Product Operating Playbook

Our Ethos
A great product doesn’t just work, it helps someone move forward, with less friction, more clarity, and deeper trust. Our craft is not just engineering; it’s enabling progress.

Our Practice
We build for people who are trying to make progress, not for ourselves. We use Personas to stay human, and JTBD to stay purposeful.

Content
A lite-weight product operating model that explains how product decisions are made using personas and Jobs-to-Be-Done so engineering always knows the why behind the work.

What You’ll Find Here:

product-operating-model-howto.md - Instructional content on our product operating model and this repository \docs\productspeak - Series of product operating model related educational and awareness sessions \docs\personas - Example product personas (and template to follow) \docs\jobs-to-be-done - Example Jobs-To-Be-Done artifacts (and templates to follow) \docs\discovery - Example Discovery Cycle artifacts (and templates to follow) \docs\issues - Example Discovery and Feature Issues .github\ISSUE_TEMPLATE - Discovery and Feature Custom Form Templates