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@growth-labs/seo

v0.18.1

Published

Astro integration for complete SEO infrastructure on Cloudflare. Handles JSON-LD structured data, meta tags, sitemaps, RSS/podcast/Apple News feeds, AEO (Answer Engine Optimization) with crawler-class dispatch, multilingual support, robots.txt, llms.txt /

Readme

@growth-labs/seo

Astro integration for complete SEO infrastructure on Cloudflare. Handles JSON-LD structured data, meta tags, sitemaps, RSS/podcast/Apple News feeds, AEO (Answer Engine Optimization) with crawler-class dispatch, multilingual support, robots.txt, llms.txt / llms-full.txt, and build-time validation.

Quick start — prerendered content site (WarFronts pattern)

For immutable-after-publish content (articles, docs, archived posts). Zero bindings required.

import seo from '@growth-labs/seo'

export default defineConfig({
  integrations: [
    seo({
      site: 'https://warfronts.channel',
      organization: {
        name: 'WarFronts',
        logo: 'https://media.warfronts.channel/logos/header.png',
      },
      aeoTwins: true,  // → { mode: 'static' }
      llmsTxt: true,
      rss: true,
      // Module specifier (not function). Required for the Astro Cloudflare adapter's
      // prerender Worker, which doesn't re-execute astro.config.mjs so a captured
      // function reference never reaches it. The module must default-export the
      // ContentProvider.
      contentProviderModule: '/src/lib/content-provider.mjs',
    }),
  ],
})
// src/lib/content-provider.mjs
import { getCollection } from 'astro:content'

export default async function contentProvider({ type, slugs }) {
  const entries = await getCollection(type === 'articles' ? 'articles' : 'pages')
  return entries
    .filter((e) => !slugs || slugs.includes(e.slug))
    .map((e) => ({ url: `https://example.com/${e.slug}`, title: e.data.title, ... }))
}

mode: 'static' emits .md twin files at build time (via an injected prerender route) to dist/client/article/<slug>.md. Cloudflare Assets (or any static host) serves them directly. The build hook also writes a managed dist/client/_headers block so prerendered HTML responses carry the Link: <canonical-url>.md; rel="alternate"; type="text/markdown" markdown-alternate header. To stay under Cloudflare's 100-rule _headers limit on large sites, a route family of single-segment twins (e.g. /article/<slug>) collapses to one placeholder family (/article/:slug plus its twin-path detach) rather than one rule per page. Irregular paths fall back to literal rules; overflow families are dropped atomically with a build warning. Canonicals whose final segment already ends in .md are omitted, exact consumer-path collisions are composed without discarding consumer directives, and overlapping consumer ! Link rules fail the build loudly.

Runtime archive-scale publication

For a catalog that must publish without rebuilding the Astro archive, use the opt-in per-site D1 discovery projection. First apply migrations/0003_gl_seo_discovery_store.sql to the site's own database. Then provide a resolver module:

// src/lib/seo-discovery-store.ts
import { env } from 'cloudflare:workers'
import { createD1DiscoveryStore } from '@growth-labs/seo/discovery'
import { siteCacheAdapter } from './site-cache-adapter'

export default function resolveDiscoveryStore() {
  return createD1DiscoveryStore({
    db: env.SITE_DB,
    site: 'https://example.com',
    cache: siteCacheAdapter,
  })
}
seo({
  site: 'https://example.com',
  organization: { name: 'Example', logo: 'https://example.com/logo.png' },
  discoveryStoreModule: '/src/lib/seo-discovery-store.ts',
  rss: true,
  llmsTxt: true,
  llmsFullTxt: true,
})

The cache adapter receives exact per-route targets for only the public and crawler audiences plus a required { signal } context. Every target includes its audience-separated cache key, representation/Accept class, and stable route tag; the adapter must honor cancellation and return one successful receipt per target after purge and/or prewarm. The store enforces a 10-second deadline by default (cacheReconcileTimeoutMs, configurable from 1 to 30,000 ms). A timeout or caller abort rejects the commit with a bounded diagnostic and aborts the adapter; retrying the same revision is idempotent even when the D1 pointer already moved. Cache completion is recorded on that current pointer only after every receipt succeeds. A newer revision cannot move the pointer while this marker is pending, so an /a to /b failure must drain /a before a later /c transition can proceed. Do not synthesize subscriber, metered, registered, or admin variants.

