MCP Pirsch Server

A Model Context Protocol (MCP) server for Pirsch Analytics, enabling natural language analytics queries, period comparisons, and trend analysis for your website traffic.

Features

• 🔐 Smart Authentication - OAuth client credentials with automatic token caching and refresh
• 📊 Core Analytics - Comprehensive stats including visitors, page views, bounce rates, and conversion rates
• 📈 Time Series Data - Flexible visitor trends with day/week/month/year granularity
• 🔄 Period Comparisons - Compare metrics across different time periods with calculated deltas
• 🎯 Goals & Events - Read conversion goals, event activity, and event-specific page performance
• 🧭 Session Drilldown - Inspect entry pages, exit pages, session lists, and per-session timelines
• ⚡ Real-time Insights - Active visitor tracking with configurable time windows
• 🎯 Advanced Filtering - Full support for Pirsch query parameters including UTM, referrers, and dimensions
• 🌍 Multi-domain Support - Manage analytics across multiple websites from one interface

Quick Start

Installation Methods

Option 1: Using NPX (No Installation Required)

The simplest way - no need to install anything globally:

# For Claude Desktop
npx @verygoodplugins/mcp-pirsch

# For Claude Code
claude mcp add pirsch "npx @verygoodplugins/mcp-pirsch"

Option 2: Global Installation

Install once, use anywhere:

# Install globally
npm install -g @verygoodplugins/mcp-pirsch

# For Claude Code
claude mcp add pirsch "mcp-pirsch"

Option 3: Local Development

For contributing or customization:

# Clone and install
git clone https://github.com/verygoodplugins/mcp-pirsch.git
cd mcp-pirsch
npm install
npm run build

Configuration

1. Get Pirsch API Credentials

1. Log into your Pirsch Analytics Dashboard
2. Navigate to Settings → API Clients
3. Create a new client with appropriate permissions
4. Copy your Client ID and Client Secret

2. Configure Your Client

macOS: ~/Library/Application Support/Claude/claude_desktop_config.json
Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "pirsch": {
      "command": "npx",
      "args": ["@verygoodplugins/mcp-pirsch"],
      "env": {
        "PIRSCH_CLIENT_ID": "your_client_id",
        "PIRSCH_CLIENT_SECRET": "your_client_secret",
        "PIRSCH_DEFAULT_DOMAIN_ID": "your_domain_id",
        "PIRSCH_TIMEZONE": "America/New_York"
      }
    }
  }
}

Or if installed globally:

{
  "mcpServers": {
    "pirsch": {
      "command": "mcp-pirsch",
      "env": {
        "PIRSCH_CLIENT_ID": "your_client_id",
        "PIRSCH_CLIENT_SECRET": "your_client_secret"
      }
    }
  }
}

claude mcp add pirsch "npx @verygoodplugins/mcp-pirsch" \
  --env PIRSCH_CLIENT_ID=your_client_id \
  --env PIRSCH_CLIENT_SECRET=your_client_secret \
  --env PIRSCH_DEFAULT_DOMAIN_ID=your_domain_id

Add to .mcp.json in your project:

{
  "mcpServers": {
    "pirsch": {
      "command": "node",
      "args": ["./node_modules/@verygoodplugins/mcp-pirsch/dist/index.js"],
      "env": {
        "PIRSCH_CLIENT_ID": "your_client_id",
        "PIRSCH_CLIENT_SECRET": "your_client_secret"
      }
    }
  }
}

3. Environment Variables

Create a .env file for local development:

# Required
PIRSCH_CLIENT_ID=your_client_id
PIRSCH_CLIENT_SECRET=your_client_secret

# Optional
PIRSCH_DEFAULT_DOMAIN_ID=your_domain_id  # Auto-detected if not set
PIRSCH_TIMEZONE=America/New_York         # Default: UTC
PIRSCH_TOKEN_SKEW_MS=60000              # Token refresh buffer (default: 60 seconds)

Available Tools

Discovery & Setup

pirsch_list_domains

List all accessible domains to discover domain IDs.

Parameters:

• search (optional): Filter domains by name

Example:

List all my Pirsch domains

Core Statistics

pirsch_overview

Get cached overview statistics for a domain.

