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@mt-gloss/brand

v0.1.159

Published

The VersaTrade brand as importable data and React components — colors, type scale, motion, layout, taglines, doctrine, and the logo system.

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@mt-gloss/brand

The VersaTrade brand as importable data and React components — colors, type scale, motion, layout, taglines, doctrine, and the logo system.

Code leads (ruling 18 Aug 2026): brand decisions originate in VTStudio (apps/workbench · branding/vt_studio) and are documented in the Figma brand book. This package is the distributable form of what has been decided — exploration and alternate directions are deliberately not shipped.

Tokens

import { neutral, accent, semantic, canvas, dataViz } from '@mt-gloss/brand';

neutral[950];        // '#1F1611' — warm ink
accent[600];         // '#D60029' — the accent for text/UI on light surfaces
accent.base;         // '#FF2D55' — the authored artwork hex
canvas.page;         // '#FAF7F2' — cream ground
dataViz.categorical; // browns first, semantics after; accent never rotates
import { typeScale, fontFamilies, durations, spacing, radii, elevation } from '@mt-gloss/brand';

Voice & doctrine

import { taglines, coreTagline, brandRules } from '@mt-gloss/brand';

coreTagline; // 'AI feeds the work. Humans do the work.'
brandRules;  // the locked rules (never-brown, slash-always-accent, accent budget, semantic reserve)

Logo system

import { HERO_MARK, SLASH, logoTreatments, logoSizing, recolorHeroMark } from '@mt-gloss/brand';

HERO_MARK.inner is the authored SVG geometry with two sentinel fills; recolorHeroMark(wordmark, slash) produces any treatment. logoSizing carries clear space (one slash width on all sides) and minimum sizes.

Typography components

import { Text, Display, Heading, Body, Eyebrow, Metric, MonoLabel } from '@mt-gloss/brand';

<Display>AI feeds the work.</Display>          // h1 · Display/28 Bold
<Heading size="m">Section title</Heading>      // h3 · Heading M/20 SemiBold
<Body size="l">Lede paragraph…</Body>          // p  · Body L/15
<Eyebrow>Sales YTD</Eyebrow>                   // uppercase card label
<Metric>$127,450</Metric>                      // JetBrains Mono 22 Bold
<Text variant="chip" as="div">Primary</Text>   // any variant, any element

Thirteen variants mirror typeScale exactly; textStyleCss(variant) returns the same style as a plain CSS object for non-React use. Color inherits by default; margins are reset.

Logo & slash components

import { Logo, Slash, AppIcon, SlashHighlight } from '@mt-gloss/brand';

<Logo height={32} />                     // primary treatment
<Logo treatment="reverse" height={24} /> // for dark surfaces
<AppIcon size={32} />                    // the slash roundel — avatars, favicons
<Slash size={24} />                      // the gesture, accent by default
<SlashHighlight>humans</SlashHighlight>  // slash-angled text emphasis (spends the accent budget)

Rules the components enforce by default: the logo is never brown; the slash is always accent (mono treatments are the sole, named exceptions); one accent per viewport is on you.