Goose Skills

GTM skills for Claude Code. Ready-to-use skills for sales, marketing, competitive intelligence, SEO, and lead generation.

Quick Install

npx goose-skills install <slug>

This installs to ~/.claude/skills/<slug>/ by default (Claude Code target).

Skill Packs

Install a curated group of related skills with one command:

npx goose-skills install lead-gen-devtools

Packs install each sub-skill independently to ~/.claude/skills/<skill>/. Packs can include their own skills and/or reference existing skills from the registry. Works with all platform targets:

npx goose-skills install lead-gen-devtools --codex
npx goose-skills install lead-gen-devtools --cursor --project-dir /path/to/repo

Available Packs

| Pack | Skills | Description | |------|--------|-------------| | lead-gen-devtools | 7 | Lead generation toolkit: discovery orchestrator, GitHub repo signals, community signals, competitor signals, event signals, demo builder, and hiring signal outreach |

Platform Targets

Use one target flag per install:

npx goose-skills install google-ad-scraper --claude
npx goose-skills install google-ad-scraper --codex
npx goose-skills install google-ad-scraper --cursor --project-dir /path/to/repo

• --claude (default): installs under ~/.claude/skills/<slug>/
• --codex: installs under ~/.claude/skills/<slug>/, then copies to ~/.codex/skills/<slug>/
• --cursor: installs under ~/.claude/skills/<slug>/, then writes a project-local Cursor rule file at .cursor/rules/goose-<slug>.mdc

Notes:

• Only one target flag is allowed per command.
• --cursor requires --project-dir.

Available Skills (125)

55 Capabilities (atomic, single-purpose tools) | 61 Composites (multi-skill chains) | 9 Playbooks (end-to-end workflows)

Ads (12)

| Skill | Type | Description | |-------|------|-------------| | ad-angle-miner | Comp | Mine converting ad angles from reviews, Reddit, competitor ads | | ad-campaign-analyzer | Comp | Analyze ad campaign performance (Google, Meta, LinkedIn) | | ad-creative-intelligence | Comp | Scrape competitor ads, cluster by hook/angle/format | | ad-spend-allocator | Comp | Recommend budget reallocation across paid channels | | ad-to-landing-page-auditor | Comp | Audit message match between ads and landing pages | | competitor-ad-teardown | Comp | Deep-dive competitor ad strategy analysis | | google-ad-scraper | Cap | Scrape Google Ads Transparency Center | | google-search-ads-builder | Comp | End-to-end Google Search Ads campaign builder | | meta-ad-scraper | Cap | Scrape Meta Ad Library (Facebook, Instagram) | | meta-ads-campaign-builder | Comp | End-to-end Meta Ads campaign builder | | paid-channel-prioritizer | Comp | Recommend which paid channels to start with | | trending-ad-hook-spotter | Comp | Monitor social for trending narratives to map to ad hooks |

Brand (4)

| Skill | Type | Description | |-------|------|-------------| | brand-voice-extractor | Cap | Extract tone/style from published content | | launch-positioning-builder | Comp | Research competitors, generate positioning document | | messaging-ab-tester | Comp | Generate messaging variants, deploy as LinkedIn/email tests | | visual-brand-extractor | Cap | Extract visual branding (colors, fonts, layout) |

Competitive Intel (11)

| Skill | Type | Description | |-------|------|-------------| | battlecard-generator | Comp | Research competitor, produce structured sales battlecard | | company-current-gtm-analysis | Comp | Comprehensive GTM scoring with white space map | | competitive-pricing-intel | Comp | Monitor competitor pricing pages and changes | | competitive-strategy-tracker | Comp | Living competitive strategy system with persistent profiles | | competitor-content-tracker | Comp | Monitor competitor content across blogs, LinkedIn, Twitter | | competitor-intel | Comp | Multi-source competitor tracking | | competitor-monitoring-system | Play | Set up ongoing competitive intelligence monitoring | | industry-scanner | Comp | Daily industry intelligence briefing | | seo-domain-analyzer | Cap | Domain SEO metrics via Semrush/Ahrefs | | seo-traffic-analyzer | Cap | Website traffic and keyword analysis | | tech-stack-teardown | Cap | Reverse-engineer a company's sales/marketing tech stack |

