A complete AI ads team at your fingertips. Meta strategists, Google Ads specialists, creative-fatigue analysts, GA4 attribution experts, Shopify ops leads — each a specialized agent with battle-tested processes, not a generic chatbot.

AI Ads OS is the AI ads agent for Claude Code & Codex CLI — it plugs your terminal into your ad accounts and turns it into a senior performance marketer across Google Ads, Meta, TikTok, LinkedIn, Bing, GA4, Shopify, Klaviyo & Search Console. Built by GoMarble, the team that runs paid media for some of the fastest-growing DTC brands.

• 🔌 Live ad-platform data via the GoMarble MCP server — OAuth, one-click sign-in
• 🧠 36 expert-authored skills — Google Ads, Meta (Facebook/Instagram), GA4, Shopify, Search Console, Klaviyo, TikTok, LinkedIn, Bing Ads, document generation
• ⚡ 8 morning-workflow slash commands — daily audits and decision matrices for Meta + Google
• 🛡️ Built-in guardrails — no synthetic data, no fabricated keywords, proper attribution discipline

Install

Claude Code

In a Claude Code session, paste these three commands:

/plugin marketplace add https://github.com/gomarble-ai/ai-ads-os.git
/plugin install ai-ads-os@ai-ads-os
/reload-plugins

Using the full HTTPS URL (not the owner/repo shorthand) avoids SSH-key errors on machines where git is configured to rewrite GitHub HTTPS URLs to SSH.

Then connect the MCP server:

/mcp

Pick gomarble, click Authenticate — the browser opens, you sign in to GoMarble, you're done.

Codex CLI

codex plugin marketplace add https://github.com/gomarble-ai/ai-ads-os.git

Start Codex, open the Plugins panel, find AI Ads OS, and install. Then:

codex mcp login gomarble

Same OAuth flow, one-time.

One-command install for both (via npm)

npx ai-ads-os

This wraps the official commands above and works on macOS / Linux / Windows.

What you can ask the agent

The skills auto-invoke based on what you ask — you don't have to remember anything. Some examples:

| Ask | What happens | |---|---| | "Audit my Meta account act_12345 for the last 30 days." | Loads performance + creative + depth-of-analysis skills, pulls 30d data, runs Pareto analysis, flags fatiguing creatives, surfaces ROAS outliers, produces a report. | | "How did my Google Ads Search campaigns do this week?" | Loads search-analysis skill, classifies queries Q1–Q5, diagnoses CPC inflation or rank pressure, returns a decision matrix. | | "Create a Meta ad set for this creative targeting US iOS users." | Loads create/master + adset skills, verifies parent campaign, detects pixel, builds the propose payload, asks you to confirm before posting. | | "Pull a 7d Shopify sales report and compare to GA4 conversions." | Loads Shopify order-discipline + GA4 source-of-truth skills, queries both, reconciles the difference. | | "Generate a PPTX summarizing all my paid-media performance." | Loads pptx skill + the relevant analytics skills, produces a deck. |

Slash commands (Claude Code only)

8 read-only morning-workflow commands. Each produces analysis + recommendations — never executes mutations. Mutations happen separately via Agent Mode if the user explicitly opts in.

Meta (4)

| Command | What it does | |---|---| | /ai-ads-os:meta-daily-optimization <acct> | Morning briefing: 1D vs 3D vs 7D, change-log gate, root-cause action recommendations (pause / cut / reallocate / scale candidates) | | /ai-ads-os:meta-ads-audit <acct> | 30-day comprehensive audit — pixel/CAPI, fatigue, audience split, ROAS outliers, budget allocation | | /ai-ads-os:meta-creative-fatigue-detection <acct> | Per-ad scoring (Healthy / Early Warning / Fatigued / Dead) with refresh recommendations | | /ai-ads-os:meta-creative-strategy <acct> | Winners + losers, pattern extraction, test plan, scaling plan, 12-creative production spec |

Google (4)

| Command | What it does | |---|---| | /ai-ads-os:google-search-audit <acct> | Daily Search briefing: brand-vs-non-brand segmentation, CUT / FIX / SCALE recommendations | | /ai-ads-os:google-pmax-pulse <acct> | 3d-vs-3d PMax anomaly check — Critical / Alert / Monitor classification, disciplined against overcorrection | | /ai-ads-os:google-search-term-audit <acct> | Forensic waste audit using 80/80 Pareto + campaign-relative triggers; suggested negative keywords and root negatives | | /ai-ads-os:google-impression-share <acct> | Lost-IS analysis → scaling opportunities (Budget) vs bid/quality work (Rank), gated on profitability |

In Codex, just describe the task in natural language — the skills' description fields handle routing.

