ig-competitor-research

A Claude skill for researching Instagram competitors in any niche. Give it a niche and a seed creator — it mines following lists, runs web searches, visits each profile, classifies the niche, and logs results to Notion or outputs a clean table.

Built for Claude Code and Claude Cowork.

What it does

1. Mines the seed creator's following list — niche creators follow each other, so this is the highest-signal source
2. Runs web searches for top creators in the niche
3. Visits each Instagram profile to verify the handle exists, read the bio, and check follower count
4. Classifies the niche — Content, SMMA, Podcast, Fitness, Editing, Copywriting, or Ecom
5. Logs to Notion (if connected) or outputs a structured table in chat

Example prompts

Find me 20 competitors in the content marketing niche, seed with @daniel.avell

Who's crushing it in the SMMA space on Instagram? I want 15 names.

Research creators in the podcast coaching niche and add them to my Notion competitor list

Installation

Option 1: npx (recommended)

npx ig-competitor-research

This registers the plugin from GitHub and installs it into Claude Code in one step. Requires Claude Code to be installed.

Option 2: Claude CLI directly

# Add this repo as a marketplace
claude plugin marketplace add https://github.com/feez/ig-competitor-research

# Install the plugin
claude plugin install ig-competitor-research

Option 3: Claude Cowork (desktop app)

Download the latest .plugin file from Releases and double-click it to install.

Requirements

• Claude Code or Claude Cowork desktop app
• Instagram account (you must be logged in — the skill browses Instagram on your behalf via the Claude in Chrome extension)
• Optional: Notion connected via Claude Cowork's connector settings (for logging results)

Niche tags

The skill classifies creators into one or more of these categories:

| Tag | For creators who teach / do... | |---|---| | Content | Content creation, personal branding, social media growth | | SMMA | Social media marketing agencies, client acquisition, cold outreach | | Podcast | Podcast launching, growth, monetization | | Fitness | Online fitness coaching, personal training | | Editing | Video editing, post-production for creators | | Copywriting | Ghostwriting, newsletter growth, writing businesses | | Ecom | Dropshipping, Shopify, product-based businesses |

How it works with Notion

If you have Notion connected, the skill will:

1. Search your workspace for an existing "Competitor" or "Competitor List" database
2. Create one if it doesn't exist
3. Add each creator as a row with: Name, Instagram URL, Niche tag, and optional TikTok/YouTube

If Notion isn't connected, results are output as a markdown table in the chat — you can copy it anywhere.

License

MIT