Arca Marketing Skills

A brand-driven short-form marketing kit: seven agent skills (a "start here" guide + six workers) that share one editable brand profile and asset set. Built for any agent that uses the SKILL.md format — Claude Code, Cursor, Codex — and usable from ChatGPT too. Use any skill on its own, or chain them.

Install — no coding needed

The simplest path (great for non-technical users): just ask your AI agent to fetch the files. See INSTALL.md for a copy-paste prompt — paste it to ChatGPT / Claude / Cursor and it downloads the skills into the right folder for you.

The skills are plain files in this public repo, so any file-capable agent can install them — no npx, no terminal.

Other ways to install

• Skills CLI: npx skills add briarbearrr/arca-marketing
• In-chat: install the /learn command, then /learn @briarbearrr/arca-marketing
• npm (Claude Code): npx arca-marketing-video (copies the skills into .claude/skills/; add --global for ~/.claude/skills/)
• Manual: copy the contents of skills/ into your project's skills folder — ./.claude/skills/ (or ./.cursor/skills/, ./.agents/skills/) in the current project directory, so each skill folder sits exactly one level deep, and keep _arca-marketing-assets/ beside them.

Install project-scoped, not global. Put the skills in the project's ./.claude/skills/ (current working directory), not the global ~/.claude/skills/ in your home folder — each project keeps its own brand profile, and the skills' shared-asset paths are resolved per project. (The npx installer is project-scoped by default; --global is opt-in.)

Skills must be exactly one level deep — .claude/skills/<name>/SKILL.md. Don't nest them inside an extra folder, or the agent won't discover them. If your skills folder didn't exist before, restart your agent once so it starts watching it.

The skills

| Skill | Use when you want to… | | --- | --- | | arca-marketing | Start here — orients you and routes to the right skill | | brand-builder | Run a guided Q&A to create/rewrite your brand.md (retargets the kit to your brand) | | design-guide | Generate a one-page brand identity board from your brand.md | | carousel-generator | Make a 3–5 slide Instagram/LinkedIn carousel (4:5) | | storyboard-prompt | Pressure-test a video idea → a full production board + text breakdown | | video-prompt | Turn a production board into a vertical AI video (drives the Wyren MCP) | | shorts-editor | Cut / caption / add graphics to existing footage → a high-retention short |

After installing, say "use arca-marketing" (or just describe what you want).

Making videos? Two extra pieces (your agent can set both up — see INSTALL.md → Part B): npx wyren-mcp (project-scoped) installs the Wyren MCP and the wyren agent skill into the project — both power the AI image/video generation in storyboard-prompt + video-prompt; HyperFrames (+ ffmpeg, Chrome, faster-whisper) is needed only by shorts-editor. The planning/text skills need neither.

Shared brand profile + assets

All skills read brand specifics from one place, so the kit is reusable for any brand:

• _arca-marketing-assets/brand.md — the brand profile (run brand-builder to generate your own)
• _arca-marketing-assets/assets/ — logo.png, characters.png, design-guide.png, final-cta.png

This _arca-marketing-assets/ folder has no SKILL.md, so it's ignored as a skill; the skills reference it via ../_arca-marketing-assets/…. Keep it beside the skill folders when installing. To retarget to another brand: run brand-builder (rewrites brand.md), swap in your logo.png, and run design-guide to regenerate the board.

Natural chain

arca-marketing                                     (start here)
brand-builder  →  design-guide                     (one-time brand setup)
storyboard-prompt  →  video-prompt  →  shorts-editor   (original video; shared project folder)
carousel-generator                                 (independent image posts)

Publishing this to skills.sh (maintainers)

skills.sh indexes public GitHub repos that contain valid SKILL.md files. To list this kit:

1. Push this repo public to GitHub.
2. (Optional) Submit the repo URL at agentskill.sh/submit to index it.
3. Share the install command npx skills add briarbearrr/arca-marketing — it also auto-indexes as people install it.

License

MIT