Compounding Marketing

Make each unit of marketing work easier than the last.

A Claude Code + ChatGPT plugin with 61 skills for world-class SaaS marketing. From positioning to launch, from copy to CRO — everything you need to build marketing that compounds.

v1.4 — Added content performance scoring, competitor content monitoring, marketing automation skills, plus social media and email campaign workflow commands.

Philosophy

Traditional marketing accumulates chaos. Every campaign adds complexity. Knowledge gets scattered, copy becomes inconsistent, positioning drifts. You start every project from scratch.

Compounding marketing inverts this:

• 80% research and planning, 20% execution
• Research your market deeply before writing a single line of copy
• Build reusable positioning and messaging foundations
• Document learnings so they compound across projects
• Keep quality high so future work builds on solid ground

Each project should make the next project easier.

What's Inside

61 marketing skills across 10 categories:

| Category | Skills | What You Get | |----------|--------|--------------| | Foundation | 5 | Product-market context, positioning, messaging, value props, brand voice | | Research | 7 | ICP development, customer research, customer interviews, competitive analysis, competitor content monitoring, market sizing, psychology | | Content & Copy | 8 | Copywriting, editing, strategy, case studies, social, social media strategy, video, lead magnets | | SEO & Discovery | 6 | SEO audit, AI search optimization, programmatic SEO, site architecture, schema, comparison pages | | CRO | 7 | Landing page optimization, signup flows, onboarding, forms, popups, paywalls, pricing | | Outreach & Email | 6 | ABM strategy, cold email, automated sequences, email deliverability, marketing automation, testimonial collection | | Paid Acquisition | 3 | Paid ads strategy, LinkedIn ads, ad creative | | Measurement | 4 | Analytics tracking, A/B test design, attribution modeling, content performance scoring | | GTM & Launch | 5 | Launch planning, GTM strategy, channel strategy, Product Hunt launch, press/PR | | Growth & Retention | 6 | Referral programs, free tools, churn prevention, partnerships, community, newsletter growth | | Sales & RevOps | 3 | Sales enablement, revenue operations, webinar strategy | | Meta | 1 | 140+ SaaS marketing ideas |

11 workflow commands for complex marketing work:

Project Workflows:

• /cm:research — Deep market + customer research workflow
• /cm:position — Full positioning workshop (Dunford framework)
• /cm:copy — End-to-end copywriting with CRO review
• /cm:launch — Launch planning and execution
• /cm:compound — Document learnings for future projects
• /cm:social — Social media campaign planning (platforms, calendar, engagement tactics) (v1.4)
• /cm:email — Email campaign setup end-to-end (segmentation, copy, send time optimization) (v1.4)

Periodic Workflows (v1.2):

• /cm:daily — Daily marketing review (10 min)
• /cm:standup — Marketing standup (5 min)
• /cm:weekly — Weekly review + planning (30-45 min)
• /cm:eod — End-of-day wrap (5-10 min)

Quick Start

Option 1: npx Setup (Recommended)

npx compounding-marketing

This interactive wizard will:

• Configure your AI tool (Claude Code, Cursor, ChatGPT)
• Set up MCP integrations (Perplexity, Exa)
• Enable optional integrations (Linear, GA, etc.)
• Create .cm-config.json with your settings

Option 2: Manual Setup

1. Clone the repo:

git clone https://github.com/classicchins/compounding-marketing.git
# Or add as git submodule

2. For Claude Code: Plugin auto-loads from CLAUDE.md

3. For ChatGPT: Upload AGENTS.md to your Custom GPT

4. For Cursor: Add skills directory to your project

Getting Started

# Start with foundation
Run the cm-context skill to create our product-marketing context document.

# Use workflows for big projects  
Run /cm:position to develop our positioning, messaging, and value props.

# Use individual skills for specific tasks
Use the copywriting skill to write copy for our new landing page.

MCP Integrations (v1.1)

Supercharge research skills with pre-configured MCP servers:

Perplexity

AI-powered web research with real-time search:

• perplexity_search — Get ranked sources
• perplexity_ask — Quick Q&A with web search
• perplexity_reason — Complex analysis and comparisons
• perplexity_research — Deep comprehensive research

Exa

Neural search and company intelligence:

• company_research_exa — Deep company profiles
• people_search_exa — Find executives and professionals
• web_search_exa — Semantic content discovery
• deep_researcher_start/check — Async AI research agent

Setup: See mcp/README.md for configuration.

