Brand Strategy Canvas — Claude Code Plugin

An interactive brand strategy coach for early-stage startup founders, built as a Claude Code plugin. Based on the book The Brand Strategy Canvas by Patrick Woods (Apress).

What It Does

This plugin guides founders through the 9-box Brand Strategy Canvas — a structured framework for building brand strategy before jumping to logos, taglines, and websites.

A single /canvas command routes intelligently based on your current state: starting fresh, picking up where you left off, or reviewing a completed canvas. All work is saved to a brand-canvas.md file in your project directory.

Installation

claude plugin install brand-canvas

Or directly from GitHub:

claude plugin install github:patrickjwoods/brand-canvas-plugin

Usage

Start or continue your canvas

/canvas

Auto-detects your current state and routes to the right section.

Jump to a specific section

/canvas opportunity   # Market Opportunity (boxes A, B, C)
/canvas benefits      # Rational & Emotional Benefits
/canvas position      # Positioning Statement & Brand Essence
/canvas voice         # Values, Personality, Key Messages

Start a new version

/canvas new

Archives your current canvas with a version stamp and starts fresh.

The 9-Box Framework

The canvas moves through four sections in order:

| Section | Boxes | Description | |---|---|---| | Market Opportunity | A, B, C | Who you're for, who you're against, what you do | | Benefits | Rational, Emotional | What customers get — functionally and emotionally | | Positioning | Statement + Essence | The single sentence that crystallizes your brand | | Voice & Expression | Values, Personality, Key Messages | How you show up and what you consistently say |

Each section is coached interactively — the plugin asks questions, waits for your answers, and helps you synthesize before writing anything to the canvas.

Output

Work is saved incrementally to brand-canvas.md in your current directory. You can open, edit, and share this file directly.

When to Use This

The framework is designed for founders at or approaching product-market fit. Pre-PMF, the plugin will flag this and recommend a lighter-weight path.

About the Book

The Brand Strategy Canvas by Patrick Woods teaches early-stage founders how to do strategic brand thinking before execution. Available from Apress.