DRM — Direct Response Marketing Framework

Framework de orquestracao de agentes de IA especializados em marketing de resposta direta para o mercado brasileiro.

Instalacao

# Novo projeto
npx drm-core init meu-projeto

# Projeto existente
cd seu-projeto
npx drm-core install

# Diagnostico
npx drm-core doctor

Agentes

| Agente | Nome | Papel | Referências | |--------|------|-------|-------------| | @atena | Atena | Estrategista / Master | Dan Kennedy, Jay Abraham, Ryan Deiss | | @apolo | Apolo | Copywriter | Stefan Georgi, Eugene Schwartz, Gary Halbert | | @hermes | Hermes | Media Buyer | Depesh Mandalia, Manny Barbas, Molly Pittman | | @zeus | Zeus | Creative Director | David Ogilvy, Luke Sullivan, Harmon Brothers | | @cronos | Cronos | Analista de Dados | Alex Hormozi, Drew Sanocki, Andrew Chen | | @hefesto | Hefesto | Editor de Video | Agora Financial, MindValley, Icaro de Carvalho | | @afrodite | Afrodite | Designer | Russell Brunson, Joanna Wiebe, Peep Laja | | @temis | Temis | Compliance | Meta/Google/TikTok Policies, CONAR, LGPD | | @poseidon | Poseidon | Funnel Architect | Russell Brunson, Todd Brown, Leandro Ladeira |

Plataformas

• Claude Code — Slash commands (/DRM:agents:atena) + rules + settings.json
• Gemini CLI — TOML commands + rules
• Antigravity — Rules

Constitution

| Artigo | Principio | Severidade | |--------|-----------|------------| | I | Conversao First | NON-NEGOTIABLE | | II | Agent Authority | NON-NEGOTIABLE | | III | Data-Driven | MUST | | IV | No Invention | MUST | | V | Compliance First | MUST | | VI | Copy is King | SHOULD |

Modelo de Negocio

Frontend (VSL)                    Backend (WhatsApp)
Ad -> Microlead/VSL               API WhatsApp
-> LP de Vendas      compra       -> Msgs automaticas
-> Checkout       ----------->    -> Oferta high-ticket
-> Order Bump                     -> Onboarding
-> Upsell                         -> Upsell backend
-> Downsell

Uso

# Abrir Claude Code no projeto
claude

# Ativar agente
@atena        # Estrategista
@apolo        # Copywriter
@hermes       # Media Buyer

# Comandos de agente
*briefing     # Criar briefing estrategico
*vsl-full     # Escrever VSL completa
*campanha     # Montar campanha
*funil-vsl    # Arquitetar funil

Licenca

MIT