Andru MCP Server

Revenue intelligence for complex B2B growth. Your agent builds the assets technical founders sell with, and prepares them for real buyer conversations.

Andru is a revenue intelligence layer for complex B2B growth. Give your agent 30 tools and a catalog of 139 assets, built from what Andru knows about your company and buyers. Start with:

• Pure Signal Market Resonance: who needs your product most, and why now (Framework $12; your first ICP is free)
• Buying Committee Navigation: the committee, its objectors and the order to engage them (Framework $12)
• Champion Enablement Kit: what your champion needs to win the meetings you're not in (Framework $12)
• Technical Sales Translator: technical features in the language buyers pay for (Framework $12)
• Executive Business Case Builder: the case your champion takes to the people who sign (Decision $49)

Prepare for real conversations with buyer role-play ($5 for a 25-turn session) and pre-meeting briefs ($3). Lookups are free. Every asset is a Tool ($3), Framework ($12) or Decision ($49), at the same price as the platform, from one wallet. 5 free calls a day, shared across MCP and A2A, cover pre-meeting briefs and quick thesis checks; catalog assets are always paid.

Build any of them with generate_asset (for example generate_asset with asset: "Champion Enablement Kit"), and find the rest with list_assets.

Installation

npm install -g mcp-server-andru-intelligence

Or run directly:

npx mcp-server-andru-intelligence

Or connect to the hosted server at https://mcp.andru-ai.com/mcp.

Configuration

Environment Variables

| Variable | Required | Default | Description | |----------|----------|---------|-------------| | ANDRU_API_KEY | No | — | Your Andru API key. Without one, your agent can sign you up from the conversation. | | ANDRU_API_URL | No | https://api.andru-ai.com | API base URL. The default is Andru's production API; you don't need to change it. Your key is only sent to *.andru-ai.com or this machine; set ANDRU_ALLOW_CUSTOM_API_URL=true to use another host on purpose. |

Get your API key at platform.andru-ai.com/settings/developer.

No key yet? Start the server without one and ask your agent to sign you up. It calls signup_start with your email; you get a code and an Approve button; the session then uses the new key.

Claude Desktop

Add to your claude_desktop_config.json:

{
  "mcpServers": {
    "andru-intelligence": {
      "command": "npx",
      "args": ["mcp-server-andru-intelligence"]
    }
  }
}

Already have a key? Add "env": { "ANDRU_API_KEY": "<your key>" }. Without one, ask your agent to sign you up.

Claude Code

claude mcp add andru-intelligence npx mcp-server-andru-intelligence

Already have a key? Add --env ANDRU_API_KEY=<your key>.

Available Tools

Qualification & Scoring

| Tool | What It Does | Latency | |------|-------------|---------| | get_icp_fit_score | Tells you in seconds whether a company is worth your time — scores across 5 dimensions against who actually buys from you | <100ms | | batch_fit_score | Score up to 50 companies at once — tier and score so you can rank a list in under a second | <500ms | | classify_opportunity | Full read on a deal — fit score, persona match, risk flags, disqualification check, and a verdict: pursue, pause, or walk away | <200ms | | get_disqualification_signals | Find out if you're wasting time on a deal that won't close — three layers of signal and a clear recommendation | <200ms |

Stakeholder Understanding

| Tool | What It Does | Latency | |------|-------------|---------| | get_persona_profile | Look up who you're actually talking to — what they care about at 7 AM, what they need before they say yes, and exactly how to open | <50ms | | get_messaging_framework | Words that fit each buyer, adapted to how each person prefers to communicate, so the analytical CTO and the results-driven VP Sales each get a version that fits them | <50ms | | get_competitive_positioning | How you compare with a specific competitor, from the buyer's point of view: pass their features to see where you overlap, where you're different and where you're the better fit; without them, the concerns this buyer is likely to raise | <100ms | | get_evaluation_criteria | Scores how well you match what a buyer needs — across pain coverage, outcome clarity, capability fit, and 3 more dimensions | <100ms |

Account & Pipeline

| Tool | What It Does | Latency | |------|-------------|---------| | get_account_plan | Builds the account plan in your Andru account and returns its link with a short summary ($12; a plan from the last 30 days is free). Returns a job_id; get_asset collects it | 1–3 min | | get_icp_profile | Returns everything Andru knows about your ideal customer — all 5 intelligence layers and the patterns that predict churn | <100ms | | get_capability_profile | Machine-readable snapshot of what your product does and who it's for — designed for buyer-side evaluation | <50ms |

Prospecting & Meetings

| Tool | What It Does | Latency | |------|-------------|---------| | discover_prospects | Finds real companies likely to buy your product — searches the web live and links the page behind every piece of evidence | up to ~2 min | | get_pre_brief | Pre-call prep so you don't walk in cold — talk track, discovery questions, the concerns this buyer is likely to raise and what they need to hear, and the one thing to get done | 10-20s |

Founder Tools

| Tool | What It Does | Latency | |------|-------------|---------| | get_sales_blueprint | First sales hire blueprint — JD, comp model, interview questions, and 90-day ramp plan for the stage you're at | 10-20s | | get_thesis_match | Up to 3 VC firms investing now in companies like yours, each with a recent deal or stated focus and a link to the page it came from; the full analysis is the Pure Signal Investor Resonance asset | ~30s | | get_founder_wellness | Burnout risk from your work days, late nights and meeting load, with recovery actions — "not scored yet" until Andru has your activity or calendar data | <200ms | | simulate_buyer_persona | Prepare for a meeting with the people who'll be in the room: a free brief of what each person likely thinks going in (10 a day), then a Deal Prep session ($5, 25 turns) where Andru plays them, one or several at once | 5-15s |

