BMad Marketing

AI-powered marketing content generation CLI tool

BMAD Marketing is a command-line interface tool designed to assist developers and marketers in generating high-quality marketing content using AI.

Features

• CLI-First: Built for developer productivity.
• AI-Powered: Leverages advanced language models for content generation.
• Workflow Automation: Streamlines marketing tasks.

Installation

npm install -g @ndabene/bmad-marketing

Or run without global install:

npx @ndabene/bmad-marketing --help

Configuration

BMad Marketing supports multiple LLM providers. You can configure them using environment variables or a .env file in your project root.

1. Copy the example environment file:

   cp .env.example .env

2. Edit .env and add your API keys:

   # OpenAI
   OPENAI_API_KEY=your_key_here
   
   # Anthropic
   ANTHROPIC_API_KEY=your_key_here

Supported Modes:

• AI Assistant: Automatically detects if running inside Cursor, Antigravity, or Claude Code (No API key required).
• Direct API: Uses OpenAI or Anthropic API keys from environment.
• Interactive: Prompts for configuration if no other method is detected.

Documentation

• Agent Customization Guide
• Default Brand Voice Rules

Brand Voice Linting

The linter runs automatically at the end of content workflows (blog post and campaign brief) and appends a Brand Voice Linting Report with grouped violations and summary stats. You can customize or disable rules in config.yaml.

Usage

bmad-marketing --help

Quick Start

1. Initialize workspace in your project:

   bmad-marketing install

2. Generate a blog post:

   bmad-marketing blog-post "How AI improves B2B marketing"

3. Create a campaign brief (interactive):

   bmad-marketing campaign-brief

4. Run competitive analysis:

   bmad-marketing competitive-scan https://example.com https://competitor.com

Commands

• bmad-marketing install [-f|--force] [-v|--verbose]
• bmad-marketing blog-post [topic] [-i|--interactive]
• bmad-marketing campaign-brief
• bmad-marketing competitive-scan [urls...] [-i|--interactive]

License

MIT