Parameters:

• domain_id (optional): Target domain ID

Returns: Visitors, page views, and member counts

Note: This is the Pirsch cached overview endpoint. Filters do not apply, and it should not be used as a substitute for pirsch_total over a custom date range.

pirsch_total

Get total metrics for a specific period.

Parameters:

• domain_id (optional): Target domain ID
• filter (optional): Filter object with date range, dimensions, etc.

Most analytics tools accept filter fields either inside filter or as top-level arguments. Both forms are supported for MCP client compatibility.

Returns: Total visitors, views, sessions, bounces, bounce rate, conversion rate, and custom metric aggregates

pirsch_visitors

Get visitor time series data.

Parameters:

• domain_id (optional): Target domain ID
• filter (optional): Including scale (day/week/month/year)

Example:

Show me daily visitor trends for the last month

pirsch_pages

Get top pages with performance metrics.

Parameters:

• domain_id (optional): Target domain ID
• filter (optional): Including:
  • sort: Sort field
  • direction: asc/desc
  • search: Search in page paths
  • include_avg_time_on_page: Include time metrics
  • include_title: Include page titles

Tip: Exact path: "/news/" still matches only that URL. For section queries on page-style tools, path-shaped values such as search: "/news/", path: "~/news/", or pattern: "/news/*" are narrowed again inside the MCP so /documentation/news/... does not leak into /news/... results. path_prefix is also available when you want an explicit root-prefix filter. Top-level search, path, and path_prefix arguments are also accepted.

pirsch_entry_pages

Get entry page analytics.

pirsch_exit_pages

Get exit page analytics.

pirsch_referrers

Analyze traffic sources and referrers.

Parameters:

• domain_id (optional): Target domain ID
• filter (optional): Standard filter parameters

pirsch_goals

Get conversion goals together with their observed stats.

Parameters:

• domain_id (optional): Target domain ID
• filter (optional): Standard filter parameters

pirsch_events

Get aggregated event statistics including counts, visitors, conversion rate, and metadata keys.

Parameters:

• domain_id (optional): Target domain ID
• filter (optional): Standard filter parameters

pirsch_event_pages

Get pages on which a specific event fired.

Parameters:

• domain_id (optional): Target domain ID
• filter (required): Standard filter parameters, including event

The event can also be passed as a top-level event argument. If your client uses goal payload field names, event_name is accepted as an alias and normalized to event. The same path-prefix narrowing described for pirsch_pages also applies here.

pirsch_utm

Analyze UTM campaign parameters.

Parameters:

• type (required): source | medium | campaign | content | term
• domain_id (optional): Target domain ID
• filter (optional): Standard filter parameters

Example:

Show me UTM source breakdown for this week

pirsch_growth

Calculate growth rates across metrics.

Parameters:

• domain_id (optional): Target domain ID
• filter (optional): Date range for growth calculation

Real-time Analytics

pirsch_active

Get currently active visitors and pages.

Parameters:

• domain_id (optional): Target domain ID
• start (optional): Seconds to look back (default: 600)

Example:

Show me active visitors in the last 5 minutes

Session Analytics

pirsch_sessions

Get session list data including entry/exit pages, duration, geography, device, and traffic source context.

Parameters:

• domain_id (optional): Target domain ID
• filter (optional): Standard filter parameters

pirsch_session_details

Get the chronological page-view and event timeline for a single session.

Parameters:

• domain_id (optional): Target domain ID
• filter (required): Must include both visitor_id and session_id

Comparative Analytics

pirsch_compare

Compare metrics between two time periods using true period totals from Pirsch totals, plus the matching visitor series for charts.

