MetaRouter Starter Kits

2026-02

• Amazon DSP CAPI
• Axon (New)
• CM360 - Floodlights
• Optimizely
• The Trade Desk - Offline Conversions (New)

| Kit Name | Initial Release Date | Stable Release Date | Latest Release Date | Current Version | Latest Note | |----------|----------------------|---------------------|---------------------|-----------------|-------------| | AWIN | 2024-11-14 | 2025-02-05 | 2025-02-05 | Version: 1.0.0 | Stable release | | ActionIQ | 2021-06-24 | N/A | 2025-10-15 | Version: 1.3.1 | Added friendly names to expressions | | Acuity Ads | 2021-06-24 | 2023-12-13 | 2024-10-23 | Version: 1.1.0 | Added header Accept-Encoding: application/json | | Adjust | 2025-09-10 | N/A | 2025-10-15 | Version: 0.1.1 | Added friendly names to expressions | | Adobe Analytics | 2025-10-08 | 2026-01-07 | 2026-01-07 | Version: 1.0.0 | Stable Release | | Adobe Experience Platform | 2023-03-21 | 2025-08-20 | 2025-11-19 | Version: 1.1.0 | Added ECID support Updated identityMap mappings | | Adobe ID | 2023-03-07 | N/A | 2024-10-23 | Version: 0.2.0 | Added header Accept-Encoding: application/json | | Amazon DSP - Events | 2025-12-03 | N/A | 2026-01-28 | Version: 0.2.0 | Amazon DSP - Events added match_id | | Amazon DSP CAPI | 2025-05-21 | 2025-08-13 | 2026-02-04 | Version: 1.1.0 | Deprecated | | Amazon Data Firehose | 2025-02-05 | 2025-04-02 | 2025-10-15 | Version: 1.0.1 | Added friendly names to expressions | | Amazon Kinesis | 2025-05-21 | N/A | 2025-10-15 | Version: 0.1.1 | Added friendly names to expressions | | Amazon S3 | 2021-06-24 | N/A | 2025-10-15 | Version: 1.1.1 | Added friendly names to expressions | | Amnet | 2021-06-24 | N/A | 2024-10-23 | Version: 0.2.0 | Added header Accept-Encoding: application/json | | Amobee | 2021-06-24 | 2023-12-13 | 2024-10-23 | Version: 1.1.0 | Added header Accept-Encoding: application/json | | Amperity | 2023-07-06 | 2025-08-20 | 2025-08-20 | Version: 1.0.0 | Stable Release | | Amplitude | 2021-06-24 | N/A | 2025-10-15 | Version: 1.2.1 | Added friendly names to expressions | | AppsFlyer Android | 2021-06-24 | 2023-12-13 | 2024-10-23 | Version: 1.2.0 | Added header Accept-Encoding: application/json | | AppsFlyer iOS | 2021-06-24 | 2023-12-13 | 2024-10-23 | Version: 1.2.0 | Added header Accept-Encoding: application/json | | Attentive | 2025-12-17 | N/A | 2026-01-14 | Version: 0.2.0 | Updated customIdentifiers mapping logic, and added a conditional filter for userId, phone, and email. | | Axon (New) | 2026-02-04 | N/A | 2026-02-04 | Version: 0.1.0 | Beta Version Axon initial release | | Azure Blob | 2021-08-03 | 2023-12-13 | 2025-10-15 | Version: 1.2.1 | Added friendly names to expressions | | Bloomreach CDP | 2022-10-06 | N/A | 2023-12-13 | N/A | Marked as stable version: 1.0.0 | | Blueshift | 2021-06-24 | 2025-01-22 | 2025-10-15 | Version: 1.1.1 | Added friendly names to expressions | | Braze | 2021-06-24 | N/A | 2025-10-15 | Version: 1.0.1 | Added friendly names to expressions | | Button | 2025-02-19 | 2025-03-12 | 2025-07-30 | Version: 1.1.0 | Replaced context.traits with traits. | | CM360 - Floodlights | 2021-06-24 | 2025-08-20 | 2026-02-04 | Version: 1.3.0 | Added cartData.items mapping. | | Clinch | 2024-04-24 | 2024-06-12 | 2025-10-15 | Version: 1.3.1 | Added friendly names to expressions | | Commission Junction | 2024-01-17 | 2024-04-24 | 2025-11-19 | Version: 1.5.1 | Added friendly name to trackingSource expression | | Convert | 2023-09-08 | N/A | 2024-11-20 | Version: 0.3.0 | Added new deduplication parameter for all events, tid | | Criteo | 2021-06-24 | 2024-05-15 | 2025-09-03 | Version: 2.1.0 | Removed id node and added alternate_ids array in playbook.yaml | | Customer.io | 2022-11-07 | N/A | 2024-10-23 | Version: 1.1.0 | Added header Accept-Encoding: application/json | | EngageFront | 2025-11-12 | N/A | 2026-01-14 | Version: 0.4.0 | Updated campaign configuration scope to event level. | | Eulerian | 2025-12-10 | N/A | 2025-12-10 | Version: 0.1.0 | Beta Version Eulerian initial release | | Firebase | 2024-01-15 | N/A | 2024-10-23 | Version: 0.2.0 | Updated header Accept-Encoding: application/json | | Google AJSID Segments | 2024-05-29 | N/A | 2025-10-15 | Version: 0.1.1 | Added friendly names to expressions | | Google Ads - Conversions | 2023-07-04 | 2024-04-17 | 2026-01-07 | Version: 1.5.0 | Upgraded to Google Ads API v22 Added userIdentifiers and userIpAddress fields Removed gbraid mapping | | Google Analytics | 2021-06-24 | N/A | 2025-10-15 | Version: 1.0.1 | Added friendly names to expressions | | Google Analytics 4 | 2022-08-11 | N/A | 2025-12-17 | Version: 1.3.0 | Added consent, device and user_agent mappings Removed gclid and dclid fields Added additional standard events and updated endpoint to a parameter | | Google Analytics 4 (Collect) | 2024-04-24 | 2025-08-20 | 2025-10-15 | Version: 1.0.1 | Added friendly names to expressions | | Google BigQuery | 2021-06-24 | 2023-12-13 | 2025-01-16 | Version: 1.1.0 | Adding support for table overrides | | Google Cloud Storage | 2021-06-24 | N/A | 2025-10-15 | Version: 0.2.1 | Added friendly names to expressions | | Google Pub/Sub | 2021-06-24 | 2023-12-13 | 2025-10-15 | Version: 1.1.1 | Added friendly names to expressions | | Heap | 2024-03-26 | N/A | 2024-10-23 | Version: 0.2.0 | Updated header Accept-Encoding: application/json | | Hightouch | 2026-01-14 | N/A | 2026-01-14 | Version: 0.1.0 | Beta Version Hightouch initial release | | HubSpot | 2023-02-20 | N/A | 2025-07-30 | Version: 0.4.0 | Replaced context.traits with traits. | | Impact Radius | 2021-06-24 | N/A | 2025-10-15 | Version: 1.2.1 | Added friendly names to expressions | | InMarket | 2021-07-21 | N/A | 2024-10-23 | Version: 0.2.0 | Added header Accept-Encoding: application/json | | Innervate | 2021-06-24 | 2024-11-14 | 2024-11-14 | Version: 1.0.0 | Updated friendly name Stable release | | Iterable | 2024-09-25 | 2025-09-10 | 2025-09-10 | Version: 1.0.0 | Stable Release | | Kafka | 2021-06-24 | 2023-12-13 | 2025-10-15 | Version: 1.1.1 | Added friendly names to expressions | | Kochava | 2025-06-25 | 