Awesome Skills for AI Agents

A collection of Agent Skills for coding agents: marketing and growth (CRO, copy, SEO, ads, analytics), application development (backend, frontend, and authoring Agent Skills), and WordPress (blocks, themes, plugins, REST API, performance, Playground, and more). Works with Claude Code, OpenAI Codex, Cursor, Windsurf, and any agent that supports the spec.

Skills in this repo live under skills/<domain>/ — for example skills/development/{backend,developer,frontend}/, skills/marketing/<category>/<skill-name>/, and skills/wordpress/<skill-name>/. See Skill Categories and WordPress skills.

Contributions welcome! Found a way to improve a skill or have a new one to add? Open a PR.

Run into a problem or have a question? Open an issue — we're happy to help.

What are Skills?

Skills are Markdown instruction packs (SKILL.md plus optional references/, scripts/, assets/) that help agents choose the right workflow. Install them into .agents/skills/ (or your tool’s equivalent) so the agent can match your task to a skill’s description and procedures.

Available Skills

The table below lists marketing skills plus skills/development/ (backend, developer, frontend), synced with the Claude marketplace manifest. WordPress skills are maintained under skills/wordpress/ — see skills/wordpress/README.md for names and summaries.

| Skill | Description | |-------|-------------| | ab-test-setup | When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B... | | ad-creative | When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad... | | ai-seo | When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers.... | | analytics-tracking | When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions... | | backend | Comprehensive backend development guide for Node.js/Express/TypeScript microservices. Use when creating routes,... | | churn-prevention | When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or... | | cold-email | Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails,... | | competitor-alternatives | When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when... | | content-strategy | When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also... | | copy-editing | When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this... | | copywriting | When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages,... | | developer | Create and manage Claude Code skills following Anthropic best practices. Use when creating new skills, modifying... | | email-sequence | When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email... | | form-cro | When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms,... | | free-tool-strategy | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or... | | frontend | Frontend development guidelines for React/TypeScript applications. Modern patterns including Suspense, lazy loading,... | | launch-strategy | When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user... | | lead-magnets | When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the... | | marketing-ideas | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the... | | marketing-psychology | When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when... | | onboarding-cro | When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also... | | page-cro | When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing... | | paid-ads | When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X,... | | paywall-upgrade-cro | When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use... | | popup-cro | When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also... | | pricing-strategy | When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions... | | product-marketing-context | When the user wants to create or update their product marketing context document. Also use when the user mentions... | | programmatic-seo | When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions... | | referral-program | When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.... | | revops | When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes.... | | sales-enablement | When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also... | | schema-markup | When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user... | | seo-audit | When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO... | | signup-flow-cro | When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the... | | site-architecture | When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal... | | social-content | When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram,... |

Installation

Installed skills should end up as one folder per skill under .agents/skills/<skill-name>/ (cross-agent convention).

Option 1: Claude Code Plugin

Install via Claude Code's built-in plugin system:

# Add the marketplace
/plugin marketplace add vexaltrix/awesome-skills

# Install all Awesome Skills
/plugin install awesome-skills

Option 2: Install script (recommended for manual installs)

From your project root, run the script inside this repo. Defaults: install all leaf skills from this repo’s skills/ tree into ./.agents/skills/ (current directory as --dest).

git clone https://github.com/vexaltrix/awesome-skills.git   # once
cd /path/to/your-project

# Install everything
/path/to/awesome-skills/scripts/install-skills.sh

# List skill folder names, then install only some
/path/to/awesome-skills/scripts/install-skills.sh --list
/path/to/awesome-skills/scripts/install-skills.sh --skills=page-cro,copywriting,wp-playground

# Preview without copying
/path/to/awesome-skills/scripts/install-skills.sh --dry-run --skills=seo-audit

# Explicit project root and global Claude skills dir
/path/to/awesome-skills/scripts/install-skills.sh --dest=/path/to/project
/path/to/awesome-skills/scripts/install-skills.sh --global   # ~/.claude/skills

Run scripts/install-skills.sh --help for skillpack-style installs (--from=dist, --targets=codex, …).

Option 2b: npm package (awesome-skills CLI)

Package on npm: @vexaltrix/awesome-skills. It ships skills/, scripts/install-skills.sh, and a awesome-skills binary. The CLI delegates to that script, so bash is required (macOS/Linux or Git Bash on Windows).

Global install (recommended)

Install once; then use the short command from any directory.

npm install -g @vexaltrix/awesome-skills

Add npm’s global bin to your PATH if needed (npm bin -g — often already set with Node/npm from nodejs.org or nvm).