Content (17)

| Skill | Type | Description | |-------|------|-------------| | blog-scraper | Cap | Scrape blogs via RSS feeds with Apify fallback | | campaign-brief-generator | Comp | Generate complete marketing campaign brief | | client-package-local | Play | Package client work into local filesystem delivery | | client-package-notion | Play | Package client work into shareable Notion pages | | client-packet-engine | Play | Batch client packet generator | | content-asset-creator | Cap | Generate branded HTML reports and pages | | content-brief-factory | Comp | Detailed content briefs at scale with SERP analysis | | content-repurposer | Comp | Generate 10+ derivative pieces from long-form content | | create-html-carousel | Cap | Create LinkedIn carousel posts as PNG images | | create-html-slides | Cap | Create animation-rich HTML presentations | | create-workflow-diagram | Cap | Create FigJam/Miro-style workflow diagrams as PNGs | | customer-story-builder | Comp | Generate structured case studies from raw inputs | | feature-launch-playbook | Comp | Generate full launch kit from a feature/update | | help-center-article-generator | Comp | Generate structured help center articles | | qbr-deck-builder | Comp | Build QBR deck outline from customer data | | site-content-catalog | Cap | Full website content inventory | | youtube-watcher | Cap | YouTube transcript extraction via yt-dlp |

Lead Generation (23)

| Skill | Type | Description | |-------|------|-------------| | apollo-lead-finder | Cap | Two-phase Apollo.io prospecting with enrichment | | champion-tracker | Cap | Track product champions for job changes | | company-contact-finder | Cap | Find decision-makers at companies | | competitor-post-engagers | Cap | Find leads from competitor LinkedIn post engagers | | conference-speaker-scraper | Cap | Extract speakers from conference websites | | contact-cache | Cap | CSV-backed contact database with dedup | | crustdata-supabase | Cap | CrustData People Search with Supabase dedup | | event-prospecting-pipeline | Play | End-to-end event prospecting pipeline | | expansion-signal-spotter | Comp | Monitor accounts for upsell/cross-sell signals | | funding-signal-monitor | Comp | Monitor for Series A-C funding announcements | | get-qualified-leads-from-luma | Comp | End-to-end lead prospecting from Luma events | | inbound-lead-enrichment | Comp | Fill missing data for inbound leads | | inbound-lead-qualification | Comp | Qualify inbound leads against ICP criteria | | inbound-lead-triage | Comp | Triage all inbound leads from a given period | | job-posting-intent | Cap | Detect buying intent from job postings | | kol-engager-icp | Cap | Find ICP-fit leads from KOL audiences on LinkedIn | | lead-qualification | Cap | Lead qualification engine with conversational intake | | linkedin-job-scraper | Cap | Scrape LinkedIn job postings via python-jobspy | | luma-event-attendees | Cap | Scrape event attendee lists from Luma | | pain-language-engagers | Cap | Find leads from LinkedIn pain-language posts | | signal-detection-pipeline | Play | Detect buying signals, qualify leads, generate outreach | | signal-scanner | Cap | Detect buying signals across TAM companies | | tam-builder | Cap | Build scored TAM using Apollo + Supabase |

Monitoring (11)

| Skill | Type | Description | |-------|------|-------------| | hacker-news-scraper | Cap | Search HN stories/comments via Algolia API | | kol-content-monitor | Comp | Track KOL posts on LinkedIn and Twitter/X | | newsletter-monitor | Comp | Scan AgentMail inbox for newsletter signals | | newsletter-signal-scanner | Comp | Subscribe to and scan industry newsletters | | newsletter-sponsorship-finder | Cap | Find newsletters for sponsorship opportunities | | product-hunt-scraper | Cap | Scrape trending Product Hunt launches | | reddit-scraper | Cap | Scrape Reddit posts by keyword, subreddit, or time range | | review-scraper | Cap | Scrape reviews from G2, Capterra, Trustpilot | | sponsored-newsletter-finder | Comp | Discover newsletters for sponsorship opportunities | | twitter-scraper | Cap | Search Twitter/X posts with date filtering | | web-archive-scraper | Cap | Wayback Machine scraper for archived sites |

