buyability

Measure whether your website can answer the questions your buyers are asking — straight from your terminal.

npx buyability storylane.com

Kicks off a scan, streams the live analysis (crawling, profiling, generating buyer questions, answering each one), then prints a full report with your Buyability Score, gaps, and copy-able fix prompts.

Usage

npx buyability <domain> [options]

Arguments

| Argument | Description | |---|---| | domain | Company domain to scan (e.g. acme.com) |

Options

| Flag | Description | |---|---| | --json | Output raw report JSON (for scripting / CI) | | --api-url <url> | Override API base URL | | --no-cache | Force a fresh scan even if a recent one is cached | | --help, -h | Show help | | --version, -v | Print version |

Environment variables

| Variable | Description | |---|---| | BUYABILITY_API_URL | Override API base URL | | NO_COLOR | Disable color output |

Examples

# Scan a domain
npx buyability acme.com

# Get raw JSON for scripting
npx buyability acme.com --json > report.json

# Test against a local instance
npx buyability acme.com --api-url http://localhost:3000

What it measures

The Buyability Index (0–100) measures whether your website can answer the questions your buyers actually ask — pricing, integrations, security, ROI, implementation, and more. Each question is scored on:

• Answerability — does the site provide a concrete, substantive answer?
• Navigation — how many clicks from the homepage does it take to find it?

The gap between your score and 100 is the revenue being left on the table.

No API key required

The analysis runs on a hosted service. The CLI drives it remotely — no pipeline runs locally.

License

MIT