@unlocksaas/seo

Honesty-first JSON-LD, llms.txt, and verification primitives for AI-discoverable websites.

Extracted from the production codebase at unlocksaas.com — the post-launch playbook for non-engineer founders shipping with AI tools. The Brunson Hard-Rule discipline this package enforces is documented at unlocksaas.com/editorial-policy.

Why another SEO package?

Most JSON-LD libraries ship every possible field. This one refuses to ship fabricated fields.

The three failure modes that demote a site from Google AI Overviews, Perplexity citations, and Bing Copilot answers are:

1. Fabricated aggregateRating — a star rating with reviewCount: 0 (or no count at all)
2. Drift between JSON-LD and rendered HTML — schema says one price, the page shows another
3. Stale or missing date stamps — datePublished: "soon" is the canonical example

@unlocksaas/seo enforces all three at build time, and ships a validate-claims CLI that audits a deployed page in one shot.

Install

npm install @unlocksaas/seo

CLI (no install required):

npx @unlocksaas/seo validate-claims https://yoursite.com/pricing

The killer feature: validate-claims

Point it at a URL (or a local HTML file). It extracts every <script type="application/ld+json"> block, every <meta>, and the visible HTML. Then it diffs.

$ npx @unlocksaas/seo validate-claims https://yoursite.com/pricing

validate-claims: https://yoursite.com/pricing
  fetched: 2026-05-18T19:12:32Z (HTTP 200), 24,118 bytes

Schema graph:
  Article, BreadcrumbList, FAQPage, Organization, SoftwareApplication, WebSite

Honesty violations:
  aggregateRating.requires-nonzero-count  [3].aggregateRating
    aggregateRating declares 0 reviews. Omit aggregateRating until at least one verified review exists.
  datePublished.must-be-iso-date  [1].datePublished
    datePublished must be a valid YYYY-MM-DD ISO date; got "soon".
  sameAs.must-be-https  [0].sameAs[2]
    sameAs[2] is not an absolute https URL: "twitter.com/yourhandle".

Schema-to-rendered drift:
  jsonLd[3](SoftwareApplication).offers[1].price
    Offer.price "$29/mo" is not visible on the page. Schema-to-rendered drift.
  jsonLd[4](FAQPage).mainEntity[1].name
    FAQ question "..." is not present in visible HTML.

Recommendations:
  → Missing BreadcrumbList. Without it, Google falls back to the raw URL in the SERP — lower CTR.
  → Missing og:image. Twitter/LinkedIn previews will be text-only.

FAIL

Exit code is non-zero on any violation. Wire it into CI and your pricing page can never silently drift from your Stripe checkout again.

The Brunson Hard-Rule, in code

Every builder in this package is a honesty-gated function. The most consequential examples:

aggregateRating is dropped if reviewCount is 0

import { buildProduct } from "@unlocksaas/seo/jsonld";

const product = buildProduct({
  name: "My SaaS",
  url: "https://example.com",
  offers: [{ price: 49, priceCurrency: "USD" }],
  aggregateRating: { ratingValue: 5, reviewCount: 0 },  // silently dropped
});

// Output omits the aggregateRating block entirely — no demotion trigger.

The validate-claims CLI flags any deployed page that ships an aggregateRating with reviewCount === 0 so a teammate cannot bypass the rule by writing raw JSON-LD.

sameAs filters non-https URLs

buildOrganization({
  name: "Demo",
  url: "https://demo.example",
  sameAs: [
    "http://insecure.example",        // dropped
    "https://github.com/demo",        // kept
    "twitter.com/demo",               // dropped (no scheme)
    "not-a-url",                      // dropped (unparseable)
  ],
});

ISO 8601 dates are enforced

buildArticle({
  url: "https://demo.example/post",
  headline: "...",
  datePublished: "soon",   // throws at build time
  dateModified: "2026-05-17",
});

Derived ratings, not invented ones

import { deriveComparisonRatings } from "@unlocksaas/seo/review";

const ratings = deriveComparisonRatings([
  { name: "Pricing", winner: "A" },
  { name: "Speed",   winner: "B" },
  { name: "Support", winner: "tie" },
  { name: "Free tier", winner: "different" },  // shrinks the denominator
]);
// → { aRating: 2.5, bRating: 2.5, aWins: 1, bWins: 1, ties: 1, differents: 1, total: 4 }

The reader can reproduce the math from the dimensions you render on the same page. No invented star ratings.

llms.txt + llms-feed.json in one config file

@unlocksaas/seo ships a typed SiteDescriptor shape and two renderers — renderLlmsTxt(site) and renderLlmsFeed(site). Both read from the same source, so the markdown and the JSON sibling cannot drift on freshness.

npx @unlocksaas/seo init ./site.config.json
# edit site.config.json
npx @unlocksaas/seo generate-llms-txt --config ./site.config.json --out ./public
# → ./public/llms.txt
# → ./public/llms-feed.json

Both files carry Last verified and Next review dates so a retrieval-augmented model that cached your content weeks ago can tell its snapshot is stale.