From your project root (default: install into ./.agents/skills/):

awesome-skills --list
awesome-skills --skills=page-cro,copywriting,wp-playground
awesome-skills --dry-run --skills=seo-audit
awesome-skills --dest=/path/to/other-project
awesome-skills --global   # ~/.claude/skills (Claude)

--skills: use commas without spaces (page-cro,copywriting) or quote the list (--skills="page-cro, copywriting"). A space after a comma splits the shell line into two words; the installer accepts the extra word as another skill name, so awesome-skills --skills=page-cro, copywriting still works.

Option 3: Git Submodule

Add as a submodule for easy updates:

git submodule add https://github.com/vexaltrix/awesome-skills.git .agents/awesome-skills

Then use scripts/install-skills.sh with --from=/path/to/submodule/skills or reference skills from .agents/awesome-skills/skills/ in your agent config.

Option 4: Fork and Customize

1. Fork this repository
2. Customize skills for your specific needs
3. Clone your fork into your projects

Option 5: SkillKit (multi-agent)

Use SkillKit to install skills across multiple AI agents (Claude Code, Cursor, Copilot, etc.):

# Install all skills
npx skillkit install vexaltrix/awesome-skills

# Install specific skills
npx skillkit install vexaltrix/awesome-skills --skill page-cro copywriting

# List available skills
npx skillkit install vexaltrix/awesome-skills --list

Usage

Once installed, just ask your agent to help with marketing tasks:

"Help me optimize this landing page for conversions"
→ Uses page-cro skill

"Write homepage copy for my SaaS"
→ Uses copywriting skill

"Set up GA4 tracking for signups"
→ Uses analytics-tracking skill

"Create a 5-email welcome sequence"
→ Uses email-sequence skill

You can also invoke skills directly:

/page-cro
/email-sequence
/seo-audit

Skill Categories (marketing)

Marketing skills live under skills/marketing/<category>/<skill-name>/. The category folder groups related skills (see table below). Foundation: product-marketing-context is under strategy-monetization/ — other skills assume it is read first when building marketing context.

Conversion Optimization

• Folder: skills/marketing/conversion-optimization/
• page-cro - Any marketing page
• signup-flow-cro - Registration flows
• onboarding-cro - Post-signup activation
• form-cro - Lead capture forms
• popup-cro - Modals and overlays
• paywall-upgrade-cro - In-app upgrade moments

Content & Copy

• Folder: skills/marketing/content-copy/
• copywriting - Marketing page copy
• copy-editing - Edit and polish existing copy
• cold-email - B2B cold outreach emails and sequences
• email-sequence - Automated email flows
• social-content - Social media content
• content-strategy - Content planning and topic strategy
• lead-magnets - Lead magnets for capture and conversion

SEO & Discovery

• Folder: skills/marketing/seo-discovery/
• seo-audit - Technical and on-page SEO
• ai-seo - AI search optimization (AEO, GEO, LLMO)
• programmatic-seo - Scaled page generation
• site-architecture - Page hierarchy, navigation, URL structure
• competitor-alternatives - Comparison and alternative pages
• schema-markup - Structured data

Paid & Distribution

• Folder: skills/marketing/paid-distribution/
• paid-ads - Google, Meta, LinkedIn ad campaigns
• ad-creative - Bulk ad creative generation and iteration
• social-content - Social media scheduling and strategy

Measurement & Testing

• Folder: skills/marketing/measurement-testing/
• analytics-tracking - Event tracking setup
• ab-test-setup - Experiment design

Retention

• Folder: skills/marketing/retention/
• churn-prevention - Cancel flows, save offers, dunning, payment recovery

Growth Engineering

• Folder: skills/marketing/growth-engineering/
• free-tool-strategy - Marketing tools and calculators
• referral-program - Referral and affiliate programs

Strategy & Monetization

• Folder: skills/marketing/strategy-monetization/
• product-marketing-context - Product, audience, and positioning context (read first)
• marketing-ideas - 140 SaaS marketing ideas
• marketing-psychology - Mental models and psychology
• launch-strategy - Product launches and announcements
• pricing-strategy - Pricing, packaging, and monetization

Sales & RevOps

• Folder: skills/marketing/sales-revops/
• revops - Lead lifecycle, scoring, routing, pipeline management
• sales-enablement - Sales decks, one-pagers, objection docs, demo scripts

WordPress skills

Flat layout under skills/wordpress/ (each skill is a single directory with SKILL.md). Summaries and naming: skills/wordpress/README.md. Install with the same install script as marketing skills (--list includes WordPress skills; a full install copies them into .agents/skills/).

Validate skills locally

From the repo root:

./scripts/validate-skills-spec.sh   # frontmatter, name/dir match, description length (no extra deps)
./scripts/validate-skills-ref.sh    # official skills-ref CLI (Python venv under /tmp on first run)

Contributing

Found a way to improve a skill? Have a new skill to suggest? PRs and issues welcome!

See CONTRIBUTING.md for guidelines on adding or improving skills.

License

MIT - Use these however you want.