Publication code wraps the same store with createDiscoveryPublicationReconciler({ store, project }). The projector maps one CMS revision snapshot to one DiscoveryProjection; prepare stages it without reader visibility and fingerprints it with SHA-256. Commit uses a site-local D1 compare-and-swap pointer to atomically replace only that content item's live rows and affected shard descriptors. This permits a real rollback to an older revision, reusing that revision's integrity-checked staged bytes even after package upgrades, rejects delayed commits after a newer revision wins, and makes cache-failure retry idempotent after the pointer moves. Abort removes only uncommitted staging. The store retains the legacy sitemap/feed/LLMS aliases while serving stable /sitemaps/<surface>/YYYY-MM/<bucket>.xml and /llms-shards/<surface>/YYYY-MM/<bucket>.txt routes.

Google sitemap and LLMS eligibility are tracked independently. Public feed bodies are stored separately from sitemap/LLMS projections; member bodies are rejected and never enter this discovery store. Each projected item is capped at 7 KiB so a 1,000-item shard remains below 50 MB even under worst-case XML escaping.

Shard cardinality is enforced inside the same D1 transaction that moves the publication pointer: the descriptor table rejects sitemap or LLMS counts above 1,000, so a colliding/hot bucket cannot become crawler-visible and fail later on read. Descriptor index queries read at most 10,001 rows and fail closed on the 10,001st rather than rendering an unbounded sitemap/LLMS index. The 10,000-shard limit supports 10 million bounded item entries per purpose; a corpus that reaches it requires an explicit next-level partitioning design before further publication.

Committed staging is immutable rollback evidence and follows an explicit-retirement-only retention policy. The package never age-prunes it. Capacity planning must therefore allow at most 590 KiB of bounded projection bytes per article revision (two 7 KiB metadata payloads, one optional 512 KiB feed body, and up to two 32 KiB rendered Markdown twin bodies), plus D1 row/index overhead; pages and videos are smaller. A consumer may delete a committed preparation (which cascades its staged rows) only after the canonical CMS/operator has permanently removed that revision from the supported rollback set. The current and previous revisions referenced by gl_seo_discovery_pointers must never be deleted. This deliberately matches the fleet publication contract: no age-based process automatically deletes content or revision evidence.

Store-backed .md twins, Apple News, and podcast (D1-only sites)

Since 0.11.0, a discovery store also serves the per-URL Markdown twins (/[...aeoPath].md and .md.summary.md), the Apple News feed, and the podcast feed — so a D1-only site (discoveryStoreModule, no contentProviderModule) keeps its full crawler/AEO surface without a build-time content prerender. This closes the large-corpus build death: prerendering ~2× the article count as static twin assets overruns the Cloudflare Workers build, whereas these routes are served SSR from D1 with a small deployed Worker.

To enable, the publication projector persists the fully rendered twin bytes alongside the discovery projection:

createDiscoveryPublicationReconciler({
  store,
  project: (input) => ({
    kind: 'article',
    item, // the ContentItem
    markdownTwinUrl: `${item.url}.md`,
    // Rendered at projection time → byte-identical to the old prerendered output.
    markdownTwinBody: generateAeoMarkdown(item, { /* … */ }),
    markdownSummaryBody: generateSummaryTwin(item, { /* … */ }).markdown,
    bodyHtml, // optional feed body for RSS / Apple News content:encoded
  }),
})

Rendering the twin at projection time (not at read time) makes the served twin byte-identical to the historical prerendered output regardless of any later change to twinUrl mapping, summary tiering, or gating logic. Each twin body is bounded to 32 KiB and is stored only on the markdown-surface row — sitemap and feed projections never carry it. The route reads one row per request (store.readMarkdownTwin(twinUrl)); a wired-but-empty store fails closed with a 404 (twins) or an empty-but-valid feed (Apple News / podcast) — never a build-time fallback. When a contentProviderModule is wired, the prerendered twin path and the provider-backed Apple News / podcast routes are unchanged; both paths coexist.