2025-08-20 | 2025-08-20 | Version: 1.0.0 | Stable Release | | Kochava IdentityLink | 2025-06-25 | N/A | 2025-06-25 | Version: 0.1.0 | Beta Version Kochava IdentityLink initial release | | Linkedin Ads - Conversions | 2025-07-16 | 2025-09-03 | 2025-09-03 | Version: 1.0.0 | Stable Release | | Lytics | 2021-06-24 | N/A | 2024-10-23 | Version: 1.1.0 | Added header Accept-Encoding: application/json | | MIQ (Xandr) | 2023-03-07 | N/A | 2024-10-23 | Version: 0.2.0 | Added header Accept-Encoding: application/json | | Magellan AI | 2024-07-24 | 2024-08-07 | 2025-07-30 | Version: 1.2.0 | Replaced context.traits with traits. | | Merkle | 2021-06-24 | N/A | 2025-07-30 | Version: 1.3.0 | Replaced context.traits with traits. | | Meta CAPI | 2021-06-24 | N/A | 2026-01-07 | Version: 1.8.0 | Added data_processing_options mappings | | Microsoft Ads | 2025-01-22 | 2025-04-02 | 2025-12-17 | Version: 1.2.0 | Deprecating this in favor of the released Microsoft Ads CAPI kit | | Microsoft Ads CAPI | 2025-09-17 | 2025-11-05 | 2025-11-05 | Version: 1.0.0 | Stable Release | | Microsoft Advertising | 2021-06-24 | N/A | 2025-12-17 | Version: 0.4.0 | Deprecating this in favor of the released Microsoft Ads CAPI kit | | Mixpanel | 2022-03-23 | N/A | 2024-10-23 | Version: 1.2.0 | Added header Accept-Encoding: application/json | | Moloco Commerce Media | 2024-11-14 | 2025-02-12 | 2025-02-12 | Version: 1.0.0 | New Event: session_started -> Mapped to Moloco's LAND event (web) New Event: application_open -> Mapped to Moloco's LAND event (mobile) Updated Event: screen -> Mapped to Moloco's PAGE_VIEW or HOME event based on input.name and/or input.properties.name (mobile) Updated Event: order_completed -> Added mapping for Moloco's shipping_charge field using MetaRouter's properties.shipping (web & mobile) Stable release | | Movable Ink | 2021-06-24 | N/A | 2024-10-23 | Version: 0.2.0 | Added header Accept-Encoding: application/json | | Movable Ink - Customer Data | 2024-02-07 | 2024-04-24 | 2025-07-16 | Version: 1.3.0 | TABLE_SLICE custom function usage. | | Nextdoor | 2023-03-07 | 2024-08-07 | 2024-08-07 | Version: 1.0.0 | Stable release | | Nextdoor - CAPI | 2024-06-05 | 2024-07-17 | 2025-10-08 | Version: 1.4.0 | Extended Nextdoor CAPI events. | | Optimizely | 2026-01-28 | N/A | 2026-02-04 | Version: 0.1.1 | Order attributes alphabetically | | Perion | 2025-05-21 | 2025-07-16 | 2025-10-15 | Version: 1.0.1 | Added friendly names to expressions | | Pinterest Ads | 2021-06-24 | N/A | 2025-10-15 | Version: 1.1.1 | Added friendly names to expressions | | Pinterest CAPI | 2023-03-07 | N/A | 2024-10-23 | Version: 1.2.0 | Added header Accept-Encoding: application/json | | Pipeline Router | 2026-01-14 | N/A | 2026-01-14 | Version: 0.1.0 | Beta Version Pipeline Router initial release | | Podscribe | 2025-03-12 | 2025-04-09 | 2025-10-15 | Version: 1.2.1 | Added friendly names to expressions | | Podsights | 2023-03-07 | N/A | 2024-10-23 | Version: 0.2.0 | Added header Accept-Encoding: application/json | | RTB House | 2024-11-20 | N/A | 2025-12-03 | Version: 0.4.0 | Updated endpoint to be a parameter | | Rakuten Conversions | 2025-07-30 | 2025-09-24 | 2025-09-24 | Version: 1.0.0 | Stable Release | | Reddit Ads | 2023-09-12 | 2026-01-07 | 2026-01-07 | Version: 2.0.0 | Stable Release of Reddit CAPI V3 | | Ringier Axel Springer Poland | 2025-06-25 | 2026-01-21 | 2026-01-21 | Version: 1.0.0 | Stable Release | | Ringier Axel Springer Poland | 2025-03-05 | 2025-04-09 | 2026-01-21 | Version: 1.4.0 | Deprecating in favor of the released RASP SDK Kit | | Roku | 2023-04-27 | N/A | 2025-07-30 | Version: 1.2.0 | Replaced context.traits with traits. | | Roomvo | 2021-08-10 | N/A | 2025-10-15 | Version: 0.2.1 | Added friendly names to expressions | | Salesforce CDP | 2022-05-31 | N/A | 2025-07-30 | Version: 1.2.0 | Replaced originalTimestamp with timestamp | | Snapchat - CAPI | 2024-06-05 | 2024-07-17 | 2026-01-14 | Version: 1.5.0 | Added add_data parameters. | | Snapchat Ads | 2021-06-24 | N/A | 2025-10-15 | Version: 1.1.1 | Added friendly names to expressions | | Snowflake | 2021-06-24 | N/A | 2025-10-15 | Version: 0.1.2 | Added friendly names to expressions | | Teads | 2025-11-12 | 2026-01-07 | 2026-01-07 | Version: 1.0.0 | Stable Release | | The Trade Desk - Conversions | 2025-06-04 | 2025-07-30 | 2025-12-10 | Version: 1.2.0 | Updating identifier mappings | | The Trade Desk - Offline Conversions (New) | 2026-02-25 | N/A | 2026-02-25 | Version: 0.1.0 | Beta Version The Trade Desk - Offline Conversions initial release | | TheTradeDesk Conversion Events | 2022-11-29 | N/A | 2025-07-30 | Version: 1.3.0 | Replaced originalTimestamp with timestamp | | TheTradeDesk Firstparty Advertiser Data | 2022-11-29 | N/A | 2026-01-21 | Version: 1.3.0 | Added DATA_PROVIDER_ID connection param support required for externally sent 1d data (ex: metarouter sending customer 1p data). | | TikTok | 2023-03-07 | 2023-12-13 | 2025-12-17 | Version: 2.5.0 | Added additional standard events Added num_items, content_ids and limited_data_use fields | | Treasure Data | 2024-02-21 | 2025-08-20 | 2025-08-20 | Version: 1.0.0 | Stable Release | | VideoAmp | 2022-11-17 | N/A | 2024-10-23 | Version: 0.3.0 | Added header Accept-Encoding: application/json | | Wallaroo | 2025-12-03 | N/A | 2025-12-10 | Version: 0.1.1 | Added expression name | | Webhooks | 2024-05-29 | 2024-08-07 | 2025-10-15 | Version: 1.0.1 | Added friendly names to expressions | | X Ads - Web Conversions | 2024-09-04 | 2024-09-25 | 2025-07-30 | Version: 1.1.0 | Replaced context.traits with traits. | | Xandr | 2021-07-13 | N/A | 2024-10-23 | Version: 1.1.0 | Added header Accept-Encoding: application/json | | Yahoo Enhanced Attribution | 2023-03-07 | N/A | 2025-04-09 | Version: 0.4.0 | Deprecated | | Yahoo Pixel API | 2023-03-07 | 2023-12-13 | 2025-04-09 | Version: 1.3.0 | Friendly name updated | | Zeotap | 2024-02-21 | 2025-08-20 | 2025-08-20 | Version: 1.0.0 | Stable Release | | adMarketplace | 2026-01-21 | N/A | 2026-01-21 | Version: 0.1.0 | Beta Version adMarketplace initial release |