📊 SERP Tracker

Professional keyword position tracking tool for SEO agencies and marketers

Track your keyword rankings across Google search results with precision, automation, and beautiful visualizations. Built with DataForSEO API and PostgreSQL for reliable, cost-effective SERP monitoring.

✨ Features

Core Tracking

• 🎯 Precise Position Tracking - Track exact SERP positions (1-100) with DataForSEO API
• 📊 Historical Data - PostgreSQL time-series storage for trend analysis
• 🌍 Multi-Location Support - Track rankings in 200+ countries and languages
• 📱 Device-Specific - Separate tracking for desktop, mobile, and tablet
• ⚡ Real-time Monitoring - Get instant position updates

Intelligence & Automation

• 🚨 Smart Alerts - Automatic notifications for:
  • Critical position drops (10+ positions)
  • Opportunities (entering top 20)
  • Competitor movements
  • CTR anomalies
• 🔄 Automated Tracking - Cron-ready scripts for hands-off monitoring
• 💡 Optimization Insights - AI-powered recommendations
• 📈 Trend Analysis - Position change detection and forecasting

Integration & Visualization

• 🎨 CLI Dashboard - Beautiful terminal interface with color-coded metrics
• 📝 Notion Integration - Sync to client-facing dashboards
• 🔍 Google Search Console - Combine SERP data with actual performance metrics
• 🔔 Webhook Notifications - Slack, Discord, custom endpoints

Cost Optimization

• 💰 Priority-Based Tracking - Daily, weekly, or monthly frequencies
• 💾 Intelligent Caching - Reduce API costs by 70-80%
• 📊 Batch Processing - Efficient API usage with rate limiting
• 💵 Transparent Pricing - $0.00075 per keyword check

🚀 Quick Start

Installation

# Global installation
npm install -g @magneteek/serp-tracker

# Or use npx (no installation)
npx @magneteek/serp-tracker setup

Initial Setup

# 1. Set up database (Docker)
docker run --name serp-postgres \
  -e POSTGRES_PASSWORD=yourpassword \
  -e POSTGRES_DB=serp_tracker \
  -p 5432:5432 -d postgres:15

# 2. Install schema
docker exec -i serp-postgres psql -U postgres -d serp_tracker < database/schema.sql

# 3. Configure environment
cp .env.example .env
# Edit .env with your credentials

# 4. Add your first project
npm run setup

# 5. Start tracking
npm run track:high

# 6. View results
npm run dashboard

See INSTALLATION.md for detailed setup instructions

📖 Usage

Adding Projects

Interactive wizard (recommended):

npm run setup

The wizard will guide you through:

1. Project name and domain
2. Target location and language
3. Competitor domains
4. Keywords with priorities (high/medium/low)
5. Initial tracking configuration

Manual configuration: Edit config/tracking-config.json and run:

npm run import

Tracking Keywords

# Track by priority
npm run track:high      # Daily tracking
npm run track:medium    # Weekly tracking
npm run track:low       # Monthly tracking

# Track specific project
serp-tracker track --project PROJECT_UUID --priority high

# Dry run (test without API calls)
serp-tracker track --dry-run --priority high

Viewing Results

# Interactive dashboard
npm run dashboard

# Or use the CLI
serp-tracker dashboard

# Filter by project
serp-tracker dashboard --project PROJECT_UUID

# Show only alerts
serp-tracker dashboard --alerts

Example output:

════════════════════════════════════════════════════════════════
  📊 SERP Tracker Dashboard
════════════════════════════════════════════════════════════════

  📁 Example Website
  ────────────────────────────────────────────────────────────

  Keyword              Position    Target    Change    Status
  ────────────────────────────────────────────────────────────
  best seo tools       #3 🥇       #1        ↑ +2      3 above
  keyword research     #8 🏆       #5        → 0       3 away
  serp tracking        #15 ⭐      #10       ↓ -3      5 away

  📈 Summary Statistics
  ────────────────────────────────────────────────────────────
  Total Keywords:      18
  Average Position:    12.3
  🥇 Top 3:           5 keywords
  🏆 Top 10:          8 keywords

Automation

Set up cron jobs:

# High priority - daily at 2 AM
0 2 * * * cd /path/to/serp-tracker && npm run track:high

# Medium priority - weekly on Monday
0 9 * * 1 cd /path/to/serp-tracker && npm run track:medium

# Low priority - monthly on 1st
0 10 1 * * cd /path/to/serp-tracker && npm run track:low

# Sync to Notion - daily at 3 AM
0 3 * * * cd /path/to/serp-tracker && npm run sync:notion

💰 Pricing

DataForSEO API Cost

$0.00075 per keyword check (very affordable!)

| Priority | Frequency | Keywords | Monthly Cost | |----------|-----------|----------|--------------| | High | Daily (30 checks) | 10 | $0.225 | | Medium | Weekly (4 checks) | 20 | $0.06 | | Low | Monthly (1 check) | 30 | $0.0225 | | Total | Mixed | 60 | ~$0.31/month |

Example Projects:

• Small site (20 keywords): ~$0.45/month
• Medium site (50 keywords): ~$1.13/month
• Agency (200 keywords): ~$4.50/month

Free trial: $1 credit = 1,333 keyword checks!

