Search Console MCP

A Model Context Protocol (MCP) server that transforms how you interact with Google Search Console and Bing Webmaster Tools. Stop exporting CSVs and start asking questions.

📚 View Documentation

Why use this?

❌ The Old Way

1. Open Search Console -> Performance Tab
2. Filter by "Last 28 days"
3. Export to CSV
4. Open in Excel/Sheets
5. Create a filter for "Position > 10" AND "Impressions > 1000"
6. Analyze manually to find opportunities

✅ The New Way

Just ask:

"Find low-hanging fruit keywords (positions 11-20) with high impressions that I should optimize."

🎯 Magic Prompts

Copy and paste these into your MCP client (Claude Desktop, etc.) to see the intelligence engine in action:

🔍 The Traffic Detective

"My traffic dropped this week compared to last. Use the anomaly detection and time-series tools to find exactly when the drop started and which pages are responsible."

🎯 The "Striking Distance" Hunter

"Find keywords for https://example.com where I'm ranking in positions 8-15 but have at least 1,000 impressions. These are my best opportunities for a quick traffic boost."

⚔️ The Cannibalization Cleaner

"Check for keyword cannibalization. Are there any queries where two or more of my pages are competing and splitting the traffic? Suggest which one should be the primary authority."

📈 The SEO Opportunity Scoreboard

"Analyze my top 50 keywords for the last 90 days. Rank them by a custom 'Opportunity Score' (Impressions / Position). Give me the top 5 specific pages to focus on."

📊 The Executive Health Check

"Run a full SEO health check for my site. Segment the results by Brand vs. Non-Brand and give me 3 high-impact actions for the upcoming week."

⚡ The Speed vs. Ranking Correlator

"Fetch the top 5 pages by impressions. For these pages, run a PageSpeed audit. Is there any correlation between low performance scores and recently declining positions?"

🔍 Multi-Engine Comparison

"Compare my performance between Google and Bing for the last 30 days. Which keywords are ranking better on Bing but have lower traffic on Google?"

🔐 Authentication (Desktop Flow)

Search Console MCP uses a Secure Desktop Flow. This provides high-security, professional grade authentication for your Google account:

• Multi-Account Support: Automatically detects and stores separate tokens for different Google accounts based on your email.
• System Keychain Primary: Tokens are stored in your OS's native credential manager (macOS Keychain, Windows Credential Manager, or Linux Secret Service).
• AES-256-GCM Hardware-Bound Encryption: Fallback storage is encrypted with AES-256-GCM using a key derived from your unique hardware machine ID. Tokens stolen from your machine cannot be decrypted on another computer.
• Silent Background Refresh: Tokens auto-refresh silently when they expire.

🚀 Step 1 — Initiate Login

Run the following command to start the authorization process:

npx search-console-mcp setup

The CLI will:

1. Briefly start a secure local server to handle the redirect.
2. Open your default web browser to the Google Authorization page.
3. Automatically fetch your email after authorization to label your credentials securely.

🔑 Step 2 — Logout & Management

To wipe your credentials from both the keychain and the disk:

# Logout of the default account
npx search-console-mcp logout

# Logout of a specific account
npx search-console-mcp logout [email protected]

🔑 Alternative: Service Account (Advanced)

For server-side environments or automated tasks where interactive login isn't possible, you can use a Google Cloud Service Account.

Setup:

1. Create Service Account: Go to the Google Cloud Console and create a service account.
2. Generate Key: Click "Keys" > "Add Key" > "Create new key" (JSON). Download this file.
3. Share Access: In Google Search Console, add the service account's email address (e.g., [email protected]) as a user with at least "Full" or "Restricted" permissions.
4. Configure: Point the server to your key file:

   export GOOGLE_APPLICATION_CREDENTIALS="/path/to/your/key.json"

🔑 Bing Webmaster Tools (API Key)

To access Bing data, you simply need an API Key.