Optional Integrations (v1.1)

Connect to your existing tools:

| Category | Integrations | |----------|--------------| | Task Tracking | Linear, Trello, Asana, ClickUp | | Analytics | Google Analytics 4, Search Console, Mixpanel, Meta Ads |

Skills can push tasks and pull data from these integrations when configured.

Setup: See integrations/README.md for guides.

Core Workflow

Research → Position → Message → Execute → Compound

1. Foundation (Start Here)

Every marketing project starts with context:

Run cm-context

This creates .agents/product-marketing-context.md — the single source of truth for your product, audience, positioning, and brand voice.

Already have context? The skill will read it and ask only for updates.

2. Position Before Tactics

Bad marketing starts with tactics ("Let's write a landing page!").

Good marketing starts with positioning:

Run /cm:position

This executes:

• positioning — April Dunford's positioning framework
• messaging-framework — Convert positioning to messaging pillars
• value-proposition — Design value props per customer segment

Output: A complete positioning package you can use across all channels.

3. Execute with Confidence

Once positioning is clear, execution is faster:

Run /cm:copy for homepage

or

Use the case-study skill to write a customer success story

Every skill references your positioning and messaging, so outputs are consistent and on-brand.

4. Compound Your Learnings

After completing work:

Run /cm:compound

This captures what you learned (what worked, what didn't, what surprised you) and saves it to .agents/learnings/[category].md.

Next project? You'll have those insights ready.

Workflow Commands — Examples

Workflow commands combine multiple skills for common marketing rhythms. Here's what each one looks like in practice.

/cm:daily — Daily Marketing Review (10 min)

Input:

/cm:daily

What it asks:

• What campaigns/content are active?
• What metrics moved yesterday?
• Any wins or red flags?
• What's your ONE marketing priority today?

Output:

# Daily Marketing Review — Mar 14, 2026

## What's Live
- **Campaigns:** LinkedIn retargeting (Week 2), Google Search
- **Content:** Blog post on pricing published yesterday
- **Sequences:** Trial nurture sequence (423 active)

## Performance Snapshot
- **Traffic:** 2,847 (+12% vs last week)
- **Signups:** 34 (+6)
- **Trial→Paid:** 18% (stable)

## Wins
- Pricing blog ranking #4 for "SaaS pricing strategy"

## Flags
- LinkedIn CPC up 23% — may need creative refresh

## Today's Focus
1. **Priority:** Write Q1 case study with Acme Corp
2. **Quick wins:** Schedule 3 social posts, reply to PR inquiry

/cm:standup — Marketing Standup (5 min)

Input:

/cm:standup

What it asks:

• What shipped yesterday?
• What are you working on today?
• Any blockers?

Output:

# Marketing Standup — Mar 14, 2026

## Yesterday
- ✅ Published pricing blog post
- ✅ Set up LinkedIn retargeting campaign
- 🔄 Continued homepage copy revision (80% done)

## Today
- 🎯 Finish homepage copy — ready for design by 3pm
- 📝 Draft cold email sequence for enterprise — first 2 emails
- 💡 Review competitor's new landing page

## Blockers
- ⚠️ Waiting on customer quote approval from Sarah (Acme)
- ⚠️ Need product screenshots for homepage (asked design yesterday)

/cm:eod — End of Day Wrap (5-10 min)

Input:

/cm:eod

What it asks:

• What shipped today?
• What's in progress?
• What's blocked?
• What's your first task tomorrow?

Output:

# EOD Marketing Wrap — Mar 14, 2026

## Shipped ✅
- Homepage copy v2 — sent to design
- Cold email sequence (2/5 emails drafted)
- Competitor analysis on Rival Inc's new page

## In Progress 🔄
- Case study with Acme — Next: Schedule interview — ETA: Monday
- Email sequence — Next: Write emails 3-5 — ETA: Tomorrow

## Blocked ⚠️
- Customer quote — Waiting on: Sarah @ Acme (followed up via email)

## Tomorrow's Start
- **First task:** Finish remaining 3 cold emails
- **Prep done:** Outline saved in drafts folder

## Notes
- Competitor using "results in 30 days" angle — test this?
- PR inquiry from TechCrunch — hand off to founder

/cm:weekly — Weekly Review (30-45 min)

Input:

/cm:weekly

What it asks:

• What content/campaigns shipped this week?
• How did key metrics move?
• What patterns emerged?
• What's the plan for next week?