Everything else still requires contentProviderModule: Flexible Sampling, middleware-mode same-URL Markdown negotiation, commerce product sitemaps, and the narrated-articles (audioNarration.asPodcastFeed) feed. A D1-only site may use the provider-independent Merchant supplemental feed when it explicitly sets injectedRoutes: { sitemapProducts: false }.

Premium publisher (fronts.co pattern) — SSR, gated content, Flexible Sampling

For paid publications where members see the full body and verified Googlebot gets the paywall-marked full body under Google's Flexible Sampling policy.

seo({
  site: { envVar: 'SITE_URL' },
  organization: { name: 'Fronts', logo: 'https://fronts.co/logo.png' },
  aeoTwins: {
    mode: 'middleware',
    onDemandRevalidation: true,
    revalidateToken: import.meta.env.SEO_REVALIDATE_TOKEN,  // ≥32 random bytes
    freshLayer: { bindingName: 'AEO_TWINS', type: 'r2' },
  },
  flexibleSampling: { enabled: true, sampleMode: 'lead-in', leadInParagraphs: 2 },
  llmsTxt: true,
  llmsFullTxt: true,
  contentProviderModule: '/src/lib/content-provider.mjs',
})

Gated articles need prerender: false on their route file — enforced at build time via the prerender-gated-content guard.

Foundry CTR title/meta/canonical overrides

Sites can opt into the Foundry-managed CTR experiment layer without giving agents CMS write access:

seo({
  site: 'https://homefronts.pub',
  organization: { name: 'HomeFronts', logo: 'https://homefronts.pub/logo.png' },
  seoOverrides: {
    siteId: 'homefronts',
  },
})

This injects POST /admin/api/seo/overrides, reads/writes gl_seo_overrides in the configured D1 binding (SITE_DB by default), and uses SEO_OVERRIDE_HMAC_SECRET for Foundry HMAC auth. Apply payloads may include canonicalUrl; the route rejects malformed, cross-host, query-bearing, fragment-bearing, or path-policy-blocked canonicals before D1 writes. <SeoHead /> applies active overrides to SERP/social copy (<title>, meta description, OG/Twitter) and canonical URL surfaces (<link rel="canonical">, og:url, JSON-LD URL); the original article title still feeds H1 and NewsArticle.headline. Existing D1 users should apply migrations/0002_gl_seo_overrides_canonical_url.sql before sending canonical override payloads; new installs get the columns in 0001.

Prerendered/runtime wrappers that already have rendered HTML can use the package composer instead of duplicating override SQL, canonical policy, copy normalization, or JSON-LD rewriting:

import {
  composeRenderedSeoOverrideHtml,
  getActiveSeoOverride,
} from '@growth-labs/seo/overrides'

const priorCanonicalUrl = 'https://homefronts.pub/article/original'
const override = await getActiveSeoOverride(db, {
  siteId: 'homefronts',
  canonicalPath: '/article/original',
  contentKey: 'article-original',
  contentType: 'article',
})

const { html, diagnostics } = composeRenderedSeoOverrideHtml({
  html: renderedHtml,
  override,
  priorCanonicalUrl,
  fallbackCanonicalUrl: priorCanonicalUrl,
})

composeRenderedSeoOverrideHtml() accepts only a package-mapped SeoOverrideRecord, not raw D1 rows. It applies title/meta/social copy and, when canonicalUrl is active, keeps <link rel="canonical">, og:url, and matched Article/NewsArticle/WebPage JSON-LD identity (url, @id, mainEntityOfPage) coherent. JSON-LD documents are matched only by priorCanonicalUrl or fallbackCanonicalUrl; with no match, JSON-LD bytes are preserved and json_ld_identity_missing is emitted. Changed JSON-LD uses script-safe JSON escaping for <, >, &, U+2028, and U+2029. H1, headline, name, and nested author/publisher/image/video/audio URLs are preserved. Diagnostics are bounded static codes for absent targets and malformed JSON-LD.

