soulcraft-mcp

Analyze any company's brand identity from your AI agent.

Soulcraft's identity analysis engine as an MCP server. Point it at a domain and get back a Soul Score, five dimension scores, a full soul.md identity document, and actionable recommendations -- in seconds, inside Claude or any MCP-compatible agent.

Built by Soulcraft. Get an API key at soulcraftagency.com/developers.

What it does

Two tools:

analyze_identity -- Full soul.md analysis for any domain. Returns an overall Soul Score (0-100), dimension scores across five axes, an executive summary, a proposed tagline, and 10 ranked recommendations.

get_soul_file -- Returns a soul.md document formatted as markdown, ready to inject into a system prompt. Use this to load a company's voice and identity into context before writing copy, checking brand alignment, or generating content.

Example

Analyze the identity of stripe.com

# Soul Analysis: Stripe (stripe.com)

Overall Soul Score: 84 / 100

Dimension Scores:
  Identity Clarity:   91 / 100
  Voice Consistency:  88 / 100
  AI Readiness:       79 / 100
  Positioning:        85 / 100
  Content Signal:     77 / 100

## Summary
Stripe has one of the clearest identities in fintech...

Proposed tagline: "Infrastructure for the internet economy."

## Top Recommendations
  1. [AI Readiness] Improve structured data...

Install

npm install -g soulcraft-mcp

Or use directly with npx (no install needed -- see setup below).

Requires Node.js 18+.

Get an API key

Get a free key at soulcraftagency.com/developers. Keys start with sc_.

Setup

Claude Desktop

Add to ~/Library/Application Support/Claude/claude_desktop_config.json:

{
  "mcpServers": {
    "soul": {
      "command": "npx",
      "args": ["-y", "soulcraft-mcp"],
      "env": {
        "SOUL_API_KEY": "sc_your-key-here"
      }
    }
  }
}

Restart Claude Desktop. A soul server will appear in the tools list.

Cursor / other MCP clients

Same config pattern -- command: npx, args: ["-y", "soulcraft-mcp"], env with your key.

Tools

analyze_identity

Full identity analysis for a domain.

Inputs: | Parameter | Type | Required | Description | |-----------|------|----------|-------------| | domain | string | Yes | Company domain, e.g. stripe.com | | company | string | No | Company name (inferred from domain if omitted) |

Returns: Soul Score, dimension scores, executive summary, proposed tagline, top 10 recommendations.

get_soul_file

Soul.md identity document for a domain, formatted for system prompt injection.

Inputs: | Parameter | Type | Required | Description | |-----------|------|----------|-------------| | domain | string | Yes | Company domain, e.g. notion.so | | company | string | No | Company name (optional) |

Returns: Full soul.md markdown document including origin, voice, beliefs, competitive position, and vision.

Example use:

Get the soul file for notion.so and use it to write a blog post in their voice

Environment variables

| Variable | Required | Default | Description | |----------|----------|---------|-------------| | SOUL_API_KEY | Yes | -- | Your Soulcraft API key (sc_...) | | SOUL_API_URL | No | https://soulcraft-report-production.up.railway.app | Override for self-hosted deployments |

Links

• Soulcraft
• Get an API key
• Soul Score methodology

Every agent has a soul. We craft it.