JFL - Just Fucking Launch

Your team's context layer for shipping products. Any AI. Any task.

JFL is a CLI toolkit that powers go-to-market campaigns from zero to launch. It creates structured GTM workspaces where product code, strategy, brand, and content all work together.

What JFL Does

• Initialize GTM workspaces with proper architecture
• Manage your launch dashboard with countdown, phases, and tasks
• Authenticate and manage billing ($5/day per person, crypto-first)
• Deploy to platform for team collaboration
• Orchestrate parallel agents for Pro tier
• Track feedback and iterate

Installation

npm install -g jfl

JFL automatically installs all required dependencies, including:

• httpcat-cli - For gasless USDC transfers via x402 (bundled, no separate install needed)
• @x402/evm - x402 payment protocol for Day Pass payments

Quick Start

# Create a new GTM workspace
jfl init my-project-gtm

# Check status
cd my-project-gtm
jfl status

# View launch dashboard
jfl hud

# Or just type. It will walk you through it
jfl

Architecture

JFL creates GTM workspaces that are separate from your product code:

my-project-gtm/              ← GTM workspace (strategy, content, brand)
├── product/                 ← SUBMODULE → your-product-repo
├── knowledge/               ← Strategy, vision, narrative
├── content/                 ← Marketing content
├── suggestions/             ← Contributor work
├── skills/                  ← JFL skills (updated via jfl update)
└── CLAUDE.md                ← AI instructions

your-product-repo/           ← SEPARATE REPO (all code lives here)
├── src/
├── cli/
└── ...

Why?

• Clean separation of concerns
• Product can be worked on independently
• GTM context doesn't pollute product repo
• Multiple GTMs can reference same product
• jfl update updates GTM toolkit without touching product

Commands

Core Commands

jfl                          # Start interactive session (with optional --update)
jfl init [template]          # Initialize new GTM workspace
jfl status                   # Show project status
jfl hud                      # Show campaign dashboard
jfl hud --compact            # One-line status
jfl update                   # Pull latest JFL updates
jfl update --dry             # Preview updates without applying

Platform Commands

jfl login                    # Authenticate to JFL platform
jfl login --x402             # Use x402 Day Pass ($5/day, crypto)
jfl login --solo             # Use Solo plan ($49/mo)
jfl login --team             # Use Team plan ($199/mo)
jfl login --free             # Stay on trial
jfl logout                   # Logout from platform
jfl wallet                   # Show wallet and day pass status
jfl deploy                   # Deploy to JFL platform
jfl deploy --force           # Force deploy even if no changes
jfl agents [action]          # Manage parallel agents (list, create, start, stop)
jfl feedback                 # Rate your session

Skill Shortcuts

These skills run in your Claude Code session:

jfl brand [subcommand]       # Run /brand-architect skill
jfl content <type> [topic]   # Run /content skill (thread, post, article, one-pager)

Authentication

JFL supports two authentication methods:

GitHub OAuth

jfl login

x402 Crypto Wallet (with httpcat-cli bundled)

jfl login --x402

This enables:

• Gasless USDC transfers (no ETH needed for gas)
• $5/day payments via x402 protocol
• httpcat-cli automatically installed and configured

View your auth status:

jfl wallet

Pricing

Trial - $0

• Full JFL toolkit
• Foundation + brand setup
• Use Claude Code or Codex CLI - download Claude Pro or Max at claude.ai
• Ends when you add teammates (context is more fun when you shape it together)

Day Pass - $5/day per person

• Only pay the days you use it
• AI included (no API key needed)
• Chat in Telegram, Slack, Discord
• Dashboard + Deploy at [TBD]
• Pay with USDC (gasless via x402)

Solo - $49/mo

• Just you (1 seat)
• AI included
• Everything in Day Pass
• Best if you use it most days

Team - $199/mo

• Up to 5 seats (+$25/seat after)
• AI included for everyone
• Team dashboard + analytics
• Parallel agents
• Priority support

Project Setup Types

When initializing a project, JFL asks about your setup:

Building a product

• You're writing code
• Product repo linked as submodule at product/
• Code changes go to product repo

GTM only

• Team handles code
• You focus on content, brand, outreach
• No code changes, just marketing

Contributor

• Working on specific tasks
• Changes go to suggestions/{name}.md
• Owner reviews and merges

Skills Available

JFL includes powerful skills for Claude Code:

| Skill | Description | |-------|-------------| | /hud | Campaign dashboard with countdown and tasks | | /brand-architect | Generate brand identity (marks, colors, typography) | | /web-architect | Implement assets (SVG, favicon, OG images) | | /content | Create content (threads, posts, articles, one-pagers) | | /x-algorithm | Optimize tweets for X For You feed using the open-sourced algorithm | | /video | Founder video scripts (viral short-form) | | /startup | Startup journey guidance (idea to scale) | | /agent-browser | Headless browser automation - navigate, screenshot, scrape | | /search | Semantic search across GTM knowledge base using qmd | | /spec | Multi-agent adversarial spec refinement | | /react-best-practices | React/Next.js performance optimization | | /remotion-best-practices | Remotion video creation in React |

Run these in Claude Code after initializing your project. Easy to add more skills, it has a sklls factory just ask it or copy your favorite skills repos

Knowledge Layer

JFL structures your GTM knowledge:

knowledge/
├── VISION.md              # What you're building
├── NARRATIVE.md           # How you tell the story
├── THESIS.md              # Why you'll win
├── ROADMAP.md             # What ships when
├── BRAND_BRIEF.md         # Brand inputs
├── BRAND_DECISIONS.md     # Finalized brand choices
├── VOICE_AND_TONE.md      # How the brand speaks
├── TASKS.md               # Master task list
└── CRM.md                 # Contact database

These docs are the source of truth that AI reads to generate content, make decisions, and maintain consistency.

Updating JFL

JFL updates independently of your project:

jfl update                   # Pull latest skills and CLAUDE.md
jfl update --dry             # Preview changes first

This updates:

• skills/ - Latest skill implementations
• CLAUDE.md - Latest AI instructions
• Templates for new docs

Your project content (knowledge/, content/, product/) is never touched.

Session Management

Default: Single session, direct in repo.

Advanced: For parallel work across multiple sessions, use worktrees:

./scripts/worktree-session.sh create [username]    # Create isolated session
./scripts/worktree-session.sh list                 # List active sessions
./scripts/worktree-session.sh end [session-name]   # End session

Each worktree session has:

• Isolated git worktree
• Auto-commit (every 5 min)
• Auto-merge to main (every 15 min)
• Own branch for changes

Development

Contributing to JFL itself:

# Clone through GTM structure
jfl init my-jfl-gtm
# During setup, add: https://github.com/402goose/just-fucking-launch.git

# Run dev setup
cd my-jfl-gtm/product
./scripts/dev-setup.sh

# Work in the submodule
cd product/cli
npm install
npm run build

# Link globally for testing
npm link

Environment Variables

CRM_SHEET_ID=your-sheet-id   # Google Sheets CRM integration

Files You'll Work With

.jfl/config.json              # Project configuration
knowledge/                    # Strategy docs (you fill these)
content/                      # Generated content
suggestions/{name}.md         # Per-person working space
previews/                     # Generated assets

Help

jfl help                      # Show all commands
jfl --version                 # Show version

For issues or feedback:

• GitHub: https://github.com/402goose/just-fucking-launch
• Docs: https://jfl.run

License

MIT License - see LICENSE file for details.

Credits

Built by @tagga (Alec Taggart)

Powered by:

• Claude (Anthropic)
• x402 (crypto micropayments)
• Commander.js, Inquirer, Chalk, and more