Host guard

Preview and staging surfaces (*.workers.dev, staging.example.com) serve the same bytes as the canonical site. Without a guard, Google can index them as duplicate content competing with the real domain — the estate SEO audit found ten channel workers.dev subdomains and multiple staging hosts serving indexable duplicates.

hostGuard is on by default. When a request's Host differs from the configured site host (and isn't loopback/localhost or a dev build):

  • GET /robots.txt returns User-agent: *\nDisallow: / (200, text/plain).
  • Every other HTML response gets X-Robots-Tag: noindex, nofollow appended.
seo({
  site: 'https://example.com',
  organization: { /* … */ },
  // Default: hostGuard: true. Allow extra canonical hosts (a CDN, a vanity domain):
  hostGuard: { allowedHosts: ['cdn.example.net'] },
  // Or turn it off entirely:
  // hostGuard: false,
})

The canonical host is taken from site (the { envVar } form is resolved from the Worker env at request time). Localhost and astro dev are never blocked.

Publisher logo asset guidance

requirePublisherLogo (default on) errors when an Article/NewsArticle ships without publisher.logo. The organization.logo you pass must satisfy Google's publisher-logo constraints:

  • An absolute URL (not a relative path).
  • Ideally a wordmark / rectangular mark on a transparent or solid background — Google renders it at up to 600×60 in rich results, so a square favicon reads poorly. A square variant is acceptable but a wide wordmark is preferred.
  • Served from a host the crawler can fetch (not behind auth / the host guard).

www → apex and trailing slashes on Cloudflare Assets

Cloudflare Assets' html_handling emits 307/308 for trailing-slash normalization, and a www. → apex move needs a redirect the origin never sees. Handle both at the edge, not in the app:

  • www → apex: a Cloudflare Bulk Redirect (or a Redirect Rule) from www.example.com/*https://example.com/$1, 301, preserve-path/query. Keep site set to the apex so canonicals and the host guard agree.
  • Trailing slash: pick one policy and set trailingSlash in the SEO options to match your astro.config trailingSlash; let html_handling's 308 do the normalization rather than emitting per-page redirects.

llms.txt auto-population

With llmsTxt: true and no hand-wired llmsContent, /llms.txt derives its body from the content provider instead of shipping a one-line stub:

  • Public articles → an Article Markdown Twins section, each link pointing at the item's .md twin URL with its description.
  • Videos / Podcasts sections when the provider returns those types.
  • The > … site description is taken from organization.tagline.
  • access: 'members' items are excluded.

An explicit llmsContent always wins. When aeoTwins and llmsTxt are both enabled but the rendered llms.txt has zero content links, the build warns; validation.requireLlmsEntries: true upgrades that to a build-failing error.

seo({
  organization: { name: 'Example', logo: '…', tagline: 'The place for great articles.' },
  aeoTwins: true,
  llmsTxt: true,           // auto-populated from the provider
  contentProviderModule: '/src/lib/content-provider.mjs',
})

Vary hygiene

Vary tokens are added only when a feature that branches the response on that request header is active — an over-broad Vary makes the HTML surface edge-uncacheable for features a site doesn't use.

| Token | Added when | |---|---| | Accept | AEO mode is middleware or both (content negotiation on the same URL) | | User-Agent, CF-Connecting-IP | crawler classification is consulted: LLM-training-crawler blocking, AEO middleware dispatch, or Flexible Sampling | | Cookie | an auth-segment resolver is wired (the response branches on cookies) |

A static-mode-twins-only site (no crawler gating, no middleware negotiation, no auth segment) adds no Vary, so its HTML stays cacheable at the edge.

Cache audiences

Middleware writes Astro.locals.seoCacheAudience and Astro.locals.seoCacheKey for consumers that build their own cache layer. Public and verified crawler renders never share a key. member remains accepted as the legacy subscriber segment and maps to the subscriber cache audience; registered, metered, subscriber, and admin responses are forced to Cache-Control: private, no-store.

