Intake

The first step to full-funnel analytics. Intake is a privacy-first JavaScript library for client-side traffic source detection, multi-touch attribution, click ID tracking, and CRM identity resolution — in ~14 kB with zero dependencies.

Built by the team behind Plurio, an AI agent for performance marketing. Pair Intake on your site with Plurio to turn raw attribution data into decisions: optimisation rules, LTV/revenue automation, and plain-English queries over your ad, CRM, and backend data.

• Website: intake.plurio.ai
• Plurio: plurio.ai

Features

• Traffic source detection — UTM parameters, organic search (Google, Bing, DuckDuckGo, Ecosia, Brave, Baidu), referral, and direct
• 11 click IDs tracked — gclid, fbclid, msclkid, ttclid, li_fat_id, twclid, sccid, dclid, gbraid, wbraid, ko_click_id
• Multi-touch attribution — first, last, linear, U-shaped, and time-decay models
• Consent Mode v2 — respects CMP signals; no cookies when consent is denied
• Cookieless fallback — parameter forwarding and URL passthrough preserve attribution without persistent storage
• dataLayer integration — pushes intk_ready, intk_email, intk_phone events
• Zero dependencies — ~14 kB gzipped

Quick Start

npm install @plurio/intake

import intk from '@plurio/intake';

intk.init({
  domain: 'example.com',
  lifetime: 6
});

// Get current traffic source
const source = intk.get.current.src;
const medium = intk.get.current.mdm;
const campaign = intk.get.current.cmp;

Builds

| File | Format | Use case | |------|--------|----------| | intake.js | UMD | Script tag, legacy bundlers | | intake.esm.js | ESM | Modern bundlers (Vite, webpack, etc.) | | intake.gtm.js | ES5 | Google Tag Manager Custom HTML tag |

Script Tag

<script src="https://cdn.example.com/intake.js"></script>
<script>
  intk.init({ domain: 'example.com', lifetime: 6 });
</script>

GTM (Custom HTML Tag)

Paste the contents of intake.gtm.js directly into a Custom HTML tag in GTM:

<script>
  // Paste the full contents of intake.gtm.js here
  // ...

  intk.init({
    domain: 'example.com',
    lifetime: 6
  });
</script>

Documentation

Full documentation: intake.plurio.ai

• Installation
• Quick Start
• Configuration
• API & Usage
• Cookies
• Limitations

License

MIT