Parameters:

• domain_id (optional): Target domain ID
• period (optional): today | yesterday | week | lastWeek | month | lastMonth
• compare (optional): previous | year | custom
• from, to (optional): Custom date range (YYYY-MM-DD)
• compare_from, compare_to (optional): Custom comparison range
• scale (optional): day | week | month | year

Example:

Compare this week's traffic to last week

Filter Parameters

Most tools accept a filter object that maps to Pirsch query parameters:

{
  // Date/Time
  "from": "2024-01-01",        // Start date (YYYY-MM-DD)
  "to": "2024-01-31",          // End date (YYYY-MM-DD)
  "from_time": "09:00",        // Start time (HH:MM)
  "to_time": "17:00",          // End time (HH:MM)
  "tz": "America/New_York",    // Timezone
  
  // Dimensions
  "path": "~/news/",           // Exact or operator-based path filter (~ contains, ! not, ^ does-not-contain)
  "entry_path": "/landing",    // Entry page
  "exit_path": "/checkout",    // Exit page
  "pattern": "*.pdf",          // URL pattern
  
  // Traffic Sources
  "referrer": "google.com",    // Referrer domain
  "referrer_name": "Google",   // Referrer name
  "channel": "organic",        // Traffic channel
  
  // UTM Parameters
  "utm_source": "newsletter",
  "utm_medium": "email",
  "utm_campaign": "summer-sale",
  "utm_content": "header-cta",
  "utm_term": "analytics",
  
  // Device/Browser
  "os": "Windows",
  "browser": "Chrome",
  "platform": "desktop",       // desktop | mobile | unknown
  "screen_class": "xxl",
  
  // Location
  "country": "US",
  "city": "New York",
  "language": "en",
  
  // Pagination/Sorting
  "offset": 0,
  "limit": 100,
  "sort": "visitors",
  "direction": "desc",         // asc | desc
  "search": "/news/",          // Path-shaped searches are narrowed to root-prefix matches on page-style tools
  "path_prefix": "/news/",     // Optional explicit MCP-local prefix matcher for page-style tools
  "keyword": "wordpress crm",  // Google Search Console keyword filter
  
  // Advanced
  "event": "signup",
  "event_meta_key": "plan",
  "tag": "premium",
  "visitor_id": "12345...",    // Required together with session_id for pirsch_session_details
  "session_id": "67890",
  "custom_metric_key": "revenue",
  "custom_metric_type": "float"
}

Usage Examples

Basic Analytics Query

Show me the visitor statistics for last week

Page Performance Analysis

What are my top 10 /news/ posts by traffic this month?

Campaign Tracking

Analyze UTM campaign performance for the summer sale

Traffic Sources

Show me referrer breakdown excluding direct traffic

Period Comparison

Compare this month's metrics to the same period last year

Real-time Monitoring

How many people are on my site right now?

Goals and Events

Show me conversion goals and top event-driven pages for the last 90 days

Session Investigation

List recent sessions that entered on /news/ and inspect one session in detail

Development

Building from Source

npm install
npm run build

Development Mode

npm run dev  # Watch mode with auto-reload

Testing

npm test

Troubleshooting

Authentication Issues

Invalid credentials error

• Verify your Client ID and Secret are correct
• Check that your API client has appropriate permissions in Pirsch
• Ensure credentials are properly set in environment variables

Token refresh failures

• The server automatically refreshes tokens 60 seconds before expiry
• Check network connectivity to Pirsch API
• Verify PIRSCH_TOKEN_SKEW_MS is not set too low

Domain Issues

Domain not found

• Run pirsch_list_domains to see available domains
• Verify PIRSCH_DEFAULT_DOMAIN_ID is correct
• Check API client has access to the domain

No data returned

• Verify the date range contains data
• Check timezone settings match your Pirsch configuration
• Ensure proper filtering parameters
• Use pirsch_total for custom date range totals; pirsch_overview is cached and not filterable
• For page-style tools, path-shaped search, ~/path/, and /path/* filters are narrowed to root-prefix matches inside the MCP
• Use path_prefix when you want explicit prefix behavior without relying on Pirsch operators

Performance

Slow responses

• Token caching reduces authentication overhead
• Consider adjusting PIRSCH_TOKEN_SKEW_MS for your use case
• Check network latency to Pirsch API endpoints

Contributing

Contributions are welcome! Please:

1. Fork the repository
2. Create a feature branch
3. Make your changes with tests
4. Submit a pull request

License

MIT - See LICENSE file for details.

Support

• Issues: GitHub Issues
• Documentation: Pirsch API Docs

Credits

Built by Jack Arturo 🧡

• Powered by Pirsch Analytics
• Built with Model Context Protocol SDK
• Part of the Very Good Plugins MCP ecosystem