Validators

All thresholds live under the validation option and respect the noindex exemption. New in 0.9.0:

| Option | Default | Effect | |---|---|---| | descriptionMinLength | 50 | Warn when a present meta description is shorter (a missing one keeps its own warning) | | titleMinWords | 12 | Warn when the <title> has fewer words (counted before the | suffix) | | requirePublisherLogo | true | Error when Article/NewsArticle JSON-LD lacks publisher.logo | | requireDateModified | true | Error when article-schema JSON-LD lacks dateModified | | articleImageMinCount | 3 | Warn when the article JSON-LD image array has fewer entries (Discover trio) |

Plus two checks with no threshold: a generic-title detector (error when the pre-suffix title is home/index/untitled/welcome on an indexable page) and a heading-hierarchy warning (heading levels that skip, e.g. h2→h4).

AEO frontmatter fields

ContentItem carries optional enrichment that generateAeoMarkdown emits into the .md twin frontmatter (omitted entirely when absent — no empty keys):

{
  topic: 'Federal retirement',
  namedEntities: ['TSP', 'FERS', 'OPM'],
  sources: [
    { title: 'OPM Handbook', url: 'https://opm.gov/handbook' },
    'https://tsp.gov',   // bare URL form also accepted
  ],
}

emits:

topic: Federal retirement
named_entities:
  - TSP
  - FERS
  - OPM
sources:
  - url: https://opm.gov/handbook
    title: OPM Handbook
  - url: https://tsp.gov

RSS feed shape

/feed.xml normalizes each item so <description> carries a summary (item.summaryitem.description → a ~300-char word-boundary truncation of the full body) and the full body moves to <content:encoded> (CDATA) when a body resolver is provided. /rss.xml is injected as a 301 alias to /feed.xml.

seo({
  rss: true,
  feed: { fullContent: true },   // default; false = summary-only, no content:encoded
})

The content:encoded body is supplied by a contentHtml resolver when calling generateRssFeed directly (mirrors the Apple News feed contract).

Site URL Resolution

site accepts three forms:

seo({ site: 'https://fronts.co', ... })
seo({ site: () => 'https://fronts.co', ... })
seo({ site: { envVar: 'SITE_URL' }, ... })

String values and resolver function return values are validated as URLs when Astro config is parsed. { envVar } is resolved by runtime routes and head components from the standard Cloudflare Workers env binding (cloudflare:workers), then validated as a URL. process.env is only a Node/test fallback for local tooling; consumers do not need nodejs_compat, process.env, or a Fronts-local runtime shim for site URL resolution.

wrangler.toml (required for middleware/both modes)

# Fresh-twin storage (R2 preferred, KV acceptable)
[[r2_buckets]]
binding = "AEO_TWINS"
bucket_name = "my-site-aeo-twins"

# Revalidation Coordinator — rate limit + per-slug lock + idempotency
[[durable_objects.bindings]]
name = "AEO_REVALIDATION_COORD"
class_name = "AeoRevalidationCoordinator"

[[migrations]]
tag = "v1"
new_sqlite_classes = ["AeoRevalidationCoordinator"]

# Version metadata (R2 key prefixing for rollback safety)
[version_metadata]
binding = "CF_VERSION_METADATA"

# Daily prune cron — deletes old-version R2 entries
[triggers]
crons = ["0 3 * * *"]

# Assets binding — MUST set not_found_handling to "none" or middleware's
# env.ASSETS.fetch() for missing twins will return the SPA fallback.
[assets]
binding = "ASSETS"
directory = "./dist/client"
not_found_handling = "none"

Re-export the DO class + scheduled handler from your Worker entrypoint:

export { AeoRevalidationCoordinator } from '@growth-labs/seo/durable-objects'
export { pruneAeoR2 } from '@growth-labs/seo/cron'

export default {
  async scheduled(event, env, ctx) {
    await pruneAeoR2({ env })
  },
}

What it injects

Middleware (order: post):

