OpenVerb CRM ✨

An embeddable, developer-native CRM built specifically for Next.js applications. OpenVerb CRM gives you a beautifully designed, SaaS-ready dashboard out-of-the-box, without locking you into proprietary databases or expensive per-seat email integrations.

It uses a "Master Template" pattern (similar to Shadcn UI). You don't npm install a massive blackbox package; you run the CLI, and the raw React components, database proxies, and API routes copy directly into your repository. You own the code forever.

Architecture

OpenVerb CRM is defined by two profound architectural decoupling concepts: 1. BYOD (Bring Your Own Database) 2. BYOP (Bring Your Own Provider)

The Database Adapter (BYOD)

Instead of forcing you to migrate your system to Postgres, MySQL, or Mongo, OpenVerb operates over a generic db object interface found in lib/crm/store.ts. By default, this is an in-memory database mock so you can boot the dashboard in 10 seconds and test it out.

When you are ready for production, you just override the proxy:

// in lib/crm/store.ts
// Replace the mock export with your Prisma Client
export { default as db } from '@/lib/prisma'

Because the CRM internally executes highly deterministic verbs (like await db.contacts.findMany()), it plugs into a Prisma/Drizzle schema effortlessly!

The Email Adapter (BYOP)

Why pay Mailchimp $200/month when you can route your emails through Amazon SES for pennies? We built an abstraction layer in lib/crm/email-adapter.ts that dynamically injects the sending API for your infrastructure.

Simply set your .env file:

# Available: resend, postmark, sendgrid, mailchimp, ses
CRM_EMAIL_PROVIDER=resend
RESEND_API_KEY=re_123456789

The CRM handles standardizing your API keys entirely.

Two-Way Webhooks (Receiving Mail)

Sending mail is easy. Receiving mail to let users reply to the CRM natively is the holy grail. OpenVerb provides a universal inbound webhook route: POST /api/crm/webhooks/[provider]

It natively parses the raw HTTP webhooks from Sendgrid, Postmark, Mailchimp, and AWS SES into an inbox.receive_message OpenVerb. The CRM automatically threads the inbound message into the customer's contact history, firing real-time UI updates to your dashboard!

Features out-of-the-box

• Theming: Full next-themes and Shadcn variable support. Dark/Light mode just inherits from your app's :root.
• Inbox Engine: Full threading capability, open/closed workflows, and unread counts.
• Segments Engine: Build arbitrary dynamic lists from Contact metadata.
• AI Copilot Ready: All actions are structured as "OpenVerb" schemas internally, meaning an LLM can trigger CRM actions implicitly using function calling (executeVerb('draft.send', {...})).
• Campaigns: Draft and schedule templated broadcasts with analytics abstractions.
• Horizontal Ecosystem (Optional): Link multiple independent Next.js apps into a unified dashboard using the API Federation Guide.
• Commercial Licensing Ready: Includes a "Phone-Home" license verification system for SaaS owners. See the Management Guide.

Installation

Run the installer straight into any existing Next.js + Tailwind project:

npx openverb-crm init

This CLI generator script will ask which directory to slide the CRM into, ensuring it drops alongside your existing architecture perfectly.