Setup:

1. Get Your API Key: Go to Bing Webmaster Tools Settings.
2. Configure: Set the API key in your environment:

   export BING_API_KEY="your-api-key-here"

3. IndexNow: Bing tools also support IndexNow for instant URL submission.

🛡️ Fort Knox Security

This MCP server implements a multi-layered security architecture:

• Keychain Integration: Primarily uses the macOS Keychain, Windows Credential Manager, or libsecret (Linux) to store tokens.
• Hardware-Bound Vault: Fallback tokens are stored in ~/.search-console-mcp-tokens.enc and encrypted with AES-256-GCM.
• Machine Fingerprinting: The encryption key is derived from your unique hardware UUID and OS user. The encrypted file is useless if moved to another machine.
• Minimalist Storage: Only the refresh_token and expiry_date are stored.
• Strict Unix Permissions: The fallback file is created with mode 600 (read/write only by your user).

Tools Reference

Google Analytics

| Tool | Description | |------|-------------| | analytics_query | Master tool for raw data. Supports dimensions, filters, aggregationType (byPage/byProperty), dataState (final/all), and type (web/image/news/discover). | | analytics_trends | Detect trends (rising/falling) for specific queries or pages. | | analytics_anomalies | Detect statistical anomalies in daily traffic. | | analytics_drop_attribution | [NEW] Attribute traffic drops to mobile/desktop or correlate with known Google Algorithm Updates. | | analytics_time_series | [NEW] Advanced time series with rolling averages, seasonality detection, and forecasting. | | analytics_compare_periods | Compare two date ranges (e.g., WoW, MoM). | | seo_brand_vs_nonbrand | [NEW] Analyze performance split between Brand vs Non-Brand traffic. |

SEO Opportunities (Opinionated)

| Tool | Description | |------|-------------| | seo_low_hanging_fruit | Find keywords ranking in pos 5-20 with high impressions. | | seo_striking_distance | [NEW] Find keywords ranking 8-15 (Quickest ROI wins). | | seo_low_ctr_opportunities | [NEW] Find top ranking queries (pos 1-10) with poor CTR. | | seo_cannibalization | [Enhanced] Detect pages competing for the same query with traffic conflict. | | seo_lost_queries | [NEW] Identify queries that lost all traffic in the last 28 days. |

SEO Primitives (Atoms for Agents)

These are low-level tools designed to be used by other AI agents to build complex logic. | Tool | Description | |------|-------------| | seo_primitive_ranking_bucket | Categorize a position (e.g. "Top 3", "Page 1", "Unranked"). | | seo_primitive_traffic_delta | Calculate absolute and % change between two numbers. | | seo_primitive_is_brand | Check if a query matches a brand regex. | | seo_primitive_is_cannibalized | Check if two pages are competing for the same query. |

Sites & Sitemaps

| Tool | Description | |------|-------------| | sites_list | List all verified sites. | | sites_add / sites_delete | Manage properties. | | sites_health_check | [NEW] Run a health check on one or all sites. Checks WoW performance, sitemaps, and anomalies. | | sitemaps_list / sitemaps_submit | Manage sitemaps. |

Inspection & Validation

| Tool | Description | |------|-------------| | inspection_inspect | Google URL Inspection API (Index status, mobile usability). | | pagespeed_analyze | Lighthouse scores & Core Web Vitals. | | schema_validate | Validate Structured Data (JSON-LD). |

Bing Webmaster Tools

| Tool | Description | |------|-------------| | bing_sites_list | List all verified sites in Bing. | | bing_analytics_query | Query search performance from Bing. | | bing_opportunity_finder | Find low-hanging fruit keywords on Bing. | | bing_seo_recommendations | Get prioritized SEO insights for Bing. | | bing_url_info | Detailed indexing and crawl info for a URL (Bing). | | bing_index_now | [NEW] Instantly notify search engines of changes. | | bing_crawl_issues | List crawl issues detected by Bing. | | bing_analytics_detect_anomalies | Detect daily spikes or drops in Bing traffic. | | bing_analytics_time_series | Advanced time series analysis for Bing. | | bing_sitemaps_list / bing_sitemaps_submit | Manage sitemaps in Bing. |

License

MIT Contributing