@multiplai-growth/skills-mcp

AI-native marketing skills for MCP-compatible assistants — strategy, content, creative direction, and growth ops.

What is this?

@multiplai-growth/skills-mcp gives MCP-compatible assistants 23 marketing skills that function like a fractional CMO built into your editor. Strategy, content, creative direction, and growth ops — all orchestrated through natural language. Start with a business intake and follow the skill chain through positioning, ICP, brand, content strategy, and visual design systems. Built by Hanna Huffman / MultiplAI Growth Systems.

Install

This package runs as a local stdio MCP server. The examples below use Claude surfaces, but the server can be used anywhere a client can launch a local MCP command.

Claude Code CLI

Add to .mcp.json in your project root or ~/.claude/.mcp.json:

{
  "mcpServers": {
    "multiplai": {
      "command": "npx",
      "args": ["-y", "@multiplai-growth/skills-mcp"],
      "env": {
        "MULTIPLAI_API_KEY": "your-key-here"
      }
    }
  }
}

Claude Cowork

Same config — add via Cowork's MCP server settings panel.

Get an API key

Request access at https://multiplai.co/skills

Important notes

• Do not commit .mcp.json with real API keys. Use .gitignore or local config overrides.
• npx -y @multiplai-growth/skills-mcp always fetches the latest version. Pin a specific version with @multiplai-growth/[email protected].
• First run downloads the package (~30s). Subsequent runs use npm cache.
• Requires Node 18+. Python 3 is optional — only needed for creative suite token scripts.
• Restart Claude Code or Cowork after changing .mcp.json.

Generated skill preview

The package defaults to the bundled legacy skills/ directory. For migration testing, you can point the server at generated adapters instead:

• Set MULTIPLAI_SKILLS_SOURCE=generated to load generated-skills/.
• Set MULTIPLAI_SKILLS_DIR to load a custom skills directory. This takes precedence over MULTIPLAI_SKILLS_SOURCE.

This is useful for validating skills generated from skills-core/ without replacing the legacy package payload yet. The generated preview currently exposes only the migrated subset, so it may offer fewer skills than the full legacy skills/ catalog while the migration is in progress.

Example local config:

{
  "mcpServers": {
    "multiplai": {
      "command": "npx",
      "args": ["-y", "@multiplai-growth/skills-mcp"],
      "env": {
        "MULTIPLAI_API_KEY": "your-key-here",
        "MULTIPLAI_SKILLS_SOURCE": "generated"
      }
    }
  }
}

Skills catalog

Strategy Suite (7 skills)

| Skill | Suite | Description | Prerequisites | |---|---|---|---| | discovery-intake | strategy | Structured business intake | None | | positioning-strategy | strategy | JTBD-based competitive positioning | discovery-intake | | icp-personas | strategy | Ideal customer profiles + persona cards | positioning-strategy | | brand-strategy | strategy | Brand platform + key messages | positioning-strategy, icp-personas | | content-strategy | strategy | Content pillars + editorial system | brand-strategy | | design-systems | strategy | Design token architecture | content-strategy | | strategy-suite-sop | strategy | How the strategy chain works (reference) | None |

Content Suite (5 skills)

| Skill | Suite | Description | Prerequisites | |---|---|---|---| | writing | content | Voice-driven articles + social posts | Soft: content-strategy | | content-brief | content | Single content piece brief | None | | content-calendar | content | Monthly editorial calendar | Soft: content-strategy | | content-campaign | content | Multi-piece campaign brief | None | | cro | content | Conversion rate optimization audit | None |

Creative Suite (5 skills)

| Skill | Suite | Description | Prerequisites | |---|---|---|---| | research | creative | Visual research + competitive analysis | Soft: positioning | | mood | creative | Mood board + visual direction | research | | brand-guide | creative | Brand guidelines + W3C design tokens | mood | | components | creative | SVG component library | brand-guide | | templates | creative | Platform-specific SVG templates | components |

CTO Suite (3 skills)

| Skill | Suite | Description | Prerequisites | |---|---|---|---| | prompt-optimizer | cto | Optimize prompts for Claude/GPT | None | | build-workflow | cto | Design skills, agents, or hybrids | None | | dev-process | cto | Development lifecycle orchestrator | None |

Ops Suite (9 skills)

| Skill | Suite | Description | Prerequisites | |---|---|---|---| | growth-operator-hiring | ops | Hiring framework for growth roles | None | | seo | ops | SEO audit + advisory workflow | None | | seo-qc | ops | SEO/AEO quality check | None | | geo-prompt-set-builder | ops | Generate 50-prompt test set for a vertical | None | | geo-share-of-answers | ops | Baseline AI visibility across ChatGPT/Claude/Gemini/Perplexity | geo-prompt-set-builder | | geo-audit | ops | URL-level GEO audit — citation-worthiness + prioritized fix list | None (soft: geo-share-of-answers) | | geo-plan | ops | Synthesize audit + SoA into initiatives with revenue model | geo-audit | | geo-citation-network-mapper | ops | Map which domains AI engines cite in a vertical | None | | geo-content-restructure | ops | Rewrite URL/markdown in structured-briefing format | None (soft: geo-audit) |

How it works

• First use triggers a guided setup that creates your directory structure.
• Start with discovery-intake to seed your business context.
• Follow the strategy chain: positioning → ICP → brand → content → design systems.
• Branch into creative (brand guide → components → templates) or content (calendar → writing).
• Run multiplai_status anytime to see your progress and recommended next steps.

FAQ

Do I need Python? Only for the creative suite's brand-guide skill, which generates CSS, Tailwind, and Figma configs from design tokens. Everything else runs without Python.

What if I'm offline? The server caches your last successful auth for 72 hours.

How do I update? npx -y @multiplai-growth/skills-mcp always fetches the latest version automatically.

What data leaves my machine? Only your API key is sent to our validation endpoint. No skill content, project files, or usage data is transmitted.

Built by

Hanna Huffman, MultiplAI Growth Systems — https://multiplai.co