  • Enforces the host guard (default on): off-host requests (*.workers.dev, staging) get a Disallow robots.txt and X-Robots-Tag: noindex, nofollow. See "Host guard" below.
  • Classifies every request: verified search crawler (known search crawler UA + FCrDNS), LLM training crawler, user-directed LLM agent, anonymous.
  • Sets Astro.locals.crawlerClass, effectiveAuthSegment, seoCacheAudience, and seoCacheKey for consumer cache-key builders.
  • 403s LLM training crawlers on access: 'members' items.
  • Adds Content-Signal header on every response.
  • Adds Vary tokens only for the axes an active feature branches on — a static-mode-twins-only site adds none. See "Vary hygiene" below.
  • Adds Link: rel="alternate"; type="text/markdown" on HTML responses (suppressed for members items).
  • Serves .md twins via Accept: text/markdown content-negotiation in middleware/both modes (R2 → Assets → 503 stub + background render fallthrough).

Routes:

  • /sitemap-index.xml and /sitemap.xml + sitemap-articles.xml, sitemap-pages.xml, sitemap-videos.xml, sitemap-products.xml
  • /sitemap-markdown.xml — twin URL sitemap (static/both modes only)
  • /sitemaps/<surface>/YYYY-MM/<bucket>.xml — bounded runtime shards when discoveryStoreModule is set
  • /robots.txt
  • /llms.txt, /llms-full.txt
  • /llms-shards/<surface>/YYYY-MM/<bucket>.txt — bounded Markdown/video link shards
  • /feed.xml (RSS) and /rss.xml (301 → /feed.xml)
  • /.well-known/merchant-center/supplemental.tsv (when configured)
  • /apple-news.xml (Apple News Publisher RSS, if enabled)
  • /podcast.xml, /listen.xml
  • POST /_seo/revalidate — CMS webhook target (when onDemandRevalidation: true)

Consumers that own an injected sitemap path can disable only that route with injectedRoutes, for example injectedRoutes: { sitemapVideos: false }. The generated sitemap index omits disabled child sitemaps and, when a content provider is wired, child sitemaps with no sitemap-eligible entries. Because product sitemaps read products from the provider, D1-only consumers enabling only commerce.supplementalFeed must explicitly set injectedRoutes: { sitemapProducts: false }; the default remains fail-loud. When primaryFeedUrl is on the site's own origin, configure a project-root-relative primaryFeedModule whose default export accepts the bounded Request and returns the primary RSS Response in process. The primary public route should delegate to the same handler. This avoids same-zone self-fetch and keeps the active Astro render context isolated; the handler must forward request.signal to upstream work.

Head-tag components:

  • <SeoHead /> emits <title>, description, canonical, robots with max-image-preview:large, hreflang, OG/Twitter fields, Apple News discovery, markdown twin links, and JSON-LD. Use it in layouts instead of local meta shims.
  • JSON-LD includes WebSite for non-content pages, Article/NewsArticle or Product for content pages, and VideoObject / AudioObject when ContentItem.video or ContentItem.audio is present.
  • For @growth-labs/opengraph, pass getOgImageUrl() output as item.image or defaults.defaultImage; SeoHead uses that URL for og:image and twitter:image.
  • <AeoHead /> remains available standalone when a site only wants Apple News discovery and markdown twin links.

Runtime behavior

@growth-labs/seo self-seeds config through virtual:growth-labs/seo/config. Runtime entrypoints resolve bindings from the standard Cloudflare surfaces:

  • cloudflare:workers for env bindings
  • Astro.locals.cfContext.waitUntil() for background tasks

For site: { envVar: 'SITE_URL' }, the package reads SITE_URL from the Worker env binding at request time. The Node process.env fallback exists only for tests and build tooling.

