IMPACT MCP v2.2.27

Hypothesis-Driven B2B Positioning Engine: 8 tools implementing the IMPACT framework for strategic positioning and go-to-market messaging.

Use it hosted (no install)

Add https://impact.gtmhelix.com/mcp to Claude or ChatGPT as a custom connector. It needs no sign-in and always runs the newest version (2.2.27). The same tools run as a free web app with a form per tool at https://impact.gtmhelix.com/, and the setup steps are at https://impact.gtmhelix.com/connect/.

The npm package below is an older version (2.0.0 on npm on 27 September 2026) until the next npm release. Use it only if you need a local stdio server.

Quick Start

# Run directly with npx
npx -y @shashwatgtmalpha/impact-mcp

Claude Desktop Configuration

Add to your claude_desktop_config.json:

{
  "mcpServers": {
    "impact-mcp": {
      "command": "npx",
      "args": ["-y", "@shashwatgtmalpha/impact-mcp"]
    }
  }
}

The IMPACT Framework

IMPACT is a hypothesis-driven positioning methodology for B2B companies:

| Phase | Focus | Tool | |-------|-------|------| | Identify | Champions & Buyer Personas | impact_identify_champions | | Map | Alternatives & Competitive Landscape | impact_map_alternatives | | Pinpoint | Value Proposition & Differentiation | impact_pinpoint_value | | Anchor | Market Selection & Beachhead | impact_anchor_market | | Craft | Messaging & Positioning Statement | impact_craft_message | | Translate | Channel-Specific Execution | impact_translate_execution |

Tools and inputs

Generated on 27 September 2026 from the server's own tool list and checked again on 17 October 2026 against tools/list of impact-mcp 2.2.27 (the same code as the hosted MCP address), so every tool name, title, description and input below is exactly what the server accepts. Every tool is read-only.

| # | Tool | Title | What it does | |---|---|---|---| | 1 | impact_get_framework | IMPACT Framework Guide | Get complete IMPACT framework methodology with phase-by-phase guidance | | 2 | impact_identify_champions | Identify Champions | Generate champion hypotheses from your company and product context | | 3 | impact_map_alternatives | Map Alternatives | Analyze competitive landscape and find positioning whitespace | | 4 | impact_pinpoint_value | Pinpoint Value | Generate value proposition with quantification and proof points | | 5 | impact_anchor_market | Anchor Market | Select a beachhead market: keyword-based segment scores and a TAM/SAM/SOM framework whose preset figures are labelled for you to replace | | 6 | impact_craft_message | Craft Message | Build positioning statement and message hierarchy with variations | | 7 | impact_translate_execution | Translate Execution | Adapt positioning for specific channels and touchpoints | | 8 | impact_full_audit | IMPACT Full Audit | Positioning audit with an input completeness score and recommendations |

Inputs of each tool

1. IMPACT Framework Guide (impact_get_framework)

| Input | Required | Type | Description | |---|---|---|---| | focus_phase | No | one of: identify, map, pinpoint, anchor, craft, translate, all | Optional: specific phase to focus on (identify/map/pinpoint/anchor/craft/translate) | | your_sector | No | one of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, other | Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear. |

2. Identify Champions (impact_identify_champions)

| Input | Required | Type | Description | |---|---|---|---| | product_description | Yes | string | What your product does (1-2 sentences) | | problem_solved | Yes | string | The core problem you solve | | company_name | No | string | Your company name | | target_company_type | No | string | Type of companies you target (e.g., "Series B SaaS", "Enterprise manufacturing") | | price_point | No | string | Optional: ACV range (e.g., "$50K-100K") | | your_sector | No | one of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, other | Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear. |

3. Map Alternatives (impact_map_alternatives)

| Input | Required | Type | Description | |---|---|---|---| | your_product | Yes | string | What your product does | | category | Yes | string | Your product category (e.g., "Sales engagement", "Data platform") | | competitors | No | array of string | List of competitor names | | competitor_weaknesses | No | string | Optional: Known competitor weaknesses or customer complaints | | your_strengths | No | string | Optional: What you do better than competitors | | your_sector | No | one of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, other | Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear. |

4. Pinpoint Value (impact_pinpoint_value)

| Input | Required | Type | Description | |---|---|---|---| | target_customer | Yes | string | Who you serve (e.g., "B2B sales teams") | | key_outcome | Yes | string | The main result customers achieve | | unique_capability | Yes | string | What you do that others cannot/don't | | product_name | No | string | Your product/company name | | category | No | string | Product category | | customer_metrics | No | string | Optional: Any customer results data (e.g., "40% faster, 3x pipeline") | | your_sector | No | one of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, other | Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear. |

5. Anchor Market (impact_anchor_market)

| Input | Required | Type | Description | |---|---|---|---| | product_description | Yes | string | What your product does | | potential_segments | No | array of string | List of potential market segments (e.g., ["Mid-market SaaS", "Enterprise Finance", "SMB Retail"]) | | current_customers | No | string | Optional: Description of your current/best customers. Shown in the output; not used in the scoring | | average_deal_size | No | string | Optional: Your ACV as one amount (e.g., "$50,000", "$50K" or "$1.5M"); a range is refused | | sales_cycle | No | string | Optional: Typical sales cycle length. Shown in the output; not used in the scoring | | your_sector | No | one of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, other | Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear. |