Output:

# Weekly Marketing Review — Week of Mar 10, 2026

## This Week's Activity
- **Content published:** 2 blog posts, 8 social posts
- **Campaigns active:** LinkedIn retargeting, Google Search
- **Experiments run:** Homepage headline A/B test
- **Shipped vs. planned:** 5/6 tasks completed

## Metrics Summary
| Metric | This Week | Last Week | Change |
|--------|-----------|-----------|--------|
| Traffic | 14,280 | 12,650 | +13% |
| Signups | 156 | 142 | +10% |
| Trial→Paid | 18.2% | 17.8% | +0.4% |

## Wins 🏆
1. Pricing blog → #4 ranking in 3 days (outcome-focused headline worked)
2. Homepage test: Variant B +23% clicks (social proof above fold)

## Losses 📉
1. LinkedIn CPC up 23% — creative fatigue
2. Case study delayed (waiting on customer)

## Patterns Identified
- **What resonated:** Outcome-focused headlines > feature-focused
- **Best channel:** Organic search driving 62% of signups
- **Audience insight:** "Time to value" messaging resonates with enterprise

## Next Week's Plan

### Top 3 Priorities
1. Launch new LinkedIn creatives — expected: CPC back to baseline
2. Finish enterprise cold email sequence — expected: 10 qualified replies
3. Publish Acme case study — expected: sales enablement asset

### Experiments
- Testing: Social proof placement on pricing page
- Success criteria: +15% pricing page → signup

## Learnings to Compound
- "Outcome-focused headlines outperform feature-focused" → saved to `learnings/copywriting.md`

/cm:compound — Document Learnings (10-15 min)

Input:

/cm:compound

Just finished the homepage redesign project.

What it asks:

• What worked well?
• What didn't work?
• What surprised you?
• What would you do differently?

Output:

# Learnings Captured

## Project: Homepage Redesign (Mar 2026)

### What Worked
- Putting social proof above the fold increased clicks 23%
- "See results in X days" framing outperformed "Get started" CTA
- Customer logos → testimonials → case study (trust ladder)

### What Didn't Work
- Feature comparison table below the fold — low engagement
- Video hero slowed page load, hurt mobile conversions

### Surprising
- Enterprise visitors spent 3x longer on pricing page than SMB
- "Free trial" converted better than "Start free" (unexpected)

### Next Time
- Always A/B test hero section — highest impact
- Check mobile load time BEFORE launch
- Social proof above fold is non-negotiable

---

✅ Saved to `.agents/learnings/cro.md`
✅ Saved to `.agents/learnings/copywriting.md`

Skill Deep Dive

Foundation Skills (Start Here)

| Skill | Purpose | Output | |-------|---------|--------| | cm-context | Create product-market context document | .agents/product-marketing-context.md | | positioning | Define market position (Dunford framework) | Positioning canvas | | messaging-framework | Convert positioning to messaging pillars | Messaging framework with proof points | | value-proposition | Design value props per segment | Value proposition canvas (Strategyzer) | | brand-voice | Document brand voice and guidelines | Brand voice guide |

Research Skills

| Skill | Purpose | Output | |-------|---------|--------| | icp-research | Develop Ideal Customer Profile | ICP document with qualification criteria | | customer-research | Synthesize interviews into JTBD insights | Customer research synthesis | | customer-interview | Plan and run structured customer interviews | Interview guide + synthesis framework | | competitive-analysis | Map competitive landscape | Competitive analysis with white space | | competitor-content-monitoring | Track competitor content and identify gaps | Monitoring stack setup, gap analysis, competitive intelligence reports | | market-sizing | Calculate TAM/SAM/SOM | Market sizing analysis | | marketing-psychology | Apply psychological principles | Psychology-informed recommendations |