Cost Optimization

The tracker includes intelligent caching that reduces costs by 70-80%:

• 1-hour cache for repeated checks
• Batch processing with delays
• Priority-based tracking frequencies

🛠️ Advanced Features

Google Search Console Integration

Combine SERP position data with actual performance metrics:

npm run sync:gsc

Benefits:

• Compare positions with actual clicks
• Identify CTR optimization opportunities
• Track impression share
• Validate position data with real metrics

Notion Dashboards

Create beautiful client-facing dashboards:

npm run sync:notion --setup  # Initial setup
npm run sync:notion          # Sync data

Features:

• Automatic database creation
• Real-time position updates
• Alert notifications
• Trend visualizations

Webhook Notifications

Get instant alerts via Slack, Discord, or custom webhooks:

// In .env
WEBHOOK_SLACK_URL=https://hooks.slack.com/services/YOUR/WEBHOOK/URL
WEBHOOK_DISCORD_URL=https://discord.com/api/webhooks/YOUR/WEBHOOK

Alert types:

• Critical: Position drops >10 positions
• Warning: Position drops >5 positions
• Opportunity: Keyword enters top 20
• Competitor: Competitor moves into top 3

📁 Project Structure

serp-tracker/
├── bin/
│   └── serp-tracker.js       # CLI entry point
├── config/
│   ├── tracking-config.json  # Project configurations
│   └── cron-schedule.conf    # Automation schedules
├── database/
│   └── schema.sql            # PostgreSQL schema
├── lib/
│   └── serp-tracker.js       # Core tracking engine
├── scripts/
│   ├── setup-project.js      # Interactive setup wizard
│   ├── track-priority-keywords.js  # Main tracking script
│   ├── dashboard.js          # CLI dashboard
│   ├── sync-gsc-data.js      # GSC integration
│   └── sync-to-notion.js     # Notion sync
├── .env.example              # Environment template
├── INSTALLATION.md           # Detailed setup guide
└── package.json

🧪 Development

Prerequisites

• Node.js v18+
• PostgreSQL 15+
• DataForSEO API account

Setup Development Environment

# Clone repository
git clone https://github.com/yourusername/serp-tracker.git
cd serp-tracker

# Install dependencies
npm install

# Configure environment
cp .env.example .env
# Edit .env with your credentials

# Set up database
docker run --name serp-postgres \
  -e POSTGRES_PASSWORD=devpassword \
  -e POSTGRES_DB=serp_tracker_dev \
  -p 5432:5432 -d postgres:15

# Install schema
docker exec -i serp-postgres psql -U postgres -d serp_tracker_dev < database/schema.sql

# Run tests
npm test

Testing

# Dry run (no API calls)
npm test

# Test specific project
node scripts/track-priority-keywords.js --dry-run --project PROJECT_UUID

# Test dashboard
npm run dashboard

📊 Database Schema

The tracker uses PostgreSQL with 6 main tables:

• tracked_keywords - Keywords being monitored
• position_history - Time-series position data
• gsc_performance - Google Search Console metrics
• competitor_positions - Competitor tracking data
• tracking_alerts - Generated alerts
• sync_log - Audit trail

Key Features

• Time-series partitioning for performance
• Analytical views for common queries
• Triggers for automated alert generation
• Foreign key relationships for data integrity

See database/schema.sql for complete structure.

🔐 Security

• ✅ Environment-based credentials (never committed)
• ✅ Database connection encryption
• ✅ API key validation
• ✅ Rate limiting to prevent abuse
• ✅ Parameterized queries (SQL injection prevention)

Best practices:

1. Never commit .env to version control
2. Use strong database passwords
3. Rotate API credentials regularly
4. Limit database access by IP
5. Use read-only database users for queries

🤝 Contributing

Contributions are welcome! Please follow these guidelines:

1. Fork the repository
2. Create a feature branch (git checkout -b feature/amazing-feature)
3. Commit your changes (git commit -m 'Add amazing feature')
4. Push to the branch (git push origin feature/amazing-feature)
5. Open a Pull Request

Development Guidelines

• Follow existing code style
• Add tests for new features
• Update documentation
• Keep commits atomic and descriptive

📝 License

This project is licensed under the MIT License - see the LICENSE file for details.

🙏 Acknowledgments

• DataForSEO - Reliable SERP data API
• PostgreSQL - Robust time-series database
• Notion - Beautiful dashboard integration
• ORCHESTRAI - Original project framework

📞 Support

• Documentation: INSTALLATION.md
• Issues: GitHub Issues
• Discussions: GitHub Discussions
• Email: [email protected]

🗺️ Roadmap

• [ ] Bing and Yahoo SERP tracking
• [ ] Mobile app for iOS/Android
• [ ] Advanced competitor analysis
• [ ] AI-powered content recommendations
• [ ] Multi-user support with permissions
• [ ] Custom reporting and exports
• [ ] API for third-party integrations
• [ ] White-label dashboard

⭐ Show Your Support

If this tool helps your SEO workflow, please consider:

• ⭐ Starring the repository
• 🐛 Reporting bugs
• 💡 Suggesting features
• 📝 Contributing code
• 📢 Sharing with others

Built with ❤️ by ORCHESTRAI

npm • GitHub • Documentation