6. Craft Message (impact_craft_message)

| Input | Required | Type | Description | |---|---|---|---| | target_customer | Yes | string | Target customer description | | key_benefit | Yes | string | Primary benefit/reason to buy | | differentiation | Yes | string | Your unique differentiation | | product_name | No | string | Your product name | | customer_need | No | string | The need they have, written as an action (for example "lose revenue to missed appointments") | | product_category | No | string | Your product category, written as a noun phrase (for example "analytics platform") | | competitor | No | string | Primary alternative/competitor | | your_sector | No | one of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, other | Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear. |

7. Translate Execution (impact_translate_execution)

| Input | Required | Type | Description | |---|---|---|---| | positioning_statement | Yes | string | Your core positioning statement | | target_customer | Yes | string | Target customer profile | | key_benefit | Yes | string | Primary benefit, written as an action (for example "cut no-shows") | | channels | No | array of string | Accepted but not used yet: the output always covers website, LinkedIn, email, sales deck and demo | | product_name | No | string | Your product name | | your_sector | No | one of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, other | Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear. |

8. IMPACT Full Audit (impact_full_audit)

| Input | Required | Type | Description | |---|---|---|---| | product_description | Yes | string | What your product does | | target_customer | Yes | string | Who you serve | | problem_solved | Yes | string | The problem you solve | | company_name | No | string | Your company name | | key_differentiation | No | string | What makes you unique | | competitors | No | array of string | Main competitors | | current_positioning | No | string | Optional: Your current positioning statement or tagline | | customer_feedback | No | string | Optional: What customers say about you | | your_sector | No | one of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, other | Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear. |

Who Is This For?

Primary Users

| Role | Key Tools | Use Cases | |------|-----------|-----------| | Founders/CEOs | impact_anchor_market, impact_pinpoint_value, impact_craft_message | Market selection, value articulation | | CMOs/VPs Marketing | impact_full_audit, impact_get_framework | Positioning health assessment | | Product Marketing | impact_identify_champions, impact_craft_message, impact_translate_execution | Messaging, channel adaptation | | Sales Leaders | impact_map_alternatives, impact_pinpoint_value | Competitive positioning | | GTM Consultants | All tools | Full positioning engagements |

Job-to-Tool Mapping

| Job To Be Done | Recommended Tool | |----------------|------------------| | "I need to understand the IMPACT methodology" | impact_get_framework | | "I need to define our ideal buyer champion" | impact_identify_champions | | "I need to map our competitive landscape" | impact_map_alternatives | | "I need to articulate our unique value" | impact_pinpoint_value | | "I need to select our beachhead market" | impact_anchor_market | | "I need to create our positioning statement" | impact_craft_message | | "I need to adapt messaging for different channels" | impact_translate_execution | | "I need a full positioning audit" | impact_full_audit |

Recommended Agent Skills

This MCP is included in these user-focused Agent bundles:

| Agent Bundle | Tools Count | Best For | |--------------|-------------|----------| | Founder GTM Copilot | 10 tools | Founders, early-stage CEOs | | Product Marketing Engine | 12 tools | PMMs, product marketers | | GTM Consultant Suite | 12 tools | Fractional CMOs, advisors | | SDR Toolkit | 8 tools | SDRs, BDRs |

Related MCPs

| MCP | Focus | Tools | Link | |-----|-------|-------|------| | CRAFT GTM | GTM strategy | 8 | GitHub | | CRAFT Content | Content creation | 8 | GitHub | | ICP Intelligence | ICP & targeting | 9 | GitHub | | Revenue Enablement | Sales execution | 12 | GitHub |

About the IMPACT Framework

The IMPACT framework was developed by Shashwat Ghosh based on 24+ years in B2B and 10+ years of fractional experience. It addresses the common failure mode of B2B positioning: starting with features instead of market hypotheses.

Key Principles:

• Hypothesis-driven: Test assumptions before committing
• Outside-in: Start with customer, not product
• Iterative: Refine based on market feedback
• Execution-focused: Bridge strategy to implementation

Author

Shashwat Ghosh, Co-Founder and Fractional CMO, Helix GTM Consulting, with 24+ years in B2B and 10+ years of fractional experience

License

MIT License: see LICENSE for details.

Part of the Helix GTM Consulting MCP suite: rule-based B2B go-to-market tools (no AI model runs inside them)

Hosted connector (Streamable HTTP)

The same tools are also available as a hosted MCP server, so they work in Claude on the web, desktop and mobile without installing anything.

• Server URL: https://impact.gtmhelix.com/mcp
• Transport: Streamable HTTP (stateless, JSON responses). Authentication: none.
• Setup guide: https://impact.gtmhelix.com/connect/
• In Claude: Customize, then Connectors, then Add custom connector, and paste the server URL.
• In Claude Code: claude mcp add --transport http impact https://impact.gtmhelix.com/mcp

The npm package (stdio) and the hosted server run the same createServer() code in src/index.ts.

The tool reference (https://impact.gtmhelix.com/docs/) is generated from the code. Where it differs from the parameter tables earlier in this README, the tool reference is correct.

Privacy Policy

Full policy: https://impact.gtmhelix.com/privacy/ (also in PRIVACY.md).

• Data collection: the hosted server receives only the tool name and the inputs of each tool call. The npm package runs on your computer and sends nothing to us.
• Use and storage: inputs are used only to build that call's reply. Nothing is stored: no database, no files, no cache, no logging of inputs or outputs by our code.
• Third-party sharing: none by us. Netlify hosts the server and processes requests under its own policy (https://www.netlify.com/privacy/). Fonts are served from this site, so loading a page contacts no one else.
• Retention: we keep no tool inputs or outputs. Netlify keeps its own platform logs under its policy.
• Contact: [email protected]