Content & Copy Skills

| Skill | Purpose | Output | |-------|---------|--------| | copywriting | Write conversion-focused copy | Page copy with multiple headline options | | copy-editing | Improve existing copy | Edited copy with rationale | | content-strategy | Plan content calendar | Content plan mapped to customer journey | | case-study | Write customer success stories | Case study (Before → Decision → After) | | social-content | Create social media content | Platform-specific posts (Twitter, LinkedIn) | | social-media-strategy | Plan social media presence across platforms | Channel strategy, content calendars, posting cadence, growth tactics | | video-marketing | Plan video content | Video script + distribution plan | | lead-magnets | Design lead magnets | Ebook/template/calculator spec |

SEO & Discovery Skills

| Skill | Purpose | Output | |-------|---------|--------| | seo-audit | Audit technical + on-page SEO | Prioritized SEO fixes | | ai-seo | Optimize for AI search (ChatGPT, Perplexity) | AI-optimized content structure | | programmatic-seo | Generate scaled SEO pages | Template + data strategy | | site-architecture | Design URL structure and hierarchy | Site architecture + URL guidelines | | schema-markup | Implement structured data | Schema.org JSON-LD code | | competitor-alternatives | Create comparison/alternative pages | Comparison page copy |

CRO Skills

| Skill | Purpose | Output | |-------|---------|--------| | page-cro | Audit and optimize pages for conversion | CRO audit with quick wins + test ideas | | signup-flow-cro | Optimize registration flows | Optimized signup flow | | onboarding-cro | Get users to "aha moment" faster | Activation flow | | form-cro | Optimize forms for completion | Optimized form design | | popup-cro | Design high-converting popups | Popup copy + trigger strategy | | paywall-upgrade-cro | Optimize upgrade prompts | Upgrade moment copy | | pricing-strategy | Design pricing and packaging | Pricing tier recommendations |

Outreach & Email Skills

| Skill | Purpose | Output | |-------|---------|--------| | abm-strategy | Plan account-based marketing campaigns | Target account selection, personalization playbooks, multi-channel orchestration | | cold-email | Write personalized cold outreach | Cold email templates | | email-sequence | Design automated email flows | Email sequence with timing + triggers | | email-deliverability | Ensure emails reach inbox (not spam) | Authentication setup (SPF, DKIM, DMARC), warmup plan, sender reputation monitoring | | marketing-automation | Set up and optimize marketing automation | Platform comparison, workflow architecture, lead scoring, segmentation, email templates | | testimonial-collection | Systematically gather social proof | Testimonial collection process |

Paid Acquisition Skills

| Skill | Purpose | Output | |-------|---------|--------| | paid-ads | Plan paid campaigns | Campaign plan (targeting, budget, structure) | | linkedin-ads | Design LinkedIn-specific ad campaigns | LinkedIn campaign structure + copy variations | | ad-creative | Write ad copy and creative | Ad variations + creative concepts |

Measurement & Testing Skills

| Skill | Purpose | Output | |-------|---------|--------| | analytics-tracking | Set up event tracking | Tracking implementation plan | | ab-test-setup | Design statistically valid tests | A/B test plan with hypothesis + sample size | | attribution-modeling | Understand channel contribution | Attribution model + implementation | | content-performance-scoring | Score content quality pre/post-publish | Multi-dimensional scoring framework (SEO, readability, engagement, brand voice) |

GTM & Launch Skills

| Skill | Purpose | Output | |-------|---------|--------| | launch-strategy | Plan product launches | Launch timeline + checklist | | gtm-strategy | Design go-to-market motion | GTM strategy (PLG vs. sales-led) | | channel-strategy | Prioritize marketing channels | Channel plan with resource allocation | | product-hunt-launch | Plan and execute a Product Hunt launch | PH submission, hunter outreach, launch-day playbook | | press-pr | Get media coverage and press mentions | Press kit, journalist outreach, pitch angles |

Growth & Retention Skills

| Skill | Purpose | Output | |-------|---------|--------| | referral-program | Design referral programs | Referral program spec | | free-tool-strategy | Create lead-gen tools | Free tool spec + promotion plan | | churn-prevention | Reduce customer churn | Churn prevention playbook | | partnership-marketing | Leverage partnerships | Partnership plan | | community-strategy | Build online communities | Community strategy | | newsletter-growth | Grow and monetize an email newsletter | Newsletter strategy + growth playbook |

