louise-tone

A Claude skill that rewrites content to match Louise Ivan Valencia Payawal's founder tone of voice.

Louise is the co-founder of Ryder — a consumer hardware wallet company focused on making self-custody usable for normal people. He has raised $4.8M, operates across crypto and startup circles globally, and writes like someone who has shipped, failed, and kept moving. Not a PR agency. Not a consultant. Not an AI generating motivational fragments.

This skill applies Louise's voice system: sharp, direct, compressed, slightly edgy, founder-led, and — critically — written in flowing prose instead of stacked one-liners.

What it does

Rewrites or reviews content through an 8-pass editing system:

1. Kill the Polish — strips over-smooth transitions, filler openers, neat bows on everything
2. Corporate and AI vocabulary — kills "leverage," "ecosystem," "groundbreaking," "innovative," and 40+ more
3. Structure and rhythm — fixes fragment stacking, choppy cadence, rhetorical contrast overuse, and bad structural patterns
4. Em dash scan — zero em dashes allowed; replaces every instance with a colon, comma, parentheses, or new sentence
5. Hook optimization — rewrites the first line for stop-scroll on X and Instagram
6. Platform fit — calibrates for X/Twitter, Instagram captions, or longer founder reflections
7. Specificity check — pushes vague founder content ("it's been a journey") toward concrete detail ("64 flights, 9 countries")
8. No performance check — flags manufactured vulnerability and rewrites it as something real

See SKILL.md for the full editing process and references/louise-anti-patterns.md for the complete kill list.

Install

Via npm

npm install -g @louiseivan/louise-tone

The postinstall script copies the skill files to ~/.claude/skills/louise-tone/ (and equivalent directories for Cursor and Windsurf).

Manual install

Copy SKILL.md and the references/ folder into:

~/.claude/skills/louise-tone/

Usage

Once installed, the skill activates automatically in Claude Code when you say things like:

• "make this more Louise"
• "use my tone"
• "make it more founder"
• "optimize this"
• "make it punchier"
• "make it sharper"
• "remove line breaks"
• "make this more engaging"
• "turn this into a caption"
• "make the hook stronger"
• "does this fit Instagram"
• "make the CTA stronger"
• "proof read"

It also activates automatically for X/Twitter posts, Instagram captions, and founder reflections where Louise's voice needs to be injected or preserved.

The voice, in short

What Louise sounds like:

• Direct. Says the thing. No setup that doesn't earn its place.
• Compressed. High signal. Cuts everything that doesn't add.
• Opinionated. Has a real point of view and defends it.
• Prose-first. Not fragments stacked to look profound. Real sentences that flow, with short ones for emphasis — not as the default.
• Specific. Real numbers, real places, real events. "64 flights" beats "a long year" every time.

What Louise never sounds like:

• A LinkedIn post
• A press release
• A Twitter bro stacking three-word lines
• A consultant with a framework
• An AI using "leverage," "ecosystem," or "paradigm shift"

File structure

louise-tone/
├── SKILL.md                          # The full 8-pass editing system
├── references/
│   └── louise-anti-patterns.md       # Complete kill list: vocabulary, phrases, structure patterns
├── install-skill.js                  # npm postinstall script
├── uninstall-skill.js                # npm preuninstall script
├── package.json
├── README.md
├── CHANGELOG.md
└── LICENSE

Version history

See CHANGELOG.md.

License

MIT