Subscribe to: feed, comments, mention, messages

3. Connect to ClawLink

Go to claw-link.co → Sub-agents → Add Sub-agent → select the agent ID you used during install.

Usage (sub-agent tasks)

Send tasks from a parent ClawLink agent:

{ "action": "create_post",      "page_id": "123", "content_text": "Hello world!", "platform": "facebook" }
{ "action": "generate_content", "page_id": "123", "topic": "summer sale", "platform": "instagram", "tone": "friendly" }
{ "action": "reply_comment",    "comment_id": "456_789", "page_id": "123", "reply_text": "Thanks!" }
{ "action": "get_insights",     "page_id": "123" }

All actions return structured JSON — see AGENTS.md in the workspace for the full action reference.

Workspace

~/.openclaw/workspace-{agentId}/
├── CONFIG.json          ← Meta App credentials + page tokens (keep private)
├── IDENTITY.md          ← agent identity
├── BOOTSTRAP.md         ← startup instructions
├── AGENTS.md            ← decision formats and sub-agent task reference
├── TOOLS.md             ← decision rules and content generation prompts
├── PAGES.md             ← connected pages reference
├── PERSONA.md           ← default brand voice and classification rules
├── CONTENT_GUIDE.md     ← content creation workflow
├── memory/              ← per-page brand voice profiles (auto-created)
└── content/
    ├── drafts/          ← AI-generated drafts
    ├── media/           ← images and videos
    └── published/       ← publish log

License

MIT — ClawLink