Sales & RevOps Skills

| Skill | Purpose | Output | |-------|---------|--------| | sales-enablement | Create sales collateral | Pitch deck, battle cards, one-pager | | revops | Design revenue operations | Lead lifecycle + CRM setup | | webinar-strategy | Plan webinars | Webinar plan + promotion timeline |

Meta Skill

| Skill | Purpose | Output | |-------|---------|--------| | marketing-ideas | 140+ SaaS marketing tactics | Prioritized marketing roadmap |

Installation

Claude Code

1. Clone or download this repository
2. Place in your project directory (or use as submodule)
3. Claude Code automatically reads CLAUDE.md
4. Skills are available via natural language or /skill-name

ChatGPT Custom GPT

1. Upload AGENTS.md as knowledge
2. Upload individual skills from skills/ directory as needed
3. Instruct: "Use skills from the Compounding Marketing plugin"

Cursor

1. Plugin structure is Cursor-compatible
2. .cursor-plugin/plugin.json provides metadata
3. Reference skills via relative paths

Windsurf / OpenClaw

Compatible with Claude Code structure. Follow Claude Code installation.

Why This Plugin?

Frameworks, Not Prompts

This isn't a prompt library. Every skill teaches you why something works, not just what to do.

• positioning teaches April Dunford's Obviously Awesome framework
• value-proposition teaches Strategyzer's Value Proposition Canvas
• copywriting teaches proven conversion frameworks (PAS, AIDA)

You don't just get outputs — you learn the methodology.

Research Before Execution

Most marketing plugins jump straight to tactics ("Write a landing page!").

Compounding Marketing forces you to think first:

• cm-context ensures you have product-market clarity
• positioning ensures you know why you're different
• messaging-framework ensures you have proof for claims

80% of marketing success is clarity. These skills give you that.

Quality Bar, Not Quantity

Every skill has:

• Clear inputs (what you need before starting)
• Step-by-step process (no guessing)
• Output format (template to follow)
• Quality bar (what "great" looks like)
• Common mistakes (what to avoid)

No generic outputs. No AI slop. Every skill is built to world-class standards.

Built to Compound

The /cm:compound workflow captures learnings after every project.

Over time, your .agents/learnings/ directory becomes a library of what works for your business, your audience, your market.

Marketing knowledge compounds. This plugin makes it systematic.

Who Is This For?

Technical Founders

You're building a SaaS. You need to do marketing, but you're not a marketer. These skills give you the frameworks to do it right without guessing.

Solo Marketers

You're a marketing team of one. You need leverage. This plugin gives you 50 specialized skills — like hiring 50 consultants.

Marketing Managers

You want to accelerate your team with AI. This plugin provides the structure and quality bar so AI outputs are actually usable.

Growth Engineers

You're technical but own marketing metrics. These skills speak your language — systems, processes, measurable outcomes.

Contributing

This is an open-source plugin. Contributions welcome:

1. Improve existing skills (add examples, refine processes)
2. Add new skills (follow the skill template in any skill's structure)
3. Report issues (what's unclear? what's missing?)
4. Share learnings (what worked for you?)

See CONTRIBUTING.md for guidelines.

Creator

Created by Chinmaya Shankar (@classicchins)

Chinmaya is the founder of BigDeal Ventures — a portfolio of AI-native companies:

| Company | Description | |---------|-------------| | AuthorityMax | SaaS personal branding platform for founders & operators | | MagicAssist | AI-powered productivity assistant | | SuperContent | AI-native design & video production for SaaS | | DesignCrew | AI-native apps & digital experiences |

This plugin was built to make world-class marketing frameworks accessible to every founder and marketer building with AI.

License

MIT License — use commercially, modify, distribute freely.

See LICENSE for full terms.

Acknowledgments

Frameworks used:

• April Dunford's Obviously Awesome (positioning)
• Strategyzer's Value Proposition Canvas
• Jobs-to-be-Done framework (customer research)
• ICE prioritization (marketing ideas)

Inspired by:

• Compounding Engineering (dev methodology)
• The lean startup movement
• Direct-response marketing principles

Support

• Issues: Open an issue on GitHub
• Discussions: Join the GitHub Discussions
• Twitter: @classicchins

Make marketing compound. Start with /cm:research.