🗺️ Local SEO Audit Skill

Agency-grade local SEO audit methodology for AI agents.

Teach your AI agent to run comprehensive local SEO audits covering Google Business Profile, citations, NAP consistency, reviews, and competitive analysis.

🚀 Quick Install

For Clawdbot

# Clone into your skills folder
git clone https://github.com/indexsy/local-seo-skill ~/.clawdbot/skills/local-seo-audit

For Claude/Cursor/Other Agents

# Clone and reference SKILL.md in your agent's context
git clone https://github.com/indexsy/local-seo-skill

📋 What's Included

| File | Description | |------|-------------| | SKILL.md | Quick start guide + intake requirements | | KNOWLEDGE-BASE.md | Full methodology, SOPs, decision trees |

🎯 What This Skill Does

Give your agent the ability to:

• ✅ Audit NAP (Name/Address/Phone) consistency across web
• ✅ Analyze Google Business Profile completeness
• ✅ Check citation coverage (Yelp, Facebook, Apple, Bing, etc.)
• ✅ Evaluate review velocity and reputation
• ✅ Run competitive gap analysis
• ✅ Produce prioritized findings (P0-P3)
• ✅ Generate implementation SOPs

📝 Usage

After installing, tell your agent:

"Run a local SEO audit for [Business Name]"

The agent will ask for:

1. Business name
2. Address
3. Phone number
4. Website URL
5. Top 3-5 services
6. Target city/area

Then produce a full audit with prioritized recommendations.

📊 Output Structure

{client}-local-seo-audit/
├── audit-report.md          # Full detailed audit
├── executive-summary.md     # 1-page summary
├── issues.md                # All findings (P0-P3)
├── competitor-gap.md        # Competitive analysis
└── implementation-plan.md   # Phased action plan

🔧 Methodology

Based on the 3 Forces of Local SEO:

1. Relevance — How well the business matches the query
2. Distance — Proximity to searcher
3. Prominence — Authority and trust signals

Priority Order

1. Identity + Trust Foundations (NAP, citations)
2. Google Business Profile optimization
3. Local website reinforcement
4. Reviews + reputation system
5. Authority signals (mentions, links)
6. Competitive gap closure

🛠️ Recommended Tools

The methodology works with any tools, but these accelerate execution:

• LocalRank.so — Citations, LLM citations, rank tracking grids
• Google Search Console — Organic visibility
• Schema validators — Structured data checks

📄 License

MIT — Use freely, attribution appreciated.

👤 Author

Indexsy — We build, acquire, and scale digital assets.

• Twitter: @indexsy
• YouTube: youtube.com/@indexsy

🤝 Contributing

PRs welcome! If you improve the methodology, submit a pull request.

Built for the open agent skills ecosystem.