Outreach (20)

| Skill | Type | Description | |-------|------|-------------| | agentmail | Cap | API-first email platform for AI agents | | champion-move-outreach | Comp | Champion job change signal outreach | | cold-email-outreach | Cap | End-to-end cold email outreach orchestration | | customer-win-back-sequencer | Comp | Research churned accounts, generate win-back sequences | | disqualification-handling | Comp | Handle disqualified/near-miss leads gracefully | | early-access-email-sequence | Cap | Personalized 7-email onboarding sequence | | email-drafting | Cap | Cold email writing with frameworks and personalization | | find-influencers | Cap | Find TikTok influencers via Apify | | funding-signal-outreach | Comp | Funding signal detection + outreach | | hiring-signal-outreach | Comp | Hiring signal detection + outreach | | kol-discovery | Cap | Find KOLs via web research + LinkedIn | | leadership-change-outreach | Comp | Leadership change signal + outreach | | linkedin-commenter-extractor | Cap | Extract commenters from LinkedIn posts | | linkedin-influencer-discovery | Cap | Find LinkedIn thought leaders in any space | | linkedin-outreach | Cap | End-to-end LinkedIn outreach campaign builder | | linkedin-post-research | Cap | Search LinkedIn posts by keyword | | linkedin-profile-post-scraper | Cap | Scrape recent posts from LinkedIn profiles | | news-signal-outreach | Comp | News-triggered signal outreach | | outbound-prospecting-engine | Play | End-to-end outbound prospecting engine | | setup-outreach-campaign | Cap | Set up outbound email campaign in Smartlead |

Research (17)

| Skill | Type | Description | |-------|------|-------------| | brainstorming-partner | Cap | Structured brainstorming frameworks | | churn-risk-detector | Comp | Scan for early churn indicators, produce risk scorecard | | client-onboarding | Play | Full client onboarding: intelligence + strategy | | gcalcli-calendar | Cap | Google Calendar management via gcalcli | | icp-identification | Cap | Research company, define ICP, route to next step | | icp-persona-builder | Cap | Build synthetic ICP buyer personas | | icp-website-audit | Comp | End-to-end website audit through ICP eyes | | icp-website-review | Cap | Score a website through ICP eyes | | meeting-brief | Comp | Daily meeting prep with deep attendee research | | pipeline-review | Comp | Pipeline analysis from CRM/tracking data | | review-intelligence-digest | Comp | Scrape reviews, extract themes and proof points | | sales-call-prep | Comp | Pre-sales-call intelligence composite | | sales-coaching | Comp | AI sales coach analyzing all sales data | | sales-performance-review | Comp | Periodic sales performance review | | sequence-performance | Comp | Email campaign/sequence performance review | | voice-of-customer-synthesizer | Comp | Aggregate customer feedback into unified VoC report | | youtube-apify-transcript | Cap | YouTube transcript extraction via Apify API |

SEO (10)

| Skill | Type | Description | |-------|------|-------------| | aeo-visibility | Cap | AI answer engine visibility testing | | aeo-visibility-monitor | Comp | Recurring AEO checks across ChatGPT, Perplexity, Gemini | | programmatic-seo-planner | Comp | Identify programmatic SEO page patterns worth building | | programmatic-seo-spy | Comp | Reverse-engineer competitor programmatic SEO | | search-ad-keyword-architect | Comp | Deep keyword research for paid search | | seo-content-audit | Comp | Full SEO audit: content inventory + metrics + gaps | | seo-content-engine | Play | Build and run an SEO content engine | | seo-opportunity-finder | Comp | Find quick-win SEO content opportunities | | serp-feature-sniper | Comp | Analyze SERP features, produce optimized content | | topical-authority-mapper | Comp | Map complete topic clusters with hub/spoke architecture |

CLI Commands

npx goose-skills list             # List all available skills
npx goose-skills install <slug>   # Install for Claude Code (default)
npx goose-skills install <slug> --codex
npx goose-skills install <slug> --cursor --project-dir /path/to/repo
npx goose-skills info <slug>      # Show skill details

Using Skills with Claude Code

After installing a skill, add it to your Claude Code project:

# Copy the SKILL.md to your project's skills directory
mkdir -p .claude/skills
cp ~/.claude/skills/<slug>/SKILL.md .claude/skills/<slug>.md

The skill's SKILL.md file contains instructions that Claude Code will follow when you reference the skill.

Building from Source

git clone https://github.com/athina-ai/goose-skills.git
cd goose-skills
node scripts/validate-skills.js # Validate SKILL.md + skill.meta.json contract
node scripts/build-index.js   # Generate skills-index.json
node bin/goose-skills.js list  # Test locally

Skill Metadata Contract

Each skill directory must include:

• SKILL.md
• skill.meta.json

skill.meta.json fields:

• slug
• category (capabilities, composites, or playbooks)
• tags (string array)
• installation.base_command
• installation.supports (claude, codex, cursor)
• optional features, github_url, author

License

MIT

Author

Gooseworks