Exclude Poor placements

If you spend a lot of time excluding poor performing placements from your AdWords campaigns this this script can be used for automating this process.

A blog post on this script can be found here.

How it works

The Adwords script monitors your display placement data and automatically negative matches any URL with a TLD you don’t want. As soon as a placement from an unwanted TLD shows up, the script adds it to the negative match list. We recommend running it on an hourly schedule for maximum effectiveness.

It is built to run on either the individual account or MCC level. Using the MCC level makes it easy and efficient to exclude poor TLDs across all of your accounts.

The only work you need to do is to tell the script which TLDs to add as negative placements. In the example below, we've excluded all .xyz, .info or .tk domains. But that's only a sliver of the potential. We recommend reviewing your historical placement data and unearthing the worst domains by performance.

To exclude more TLDs from your placements, just add them to the list of TLDs starting at line 9. TLDs should start with a '.' and be comma-delimited.

Note : The label Exclude Poor Placements must be added to all accounts you want to execute on.

Compilation and Installation

This script is written using Typescript. To compile this script run the following :

> npm install -g typescript
> tcs

This will output the compiled script to the dist/ directory ready to be copied and pasted into your AdWords account.

For information on how to install AdWords scripts check out BrainLab's introduction blog post to AdWords scripts here : http://www.brainlabsdigital.com/introduction-to-adwords-scripts/

Authors

• Dawson Reid (ddaws)