sales-builder

Autonomous demand gen, marketing, and sales.

Quick Start

npx sales-builder

Install

npm install sales-builder

What It Does

Build your growth engine. AI-powered lead generation, nurturing, and conversion.

sales-builder "B2B SaaS for engineering teams"

✓ ICP                 Who to target
✓ Messaging           What to say
✓ Channels            Where to reach them
✓ Landing Pages       Where to convert them
✓ Outreach            How to engage them
✓ Sequences           How to nurture them

CLI

# Full guided experience
sales-builder

# Start from business
sales-builder "your business description"

# Run specific modules
sales-builder icp           # Ideal customer profile
sales-builder messaging     # StoryBrand messaging
sales-builder channels      # Channel strategy
sales-builder landing       # Landing pages
sales-builder outreach      # Outreach templates
sales-builder sequences     # Email sequences

# Launch campaigns
sales-builder launch --channel linkedin
sales-builder launch --channel email
sales-builder launch --channel content

SDK

import { sales } from 'sales-builder'

// Build complete sales engine
const engine = await sales.create({
  business: 'AI code review for engineering teams',
  stage: 'early',  // early | growth | scale
  budget: 'low'    // low | medium | high
})

// Returns complete sales package
// {
//   icp: { firmographics, buyer, problems, goals },
//   messaging: { story, oneLiners, headlines },
//   channels: { ranked, strategies },
//   landing: { pages, variants },
//   outreach: { templates, personalization },
//   sequences: { welcome, nurture, sales }
// }

// Generate outreach
const outreach = await sales.outreach({
  icp: engine.icp,
  channel: 'linkedin',
  tone: 'professional'
})

// Generate sequences
const sequence = await sales.sequence({
  type: 'nurture',
  length: 5,
  goal: 'book-demo'
})

The Growth Stack

┌─────────────────────────────────────────────────────────────────────┐
│  1. TARGETING (ICP)                                                 │
│     Know exactly who to go after                                    │
├─────────────────────────────────────────────────────────────────────┤
│  2. MESSAGING (StoryBrand)                                          │
│     Say the right thing                                             │
├─────────────────────────────────────────────────────────────────────┤
│  3. CHANNELS                                                        │
│     Reach them where they are                                       │
│     • LinkedIn  • Email  • Content  • Ads  • Community              │
├─────────────────────────────────────────────────────────────────────┤
│  4. LANDING PAGES                                                   │
│     Convert traffic to leads                                        │
├─────────────────────────────────────────────────────────────────────┤
│  5. OUTREACH                                                        │
│     Personalized first touch                                        │
├─────────────────────────────────────────────────────────────────────┤
│  6. SEQUENCES                                                       │
│     Automated nurturing                                             │
├─────────────────────────────────────────────────────────────────────┤
│  7. PIPELINE                                                        │
│     Track and close deals                                           │
└─────────────────────────────────────────────────────────────────────┘

Channel Strategies

LinkedIn

const linkedin = await sales.channel('linkedin', {
  icp: engine.icp,
  budget: 'low'
})

// {
//   profile: { headline, about, banner },
//   content: { posts, articles, comments },
//   outreach: { connectionRequests, messages },
//   automation: { triggers, responses }
// }

Email

const email = await sales.channel('email', {
  icp: engine.icp,
  warmth: 'cold'  // cold | warm | hot
})

// {
//   templates: { initial, followUp, breakup },
//   sequences: { 5-touch, 7-touch },
//   personalization: { variables, research }
// }

Content

const content = await sales.channel('content', {
  icp: engine.icp,
  format: 'blog'  // blog | video | podcast
})

// {
//   topics: { pillar, cluster },
//   calendar: { weekly schedule },
//   seo: { keywords, optimization }
// }

Outreach Templates

// Generate personalized outreach
const template = await sales.outreach({
  channel: 'linkedin',
  type: 'connection-request',
  personalization: ['company', 'role', 'recent-post']
})

// Personalize for a lead
const message = sales.personalize(template, {
  name: 'Sarah',
  company: 'Acme Inc',
  role: 'VP Engineering',
  recentPost: 'Scaling engineering teams'
})

Email Sequences

// Welcome sequence
const welcome = await sales.sequence({
  type: 'welcome',
  length: 5,
  goal: 'activation'
})

// Nurture sequence
const nurture = await sales.sequence({
  type: 'nurture',
  length: 10,
  goal: 'book-demo'
})

// Sales sequence
const sales = await sales.sequence({
  type: 'sales',
  length: 7,
  goal: 'close-deal'
})

MCP Server

{
  "mcpServers": {
    "sales-builder": {
      "command": "npx",
      "args": ["sales-builder", "mcp"]
    }
  }
}

"Build a sales engine for my SaaS" "Write LinkedIn outreach for engineering managers" "Create an email sequence to book demos"

Includes

• ideal-customer-profile - Targeting
• storybrand - Messaging
• jobs-to-be-done - Buyer motivation
• landing-page - Conversion

License

MIT