Build-time:

  • Emits .md twins + summary twins for public items (static/both modes) under dist/client/.
  • Writes Cloudflare Static Assets _headers rules for primary .md twins so prerendered HTML carries the same markdown alternate HTTP Link header that middleware adds to Worker-rendered pages. Single-segment route families collapse to one Cloudflare :slug placeholder rule to stay under the 100-rule _headers limit; overflow families are dropped atomically with a build warning.
  • Validates hreflang reciprocity.
  • Validates no prerendered route serves a members-gated item (when Flexible Sampling is enabled).
  • Per-page HTML validation (title length + word floor + generic-title detector, meta description min/max length, canonical, H1, heading-hierarchy skips, hero image, Article JSON-LD publisher.logo + dateModified + image-array trio, and max-image-preview:large). Hard validation errors fail the build; warnings remain informational. See "Validators" below.
  • Warns when aeoTwins + llmsTxt are enabled but the rendered /llms.txt carries zero content links (validation.requireLlmsEntries: true makes it a build error).

Rendered responses: <AeoHead /> sets the markdown alternate HTTP Link header when it emits the matching <link rel="alternate" type="text/markdown"> head tag. The SEO middleware appends the same header for middleware-mode AEO responses and deduplicates when the component already set it.

Crawler classes

| Class | What they see | Notes | |---|---|---| | verifiedSearchCrawler | Full body (+ paywall JSON-LD on gated items under Flexible Sampling) | Known search crawler UA plus FCrDNS-verified Googlebot/Bingbot/Applebot/DuckDuckBot IP. Cloudflare Bot Management metadata is advisory only and never promotes by itself. | | llmTrainingCrawler | 403 on members items, public body on public items | GPTBot, ClaudeBot, CCBot, PerplexityBot, Applebot-Extended, etc. | | userDirectedLlmAgent | Anonymous body only, regardless of cookies | ChatGPT-User, Claude-User, PerplexityBot-User, Google-NotebookLM. Load-bearing override prevents cookie-based leakage. | | anonymous | Public body or gate | Everything else. |

Standalone utilities

All pure-function utilities are available without the integration:

import { generateArticleJsonLd, generateProductJsonLd } from '@growth-labs/seo/utils'
import { generateMeta } from '@growth-labs/seo/utils/meta'
import { generateAppleNewsRss, generateAppleNewsAnf } from '@growth-labs/seo/utils'
import { classifyRequest, createFcrdnsVerifier } from '@growth-labs/seo/utils'
import { buildSeoCacheKey, computeEffectiveAuthSegment } from '@growth-labs/seo/utils'

JSON-LD generators: Article, NewsArticle, BlogPosting, FAQPage, VideoObject, AudioObject, Person, HowTo, Product, BreadcrumbList, Organization, WebSite, ItemList, SpeakableSpecification

Feed generators: RSS, Apple News Publisher RSS, Apple News Format (ANF) JSON, podcast RSS, listen feed, llms.txt, llms-full.txt

Utilities: OG + Twitter Card meta, sitemap XML, markdown sitemap, hreflang, robots.txt, AEO markdown generator with RAG chunk markers, summary twin generator, content-hash staleness.

Non-Cloudflare hosts

aeoTwins: { mode: 'static' } works on any host that serves static files (Vercel, Netlify, GitHub Pages, S3+CloudFront). Other modes ('middleware', 'both') and onDemandRevalidation require Cloudflare Workers + R2/KV + Durable Objects. See packages-seo-SPEC-v2.md "Deployment Targets" for details.

Key patterns

  • Virtual module: virtual:growth-labs/seo/config
  • Runtime routes and middleware resolve bindings from standard Cloudflare surfaces
  • AI crawler blocking: enforced at robots.txt AND per-request 403 on members items
  • .md twin canonical: emitted with X-Robots-Tag: noindex + Link: <html-url>; rel="canonical" — prevents Google from clustering the .md as a duplicate of the HTML
  • Summary twins: .summary.md companion emitted when summaryTwin: true (default), with a 4-tier fallback (item.summary → bullets → first-sentence-per-section → description-only)
  • Build-time validation: fails on required structural SEO defects and gated content on prerendered routes

Full spec

See packages-seo-SPEC-v2.md for the complete 2,400-line specification including the test matrix, architectural rationale, and worked examples for every code path.