Revenue Memory

| Tool | What It Does | Latency | |------|-------------|---------| | get_revenue_memory | Query what Andru has learned about your business over time: metrics, deal patterns, account history, decisions | varies | | log_revenue_insight | Save an insight, decision, metric or pattern to Andru's memory; earlier values are versioned automatically | varies | | get_founder_context | Everything Andru knows about you, organised by memory type, to prime any revenue conversation | varies | | get_memory_history | How a metric, deal stage or priority has changed over time ("What was my MRR 3 months ago?") | varies |

Market & Portfolio Intelligence

| Tool | What It Does | Latency | |------|-------------|---------| | get_market_signals | What's moving in your market now: ranked signals, each with its buyer impact and a recommended action | varies | | assess_company_readiness | Scores a company's Revenue Readiness Index (0–100) from its operating metrics, with its #1 growth constraint | varies | | get_portfolio_readiness_rollup | A board-ready scorecard of every portfolio company by Revenue Readiness Index, with aggregates | varies | | generate_portfolio_brief | A brief on your portfolio's go-to-market activity for a period, with sources (not a financial or performance report) | $49 |

Consultation

| Tool | What It Does | Latency | |------|-------------|---------| | consult_agent | Ask one of Andru's domain expert agents in natural language and get a domain-scoped answer ($3 per turn) | varies |

Asset Catalog

| Tool | What It Does | Price | |------|-------------|-------| | list_assets | Search Andru's catalog of 139 sales, hiring, fundraising and buying assets: what each is, its business outcome, price, and whether it can be generated today | Free | | generate_asset | Generate any catalog asset from everything Andru knows about your company; saved to your Andru library | Its catalog price: Tool $3, Framework $12, Decision $49 (your first ICP is free) | | get_asset | Collect a generated asset or portfolio brief as markdown, or an account plan's link and summary | Free |

Product Context

| Tool | What It Does | Price | |------|-------------|-------| | set_product_context | Tell Andru what you sell, once: your company website (Andru reads it) or a short description. Every later call uses it | Free |

Pricing

The same work costs the same as in the Andru platform, from the same wallet:

• Answers from your own data (fit scores, ICP, personas, account plan…): always free.
• Tool, $3: a pre-meeting brief, a diagnostic, one expert-agent turn, or a single-piece catalog asset.
• Framework, $12 and Decision, $49: the rest of the catalog.
• Deal Prep session, $5: 25 turns of buyer role-play and coaching (simulate_buyer_persona).

5 free calls a day, shared across MCP and A2A, cover pre-meeting briefs and quick thesis checks; Deal Prep sessions, consultations and catalog assets are always paid. A call that only asks you for more information is never charged. Your wallet balance is at platform.andru-ai.com/settings/billing.

CLI

These tools are also available from the command line via the companion andru-intel package:

npx andru-intel assets board            # search the asset catalog (free)
npx andru-intel generate "Board Presentation" --out board-deck.md   # build it, save as markdown
npx andru-intel list                    # see all tools
npx andru-intel score "AI code review"  # instant ICP (works offline)
npx andru-intel persona CFO             # buyer persona deep dive
npx andru-intel blueprint --stage "Series A" --arr "$2M"
npx andru-intel thesis "AI sales platform" --stage "Seed"
npx andru-intel roleplay CTO
npx andru-intel wellness
npx andru-intel run get_competitive_positioning --companyName "Acme"

Cold-Start Support

7 tools work without any pipeline data — just describe your product:

• get_icp_fit_score, get_persona_profile, get_messaging_framework, get_competitive_positioning, get_evaluation_criteria, classify_opportunity, get_disqualification_signals

Andru only needs to know what you sell once:

• Signed up with a company email? Andru reads your company's website and remembers your product. Nothing to do.
• Client shows forms (Claude Code, Cursor, VS Code)? The first tool that needs it asks for your website in one field, then answers.
• Otherwise: call set_product_context with your website (or a description) once.

You can still pass productDescription, vertical, and targetRole on any call; what you send first is remembered. The tools use pre-built stakeholder understanding (5 pre-built buyer personas, 3 vertical segment profiles) to deliver results immediately.

Run a full ICP pipeline at platform.andru-ai.com for understanding tuned to your specific product and market.

Available Resources

| URI | Description | |-----|-------------| | andru://icp/profile | The complete profile of the companies you should actually be selling to — 5 intelligence layers, 7 critical questions, and churn prediction patterns | | andru://pipeline/runs | All your pipeline runs and what each one produced — ICP layers, lead gen strategy, account plans, and deck output | | andru://accounts | Your tracked accounts — tier, pipeline value, stakeholder count, and account plan status |

How It Works

This MCP server is a thin proxy that authenticates with your Andru API key and forwards tool/resource requests to the Andru backend. All intelligence generation, ICP scoring, and data access happens server-side — the MCP server itself is stateless.

When your AI app connects, the server tells Andru the app's name and version. Each tool call is recorded by tool name, outcome and cost; what you typed isn't part of that record.

Claude Desktop/Code  →  MCP Server (stdio)  →  Andru API (HTTPS)

A2A Protocol

Andru also supports the Agent-to-Agent (A2A) protocol for direct agent-to-agent communication. The AgentCard is available at:

https://api.andru-ai.com/.well-known/agent-card.json

Intelligence Briefs

Free signal reads for the questions technical founders ask at 11 PM:

• I've Done 30 Customer Interviews and Still Can't Define My ICP
• I Know My ICP But My Outreach Still Isn't Working
• My Pipeline Is Full of Companies That Like Us But Nobody's Buying Urgently
• As a Technical Founder, What Am I Getting Wrong About Sales?
• Why Does My Messaging Fall Flat Even When I'm Talking to the Right Companies?

License

MIT