em-analytics-hub

CMS-aware, portable, privacy-first analytics for EmDash.

Track pageviews, UTM campaigns, custom events, funnels, goals, forms analytics, and more — segmented by route, template, and collection. Works on Cloudflare Workers and Node.js self-hosted.

100% free and open source. No license keys, no feature gates, no paid tiers.

Install

npm install em-analytics-hub

// astro.config.mjs
import emdash from "emdash/astro";
import { analyticsHub } from "em-analytics-hub";

export default defineConfig({
  integrations: [
    emdash({
      plugins: [analyticsHub()]
    })
  ]
});

Add the beacon component to your theme layout:

---
import AnalyticsBeacon from "em-analytics-hub/astro";
---

<AnalyticsBeacon />

Features

• Dashboard inside EmDash admin
• Pageviews and unique visitors
• Top pages with template and collection segmentation
• Referrer breakdown
• UTM attribution (source, medium, campaign, term, content)
• Campaign intelligence with engagement metrics per source
• Custom events with counts, trends, and property breakdowns
• Funnels
• Goals (page, form, event)
• Forms analytics
• Countries breakdown
• Period comparison
• Configurable data retention (default: 365 days)
• Works on Cloudflare and Node.js

Goals and funnels can be configured from dedicated admin pages:

• Analytics
• Goals
• Funnels

Complementary Plugins

If you want a lighter, post-focused analytics experience, pair this plugin with em-content-insights.

• em-analytics-hub is the broader analytics layer for campaigns, custom events, funnels, goals, and forms.
• em-content-insights is optimized for editorial and post-level performance inside EmDash.
• They can coexist in the same EmDash installation when you want both business analytics and content analytics.

Custom Events

Track custom events from your theme or pages:

window.emAnalytics.track("cta_click", { variant: "hero", page: "pricing" });

Events appear in the dashboard with counts, trend charts, and property breakdowns.

UTM Tracking

UTM parameters are captured automatically from URLs:

https://yoursite.com/blog/post?utm_source=twitter&utm_medium=social&utm_campaign=spring2026

Source, medium, campaign, term, and content are captured automatically and feed the campaign insights shown in the dashboard.

Template and Collection Metadata

Add meta tags to your theme layouts to enable template and collection segmentation:

<meta name="em:template" content="blog-post" />
<meta name="em:collection" content="blog" />

Privacy

• No cookies
• No fingerprinting
• No localStorage
• Daily-rotating IP hashes (cannot cross-match visitors across days)
• Honors Do Not Track (DNT)
• Bot and crawler filtering
• Configurable excluded paths and IPs

Settings

| Setting | Type | Description | Default | |---------|------|-------------|---------| | Excluded Paths | Plugin setting | Comma-separated path prefixes to skip | /_emdash/,/admin/ | | Excluded IPs | Plugin setting | Comma-separated IPs to filter | Empty | | Data Retention | Plugin setting | Days to keep raw events | 365 |

Support the Project

em-analytics-hub is free and open source. If you find it useful, consider supporting the project:

• Star the repository
• Report bugs and suggest features
• Contribute code or documentation
• Buy me a coffee

License

MIT — see LICENSE.