@shashwatgtmalpha/craft-content-mcp v2.0.0

🎯 CRAFT Content Framework MCP Server - Complete redesign with user-centric inputs, actual content analysis, and publish-ready outputs.

Design Philosophy

Every tool was redesigned using chain of thought from the user's perspective:

1. What does the user actually want? (Not what looks impressive in a demo)
2. What do they already know? (Keep inputs simple - don't ask for things they need to figure out)
3. Does the output save them work? (Publish-ready, not templates to fill)

What's New in v2.0.0

| Tool | Before | After | |------|--------|-------| | thought_leadership_series | 🔴 200-300 word posts with [Expand] placeholders | ✅ 600-800 word byline articles ready for publication | | craft_content_improver | 🔴 Blank scorecard output | ✅ Actually analyzes content, scores dimensions, generates improved version | | case_study_generator | 🟡 Requires full story | ✅ Discovery mode - generates interview questions if you don't have the story | | sales_enablement_content | 🟡 Generic pitches | ✅ Objection-mapped handlers with specific proof points | | newsletter_builder | 🟢 Good | ✅ Enhanced with A/B subject lines, 4 hooks, segment targeting | | webinar_script | 🟢 Good | ✅ Type-specific structures (demo vs educational vs panel) | | content_repurposer | 🟢 Excellent | ✅ Kept - transforms to 10+ formats | | testimonial_capture | 🟢 Excellent | ✅ Kept - request emails, interview guides |

Installation

npm install -g @shashwatgtmalpha/craft-content-mcp

Or add to Claude Desktop config:

{
  "mcpServers": {
    "craft-content": {
      "command": "npx",
      "args": ["-y", "@shashwatgtmalpha/craft-content-mcp"]
    }
  }
}

Tools

1. 💡 thought_leadership_series - REDESIGNED!

600-800 word byline articles, not social posts!

Simplified inputs (just 4 required):

• topic - What you're an expert on
• your_take - Your unique/contrarian perspective
• proof_points - Stories, data, experiences that support your take
• target_reader - Who should read this (be specific!)

Output: 3 complete articles (600-800 words each) with:

• Compelling headlines
• Hook → Problem → Evidence → Framework → Conclusion structure
• Ready for LinkedIn Articles, Medium, industry publications
• PLUS promotional social posts (200-300 words) to drive traffic

Article types: contrarian, how_to, lessons_learned, prediction, framework

2. 📝 craft_content_improver - FIXED!

Actually analyzes your content now!

Paste any content and get:

• Clarity score (sentence length, passive voice, jargon)
• Structure score (headers, paragraph length, transitions)
• Engagement score (hooks, power words, questions)
• Goal alignment score
• Auto-improved version with before/after
• Content-type specific tips

3. 📊 case_study_generator - Discovery Mode

Don't have the full story? No problem!

• Discovery mode: Interview questions, email templates, note templates
• Full mode: Complete case study with challenge/solution/results
• Parse mode: Feed raw interview notes → structured case study

4. 🎯 sales_enablement_content - Objection Mapping

Uses YOUR objections and proof points!

For each objection you provide, get:

• Acknowledge statement
• Reframe question
• Specific proof point reference
• Bridge to value
• Full response script

Plus: Stage-specific pitch scripts, discovery questions, follow-up templates.

5. 📧 newsletter_builder

• 4 subject line options (A/B test ready)
• 4 hook styles (question, statistic, story, bold)
• Segment-specific content (executives vs practitioners vs technical)
• Send time recommendations

6. 🎬 webinar_script

Type-specific structures:

• Educational webinar (teach something)
• Product demo (show features)
• Panel discussion (multiple speakers)
• Customer story (case study format)
• Workshop (hands-on)
• AMA (Q&A focused)

Includes: Run of show, full scripts, Q&A prep, follow-up email sequence.

7. 🔄 content_repurposer

Transform source content into 10+ formats:

• LinkedIn post
• Twitter thread
• Email version
• Blog summary
• Infographic outline
• Video script
• Podcast talking points
• Slide deck outline
• Quote cards
• Newsletter section

8. 🌟 testimonial_capture

• Request email templates by type (written, video, case study, G2, reference)
• Interview questions
• Multiple quote formats (short/medium/long)
• Process checklists

Input Design Principles

1. Only ask for what users actually know - Don't require "value propositions" if they're calling because they haven't articulated them yet
2. Make required inputs minimal - 3-4 required, rest optional with smart defaults
3. Use natural language - "your_take" not "contrarian_perspective_thesis"
4. Derive what you can - If user gives topic, auto-generate related elements

Output Design Principles

1. Publish-ready - No [Fill in] or [Expand] placeholders
2. Right length for the format - Bylines = 600-800 words, Social posts = 200-300 words
3. Include metadata - Word counts, posting times, headlines
4. Add promotional content - Social snippets to promote longer content

Author

Shashwat Ghosh - Helix GTM Consulting

License

MIT