MARK - Marketing Agentic Resource Kit

AI-driven marketing methodology for B2B SaaS teams. The marketing equivalent of BMAD.

Quick Start

npx mark-method install

Select your AI assistant (Claude Code or Gemini CLI), answer a few questions, and you're ready to go.

What is MARK?

MARK provides structured marketing workflows powered by AI agents. Each agent is a specialist:

| Agent | Name | Specialty | Key Workflows | |-------|------|-----------|---------------| | PMM | Parker | Product Marketing | /messaging, /positioning, /battlecard, /one-pager | | Content | Casey | Content Marketing | /blog, /whitepaper, /content-strategy | | Demand | Dana | Demand Generation | /campaign-strategy, /email-sequence | | Customer | Cameron | Customer Marketing | /case-study, /customer-research | | Events | Ellis | Event Marketing | /webinar, /event-launch | | CMO | Morgan | Strategic Direction | /portfolio-review, /planning | | Critic | Quinn | Quality Assurance | /asset-review, /fact-check | | Coordinator | Riley | Cross-Functional | /stakeholder-update, /cross-functional |

Philosophy

AI guides, you decide. MARK's workflows extract YOUR best marketing thinking through structured processes. The AI doesn't replace your expertise—it amplifies it.

• Human-in-the-loop always — Manual handoffs by design
• Adversarial review — Critical evaluation before anything high-stakes goes live
• Scale-adaptive — Quick workflows for simple tasks, full methodology for complex initiatives

Installation

Interactive (Recommended)

npx mark-method install

You'll be prompted to:

1. Select your AI platform (Claude Code, Gemini CLI, or both)
2. Enter your company name
3. Choose your role
4. Select your industry
5. Confirm artifact location

Non-Interactive

npx mark-method install --platform claude --company "Acme Inc" --role pmm --yes

Options

| Flag | Description | Default | |------|-------------|---------| | --platform | claude, gemini, or both | (prompt) | | --company | Company name | (prompt) | | --role | cmo, pmm, content, demand, customer, events | (prompt) | | --industry | b2b-saas, enterprise, consumer, fintech, healthtech | (prompt) | | --artifacts | Artifact folder path | marketing | | --yes | Skip prompts | false |

Usage

After installation, open your project in Claude Code or Gemini CLI and use slash commands.

Gemini CLI Note: If you already have Gemini CLI open, restart it after installation for the commands to be recognized.

/messaging      Create a messaging framework
/battlecard     Build a competitive battlecard
/one-pager      Create a sales one-pager
/blog           Draft a blog post
/case-study     Create a customer story
/asset-review   Quality check any asset

Marketing Phases

MARK organizes marketing work into four phases:

| Phase | Purpose | Example Workflows | |-------|---------|-------------------| | 1. Intelligence | Understand the landscape | /competitor-analysis, /customer-research, /win-loss | | 2. Strategy | Set direction | /messaging, /positioning, /gtm-strategy, /persona | | 3. Creation | Build assets | /battlecard, /one-pager, /blog, /whitepaper | | 4. Activation | Enable and measure | /launch, /enablement, /asset-review |

Artifact Organization

MARK creates organized folders for your marketing work:

marketing/
├── intelligence/   # Competitive intel, research, win/loss
├── strategy/       # Messaging, positioning, GTM plans
├── assets/         # Battlecards, one-pagers, content
└── campaigns/      # Campaign plans, launch checklists

All Workflows

PMM (Parker)

• /messaging — Messaging framework development
• /positioning — Competitive positioning
• /battlecard — Competitive battlecard
• /one-pager — Sales one-pager
• /competitor-analysis — Deep-dive competitor analysis
• /gtm-strategy — Go-to-market strategy
• /launch — Launch execution checklist
• /enablement — Sales enablement rollout
• /win-loss — Win/loss analysis
• /persona — Buyer persona definition

Content (Casey)

• /blog — Blog post creation
• /whitepaper — Whitepaper/ebook creation
• /content-strategy — Content strategy and calendar
• /trend-analysis — Industry trend analysis

