Brand Visibility MCP Server

An official Model Context Protocol (MCP) server to analyze brand visibility, sentiment, and competitor analysis on the web, powered by the Icypluto platform.

This MCP server acts as a secure, zero-config proxy client that delegates scraping, search grounding, and AI analysis to the Icypluto backend server. It deducts credits (Icy Coins) from your account balance per tool execution.

Features & Tools

This server provides the following tools to your AI agent (Claude Desktop, Claude Code, Cursor, etc.):

1. analyze_brand_visibility: Compiles a comprehensive 11-section dashboard metrics payload detailing AI search citations, traffic share, and SOV. (Costs 50 coins)
2. compare_competitors: Audits your brand against target competitors for differentiation and market presence. (Costs 50 coins)
3. analyze_sentiment: Scrapes web mentions and categorizes public sentiment (Positive, Neutral, Negative). (Costs 50 coins)
4. extract_brand_entities: Crawls your homepage to extract brand names, variants, taglines, and target profiles. (Costs 50 coins)
5. generate_brand_report: Compiles a full consolidated markdown audit report combining all of the above tools. (Costs 50 coins)

Quick Start Guide

Step 1: Authenticate with Icypluto

Before connecting the MCP server to your AI agent, you must log in once using your Icypluto web account credentials:

npx brand-visibility-mcp login

You will be prompted to enter your Icypluto email and password. Upon successful verification, your authentication token will be saved securely at ~/.icypluto/config.json.

Client Integration

1. Claude Desktop Setup

Add the server configuration to your claude_desktop_config.json (located at %APPDATA%\Claude\claude_desktop_config.json on Windows or ~/Library/Application Support/Claude/claude_desktop_config.json on macOS):

{
  "mcpServers": {
    "brand-visibility": {
      "command": "npx",
      "args": [
        "-y",
        "brand-visibility-mcp"
      ]
    }
  }
}

2. Cursor Setup

1. Go to Settings > Features > MCP.
2. Click + Add New MCP Server.
3. Fill in the fields:
   • Name: brand-visibility
   • Type: command
   • Command: npx -y brand-visibility-mcp

3. Claude Code CLI Setup

Add it directly using the Claude CLI command:

claude mcp add brand-visibility -- npx brand-visibility-mcp

Example Prompts to Try

Once connected, you can ask your AI assistant:

• "Analyze the brand visibility of Groww. Website is https://groww.in, competitors are Zerodha and Upstox, and market is mutual fund investment platform in India."
• "Generate a brand report for Zerodha using the brand-visibility MCP server."
• "Check public sentiment for Upstox using the brand-visibility MCP server."

Licensing & Security

All scraping, LLM search groundings, and API key management are handled backend-side. This client package is a thin wrapper that contains no hardcoded secrets or sensitive keys.

For support or account queries, visit Icypluto Support.