Next.js App Router adapter

If you're on Next.js 14+:

// app/layout.tsx
import type { Metadata } from "next";
import { buildVerification } from "@unlocksaas/seo/verification";
import { pageAlternates } from "@unlocksaas/seo/next";

export const metadata: Metadata = {
  metadataBase: new URL("https://yoursite.com"),
  title: { default: "Your Site", template: "%s — Your Site" },
  verification: buildVerification(),  // env-driven, empty until you paste codes into Vercel
  alternates: pageAlternates({ canonical: "/" }),
};

// app/page.tsx
import { jsonLdScriptProps } from "@unlocksaas/seo/next";
import { buildOrganization, buildWebSite, buildIds } from "@unlocksaas/seo/jsonld";

const ids = buildIds("https://yoursite.com");

const jsonLd = [
  buildOrganization({ id: ids.organization, name: "Your Co", url: "https://yoursite.com" }),
  buildWebSite({
    id: ids.website,
    name: "Your Co",
    url: "https://yoursite.com",
    publisher: { "@id": ids.organization },
    potentialAction: [{
      type: "SearchAction",
      target: "https://yoursite.com/search?q={search_term_string}",
      queryInput: "search_term_string",
    }],
  }),
];

export default function Page() {
  return (
    <>
      <script {...jsonLdScriptProps(jsonLd)} />
      <h1>...</h1>
    </>
  );
}

This package has zero runtime dependencies — including no React peer dep. The Next.js adapter exposes plain functions (pageAlternates, markdownAlternate, serializeJsonLd, jsonLdScriptProps) that work in any React-shaped framework. The core JSON-LD / llms / honesty modules are framework-free.

Module map

| Entry | What it gives you | |---|---| | @unlocksaas/seo | Re-exports the most-used primitives | | @unlocksaas/seo/jsonld | buildOrganization, buildPerson, buildWebSite, buildArticle, buildFaqPage, buildBreadcrumbList, buildHowTo, buildProduct, buildReview, speakableFromClass, buildIds | | @unlocksaas/seo/llms | renderLlmsTxt, renderLlmsFeed, types | | @unlocksaas/seo/honesty | auditJsonLd, omitEmpty, isIsoDate, formatVerifiedDate, addDaysIso | | @unlocksaas/seo/verification | buildVerification (Google/Bing/Yandex/Pinterest/Facebook/Naver env slots) | | @unlocksaas/seo/freshness | createFreshness, renderActivationLog | | @unlocksaas/seo/review | deriveComparisonRatings | | @unlocksaas/seo/next | pageAlternates, markdownAlternate, serializeJsonLd, jsonLdScriptProps |

CLI reference

unlocksaas-seo validate-claims <url|file>  # audit a deployed page
  --json                                   # machine-readable output
  --strict                                 # treat drift as errors
  --timeout=15000                          # fetch timeout in ms

unlocksaas-seo init [./site.config.json]   # scaffold a SiteDescriptor
unlocksaas-seo generate-llms-txt --config FILE --out DIR
unlocksaas-seo help

Exit codes: 0 clean · 1 violations · 2 invalid args · 3 fetch failed.

Add to your CI:

- run: npx @unlocksaas/seo validate-claims https://${{ secrets.PREVIEW_URL }}/pricing --strict

Who built this

Unlock SaaS — a playbook that turns an already-shipped product into a verified paying customer in 60 days. Built for non-engineer founders who shipped with Lovable, Claude, Replit, v0, or Cursor and now have a flat Stripe line.

The discipline this package enforces is documented at:

• unlocksaas.com/editorial-policy — the Brunson Hard-Rule
• unlocksaas.com/press — press kit, brand facts, fast facts
• unlocksaas.com/llms.txt — this package eats its own dogfood

If you use this package and want to credit it:

<a href="https://unlocksaas.com" rel="external">Powered by @unlocksaas/seo</a>

License

MIT — use freely. Attribution to unlocksaas.com appreciated but not required.

Contributing

Issues and PRs welcome at github.com/kindrat86/unlocksaas — the package lives at packages/seo/ in the Unlock SaaS monorepo. A standalone mirror at github.com/unlocksaas/seo is planned but the monorepo is the canonical source.

The single non-negotiable rule: no fabricated examples in tests or docs. Every code sample in this README runs against the actual published API, end-to-end. If you submit a PR, the example you add must pass npx @unlocksaas/seo validate-claims against itself.