Demand (Dana)

• /campaign-strategy — Campaign strategy development
• /email-sequence — Email nurture sequence
• /campaign-launch — Campaign execution tracking

Customer (Cameron)

• /case-study — Customer case study
• /customer-research — Customer insight synthesis

Events (Ellis)

• /webinar — Webinar planning
• /event-launch — Event execution

CMO (Morgan)

• /portfolio-review — Marketing portfolio review
• /planning — Strategic marketing planning

Critic (Quinn)

• /asset-review — Asset quality review
• /fact-check — Fact verification

Coordinator (Riley)

• /stakeholder-update — Stakeholder status update
• /cross-functional — Cross-functional coordination

Commands

# Check installation status
npx mark-method status

# Remove MARK
npx mark-method uninstall

Platform Support

MARK supports both Claude Code and Gemini CLI with platform-specific implementations:

| Platform | How It Works | Files Installed | |----------|--------------|-----------------| | Claude Code | Skills with trigger frontmatter | .claude/skills/mark/ + CLAUDE.md | | Gemini CLI | TOML command files + skills | .gemini/commands/ + .gemini/skills/ + GEMINI.md |

Platform Differences

Claude Code uses SKILL.md files with YAML frontmatter that defines triggers:

---
triggers:
  - /messaging
  - /positioning
---

Gemini CLI uses separate .toml command files that reference skills:

description = "Create a messaging framework"
prompt = """You are Parker, the PMM Agent...
Read your skill definition:
@{.gemini/skills/pmm/SKILL.md}
..."""

Both platforms provide the same /slash command experience—the implementation just differs under the hood.

When you select "Both" during installation, MARK installs the appropriate files for each platform.

Directory Structure

Claude Code

your-project/
├── .claude/
│   └── skills/
│       └── mark/
│           ├── pmm/SKILL.md
│           ├── content/SKILL.md
│           ├── demand/SKILL.md
│           ├── customer/SKILL.md
│           ├── events/SKILL.md
│           ├── cmo/SKILL.md
│           ├── critic/SKILL.md
│           └── coordinator/SKILL.md
├── marketing/
│   ├── intelligence/
│   ├── strategy/
│   ├── assets/
│   └── campaigns/
├── CLAUDE.md
└── .mark-config.yaml

Gemini CLI

your-project/
├── .gemini/
│   ├── commands/              # Slash command definitions
│   │   ├── messaging.toml
│   │   ├── battlecard.toml
│   │   ├── one-pager.toml
│   │   └── ... (27 commands)
│   └── skills/                # Agent skill definitions
│       ├── pmm/SKILL.md
│       ├── content/SKILL.md
│       └── ... (8 agents)
├── marketing/
│   ├── intelligence/
│   ├── strategy/
│   ├── assets/
│   └── campaigns/
├── GEMINI.md
└── .mark-config.yaml

Customization

Claude Code

Edit the SKILL.md files in .claude/skills/mark/ to customize agent behavior, add workflows, or modify output formats.

To add a new workflow, add a section to the appropriate agent's SKILL.md:

### /new-workflow - Workflow Name

[Workflow instructions...]

**Output:** Save to `marketing/[folder]/[filename].md`

Then add the trigger to the frontmatter:

triggers:
  - /new-workflow

Gemini CLI

For Gemini CLI, you need to:

1. Add workflow instructions to the agent's SKILL.md in .gemini/skills/

2. Create a command file in .gemini/commands/new-workflow.toml:

description = "Description of what this workflow does"
prompt = """You are [Agent Name], the [Role] Agent from MARK.

Read your skill definition:
@{.gemini/skills/[agent]/SKILL.md}

Now execute the /new-workflow workflow...

Begin by asking the user [first question]."""

Contributing

Contributions welcome! Please see CONTRIBUTING.md for guidelines.

License

MIT

Credits

Inspired by BMAD Method and the structured agent methodology for software development.

Built for B2B SaaS marketing teams who want AI to amplify their expertise, not replace it.

mark-method