master-of-seo
v1.0.1
Published
An MCP-compatible AI-agent SEO skill for technical audits, strategy, reporting, and release-safe website optimization.
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Master of SEO
An AI-agent SEO skill that turns any coding assistant into a technical SEO auditor, strategist, and website optimization partner.
Master of SEO gives AI agents a structured SEO brain: it can audit provided website data, review SEO-sensitive code and HTML, map keywords to intent, analyze competitor inputs, generate roadmaps, protect launches and migrations, and produce governance-ready reports.
Why Master of SEO?
Most AI agents can write code. Master of SEO helps them think like an SEO architect.
It brings rule-based SEO reasoning to developer workflows, covering technical SEO, on-page SEO, performance, schema/entity SEO, keyword research, content planning, competitor analysis, ecommerce, local and international SEO, AI Search readiness, trust, accessibility, reporting, governance, launches, and migrations.
Master of SEO is safe by default. It works from provided inputs unless live provider integrations are added later. It does not invent crawl results, rankings, Search Console data, GA4 data, backlinks, keyword volume, traffic, revenue, Core Web Vitals, reviews, ratings, or security status.
What It Can Do
| Capability | What it helps with | |---|---| | Website Audit | Combine technical, content, schema, UX, performance, trust, and CMS findings | | Technical SEO | Robots, sitemaps, canonicals, redirects, status codes, indexing, crawlability | | Performance SEO | Core Web Vitals, images, JavaScript, CSS, fonts, third-party scripts | | On-Page SEO | Titles, descriptions, headings, CTAs, internal links, image alt text | | Keyword Research | Cluster keywords, map intent, detect cannibalization, prioritize opportunities | | Competitor Analysis | Find keyword gaps, content gaps, backlink gaps, SERP feature opportunities | | Content Planning | Build topic clusters, briefs, refresh plans, pruning plans, content calendars | | Schema SEO | Audit JSON-LD and generate safe schema only from supplied facts | | Ecommerce SEO | Product, category, variants, faceted navigation, reviews, Merchant feed readiness | | Local & International SEO | NAP, local pages, GBP readiness, hreflang, x-default, localization | | AI Search Readiness | Answer blocks, entity clarity, information gain, citation quality | | Trust & Accessibility | E-E-A-T, policies, author trust, security, semantic HTML, accessibility checks | | CMS & Framework SEO | WordPress, React, Next.js, static sites, route metadata, build SEO checks | | Governance | SEO QA, release guard, changelog, measurement, executive reporting |
Installation
Install globally for the CLI:
npm install -g master-of-seoInstall locally for package imports:
npm install master-of-seoCLI Usage
seo-master "/seo-master help"
seo-master "/seo-master audit-website"
seo-master "/seo-master keyword-research technical seo, seo audit, ecommerce seo"
seo-master "/seo-master competitor-analysis"
seo-master "/seo-master seo-plan"
seo-master "/seo-master seo-qa"Commands without enough supplied data return needs_input instead of guessing.
seo-master "/seo-master technical-audit --html '<html><head><meta name=\"robots\" content=\"noindex\"></head></html>'"Example output:
P1: Page has noindex directive
Why it matters: Important pages with noindex may not appear in search.
Fix: Remove noindex from indexable public pages.Natural Agent Usage
Slash command activation:
/seo-master audit-websiteExplicit natural activation:
Check what is wrong in my website and use seo-master skills.
Use Master of SEO to audit this HTML.
Apply seo-master skills to this launch checklist.Master of SEO does not silently run for every SEO-related prompt. It activates only when:
- The input starts with
/seo-master - The user explicitly says
use seo-master,use Master of SEO, orapply seo-master skills - An MCP tool is called directly
MCP Usage
Add Master of SEO as an MCP server:
{
"mcpServers": {
"master-of-seo": {
"command": "npx",
"args": ["-y", "master-of-seo", "mcp"]
}
}
}| Client | Setup | |---|---| | Codex | Add Master of SEO as an MCP server | | Antigravity | Add the MCP server config | | Windsurf | Add the MCP server config | | VS Code | Add the MCP server in workspace or user config | | Cursor | Add the MCP server config | | Claude | Add the MCP server config | | Continue | Use MCP, CLI, or package import |
Example configs live in examples/mcp.
Available Commands
Core
/seo-master help
/seo-master memory
/seo-master final-statusAudit
/seo-master audit-website
/seo-master website-audit
/seo-master full-audit
/seo-master page-audit
/seo-master technical-audit
/seo-master performance-audit
/seo-master on-page-audit
/seo-master schema-audit
/seo-master media-audit
/seo-master accessibility-audit
/seo-master security-audit
/seo-master trust-audit
/seo-master eeat-auditResearch & Strategy
/seo-master keyword-research
/seo-master content-plan
/seo-master competitor-analysis
/seo-master competitor-keyword-gap
/seo-master competitor-content-gap
/seo-master competitor-backlink-gap
/seo-master serp-analysis
/seo-master seo-plan
/seo-master seo-strategy
/seo-master seo-campaign-plan
/seo-master opportunity-planSpecialized SEO
/seo-master ecommerce-seo
/seo-master ecommerce-audit
/seo-master product-seo-audit
/seo-master category-seo-audit
/seo-master local-seo
/seo-master local-seo-audit
/seo-master international-seo
/seo-master international-seo-audit
/seo-master hreflang-audit
/seo-master ai-search-readiness
/seo-master ai-search-audit
/seo-master discover-seo-audit
/seo-master ai-content-quality-audit
/seo-master framework-seo-audit
/seo-master wordpress-seo-audit
/seo-master react-seo-audit
/seo-master nextjs-seo-audit
/seo-master static-seo-audit
/seo-master build-seo-checkLaunch, Migration & Reporting
/seo-master launch-checklist
/seo-master migration-plan
/seo-master report
/seo-master seo-report
/seo-master measurement-report
/seo-master governance-check
/seo-master seo-qa
/seo-master release-seo-checkWhat Makes It Different
- Built for AI agents, not just dashboards
- Works through CLI, MCP, and package import
- Uses do/don't guardrails to avoid unsafe SEO recommendations
- Prioritizes findings as
P0,P1,P2, andP3 - Returns
needs_inputorpartialwhen evidence is missing - Keeps live data separate from provided data
- Designed for npm distribution and MCP-compatible coding agents
- Useful for developers, SEO teams, content teams, agencies, and product teams
Safe Data Policy
Master of SEO does not invent data. If live crawl, keyword, ranking, traffic, backlink, GA4, Search Console, revenue, review, rating, security, or Core Web Vitals data is not provided, it returns safe recommendations or asks for input.
Live crawling, Search Console reads, GA4 reads, SERP scraping, backlink checks, ranking checks, keyword API calls, and external validation require future provider integrations.
Library Usage
import { runSeoMaster } from "master-of-seo";
const result = await runSeoMaster(
"/seo-master keyword-research technical seo, seo audit"
);
console.log(result);Useful exports include the command registry, memory helpers, MCP server entry, and core types.
Documentation
- Getting started
- CLI usage
- MCP setup
- Command reference
- Examples
- Safe data policy
- Client smoke tests
- Troubleshooting
- Publishing notes
- Post-publish checklist
Project Status
Current status: Master of SEO includes 18 SEO skill groups covering website audits, technical SEO, performance, on-page SEO, keyword research, content planning, schema, media, ecommerce, local/international SEO, AI Search readiness, trust/security/accessibility, CMS/framework SEO, competitor analysis, strategy, reporting, and governance.
License
MIT License.
