Local Falcon AI Visibility & Local SEO Skill

What This Skill Does

This skill equips AI agents (Claude, ChatGPT, Cursor, and others) with expert-level knowledge about:

• AI Visibility Optimization - How to get mentioned by ChatGPT, Google AI Mode, Gemini, AI Overviews, and Grok
• Local SEO Best Practices - Google Business Profile optimization, map pack rankings, review strategy
• Local Falcon Platform Expertise - Interpreting geo-grid scans, understanding SoLV/SAIV metrics, campaign management
• MCP Integration - Connecting to Local Falcon's data for live analysis

For AI Agents

This skill provides structured knowledge that enables agents to give expert-level local SEO and AI visibility advice, rather than generic recommendations.

For Developers

Pair this skill with the @local-falcon/mcp server to build applications that analyze real Local Falcon data with expert interpretation.

Quick Start

For Claude Code / Cursor / VS Code

# Install the skill
npm install @local-falcon/local-visibility-skill

# Copy to your skills directory
cp -r node_modules/@local-falcon/local-visibility-skill ~/.config/claude/skills/local-falcon

Or manually copy the SKILL.md file to your Claude Code skills directory.

For Other AI Agents

Reference the SKILL.md file directly or include its contents in your agent's system prompt.

Key Concepts

SoLV vs SAIV (Critical Distinction)

| Metric | Full Name | What It Measures | Platforms | |--------|-----------|------------------|-----------| | SoLV | Share of Local Voice | % of map grid points ranking #1-3 | Google Maps, Apple Maps | | SAIV | Share of AI Visibility | % of AI responses mentioning business | ChatGPT, Gemini, Grok, AI Mode, AI Overviews |

These are completely different metrics measuring completely different things.

AI Platform Data Sources

| Platform | Primary Data Sources | |----------|---------------------| | Google AI Overviews | GBP, reviews, Reddit, Yelp, Quora, business websites | | Google AI Mode | Same as above, but REPLACES traditional results entirely | | Google Gemini | Training data + live web browsing, may redirect to Search/Maps | | ChatGPT | Bing search, Wikipedia, Yelp, BBB, Foursquare, editorial lists | | Grok | X/Twitter posts (exclusive), web search |

Pairing with Local Falcon MCP

For live data analysis, install the MCP server:

npm install @local-falcon/mcp

The skill automatically detects MCP availability:

• With MCP: Pulls real data, runs scans, provides specific analysis
• Without MCP: Provides educational content and best practices

File Structure

local-falcon-skill/
├── SKILL.md                    # Main skill file (load this)
├── package.json                # npm package metadata
├── marketplace.json            # Skill directory metadata
├── LICENSE                     # MIT license
├── local-falcon-ai-logo.svg    # Logo asset
└── references/
    ├── metrics-glossary.md     # Complete metrics definitions
    ├── ai-platforms.md         # AI platform deep dives
    ├── mcp-workflows.md        # MCP integration patterns
    └── prompt-templates.md     # User prompt templates

Example Use Cases

"Why am I invisible on ChatGPT?"

The skill knows ChatGPT doesn't access Google at all - it uses Bing search, Wikipedia, and various directories. It will guide you to optimize those platforms specifically.

"My SoLV dropped but SAIV stayed the same"

The skill understands these are separate systems. A SoLV drop (maps) has different causes than a SAIV drop (AI platforms) and will diagnose accordingly.

"Help me interpret this scan report"

With metrics like ATRP, ARP, SoLV, and Found In, the skill applies Local Falcon's analytical framework to provide actionable insights, not just data recitation.

Who This Is For

| Audience | Use Case | |----------|----------| | Agency Professionals | Multi-client workflows, competitive analysis, reporting | | Enterprise Marketers | Multi-location management, brand consistency, trend monitoring | | SMB Owners | Actionable optimization guidance, understanding what matters | | Developers | Building local SEO tools with expert knowledge built-in | | AI Agents | Providing expert-level local SEO and AI visibility guidance to users |

Related Resources

• Local Falcon Platform: localfalcon.com
• MCP Server: @local-falcon/mcp
• Documentation: docs.localfalcon.com
• Falcon Agent: AI assistant available to Local Falcon subscribers

Contributing

Issues and pull requests welcome at github.com/local-falcon/local-visibility-skill.

License

MIT License - see LICENSE file.