Skills shipped (36)

• Foundations — google-ads-tool-fundamentals, google-ads-guardrails
• Analysis — google-ads-search-analysis, google-ads-shopping, google-ads-pmax-evaluation, google-ads-pmax-scaling, google-ads-keywordplanner, google-ads-depth-of-analysis
• Execution — google-ads-search-execution
• Creation (master + 7 sub-skills) — google-ads-create-master-skill, google-ads-create-campaign, google-ads-create-ad-group, google-ads-create-ad, google-ads-create-asset, google-ads-create-experiment, google-ads-create-negative-keyword-list, google-ads-create-bid-modifiers

• Foundations — meta-tool-fundamentals, meta-guardrails
• Analysis — meta-performance-analysis, meta-creative-analysis, meta-depth-of-analysis
• Operations — meta-agent-operations
• Creation (master + 3 sub-skills) — meta-create-master-skill, meta-create-campaign, meta-create-adset, meta-create-ad-with-creative

• ga4-source-of-truth — conversions ≠ transactions, channel-subset-sum trap, attribution discipline
• shopify-order-discipline — no financial_status filter, gross-vs-net, refunds, multi-currency
• search-console-master-skill — organic search analysis + opportunity scoring
• creative-research — competitor research, evergreen + breakout winners, pattern analysis

• documents-docx-skill, documents-pptx-skill, documents-pdf-skill, documents-xlsx-skill — generate professional reports
• python-sandbox-skill — foundation for all document generation

How it works

You ask:  "Audit my Meta account"
    ↓
Claude / Codex auto-invokes the right skills by description
    ↓
Skill instructs the agent to call GoMarble MCP tools (meta_get_account_insights, etc.)
    ↓
GoMarble MCP → live Meta Ads API call (with your OAuth token)
    ↓
Agent applies the methodology + guardrails to interpret the data
    ↓
You get the answer

The plugin ships only the methodology. All live data comes from the GoMarble MCP server you authorized with /mcp (Claude) or codex mcp login gomarble.

Updating

# Claude Code
/plugin marketplace update ai-ads-os

# Codex CLI
codex plugin marketplace update ai-ads-os

The SessionStart hook also surfaces an "update available" prompt automatically the first time you start a session on an outdated version.

Repo layout

ai-ads-os/
├── .claude-plugin/
│   ├── plugin.json              # Claude Code manifest
│   └── marketplace.json         # marketplace declaration
├── .codex-plugin/
│   └── plugin.json              # Codex manifest with rich install metadata
├── .mcp.json                    # remote MCP wiring (Streamable HTTP + OAuth)
├── commands/                    # 8 slash commands (Claude reads; Codex ignores)
├── hooks/
│   ├── hooks.json               # registers SessionStart hook
│   └── session-start.mjs        # MCP probe + version check + today's-date injection
├── skills/                      # 36 SKILL.md folders — both hosts read from here
└── README.md

Why one folder works for both hosts

Each host looks for its manifest in a dedicated subfolder; everything else is shared.

| Host | Manifest | Reads | Ignores | |---|---|---|---| | Claude Code | .claude-plugin/plugin.json | skills/, commands/, .mcp.json (mcpServers key) | .codex-plugin/ | | Codex | .codex-plugin/plugin.json | skills/, .mcp.json (mcp_servers key) | .claude-plugin/plugin.json, commands/ |

.mcp.json ships both wrapper keys with identical content so each host finds its preferred form.

Support

• Docs & examples: https://gomarble.ai
• Issues & feature requests: https://github.com/gomarble-ai/ai-ads-os/issues
• Account / billing: https://apps.gomarble.ai