web-analytics

Push-based web analytics intelligence — self-hosted Umami (primary) via MCP + GA4 (fallback). 9 specialist agents fetch data, detect anomalies, analyze funnels, verify claims, and deliver narrative reports across your entire site portfolio.

Install: /plugin install web-analytics@claude-code-plugins-plus

What it is

Not a dashboard replacement — a push-based analytics team that wakes you up when something matters and stays quiet otherwise. Instead of opening Umami / GA every morning to see if anything happened, you ask Claude /analytics and get a synthesized report with deltas, anomalies, attribution analysis, and one signal line that tells you what to do next.

How it works

/analytics [tier]
   │
   ▼
orchestrator (this skill)
   │
   ▼
data-collector ──► self-hosted Umami via MCP (primary)
                   GA4 Data API (fallback)
   │
   ▼
parallel specialist agents:
   - traffic-intelligence    (channel attribution)
   - content-seo             (page performance)
   - anomaly-detector        (spike/drop detection)
   - conversion-funnel       (event/goal analysis)
   - audience-segmentation   (cohort/geo)
   - verification-agent      (adversarial QA)
   │
   ▼
reporting-narrative ──► console / email / Slack delivery

Three tiers

| Tier | Time | What you get | |---|---|---| | mini (default) | ~30 sec | Inline pulse — 5 sites, deltas, one signal | | medium | ~2 min | 4 agents, narrative brief, top movers | | full | ~5 min | All 9 agents, adversarial verification, memory-agent baselines |

Prerequisites

• Self-hosted Umami at a reachable URL (the skill defaults to https://analytics.intentsolutions.io/api — set your own via the Umami MCP server config)
• Umami credentials (admin user / app password) in env or SOPS
• GA4 service account JSON (optional, fallback only)
• For email delivery: the email skill
• For Slack delivery: the slack skill

Configuration

Sites are registered in references/site-registry.md — edit that file to add your domains, set per-site baselines (DAU thresholds, expected bounce rates), and tag site categories.

See references/interpretation-guide.md for the advisory voice this skill uses — terse, non-alarmist, action-oriented.

License

MIT