stand-the-fuck-out

A 10-skill brand positioning plugin for Claude, Cowork and Code. Built from the Stand the F*ck Out Playbook — a battle-tested system for going from invisible to unignorable.

Most brands don't have a marketing problem. They have a sameness problem. This plugin systematizes the entire process of finding, claiming, and defending a brand position that nobody else can copy.

Installation

Claude Code

In Claude Code:

/plugin marketplace add shashank-sn/stand-the-fuck-out
/plugin install stand-the-fuck-out

That's it — Claude Code will fetch the repo and register all 10 skills automatically.

git clone https://github.com/shashank-sn/stand-the-fuck-out.git ~/.claude/plugins/stand-the-fuck-out

Then in Claude Code:

/plugin marketplace add ~/.claude/plugins/stand-the-fuck-out

/plugin install stand-the-fuck-out

Claude Cowork

1. Download the .plugin file
2. Open Claude Cowork on your desktop
3. Go to Settings → Plugins → Install from file
4. Select the downloaded stand-the-fuck-out.plugin file
5. All 10 skills will be available immediately

CLI Usage (any terminal)

You can also run every skill from any shell — no Claude Code or plugin installation required.

Run with npx (no install)

npx stand-the-f-out
npx stand-the-f-out --list
npx stand-the-f-out brand-invisibility-audit
npx stand-the-f-out ai-positioning-sprint

Install globally

npm install -g stand-the-f-out

# Then use the shorter alias
sto
sto --list
sto brand-invisibility-audit

How the CLI works

1. Pick a skill (or pass the skill ID as an argument).
2. Answer the prompts — the same questions the AI skill asks.
3. The CLI saves a dated Markdown worksheet/report in your current directory.
4. Paste the report into any AI assistant (Claude, ChatGPT, etc.) to get the full strategic synthesis, or fill in the worksheet yourself.

Some skills (like brand-invisibility-audit and positioning-health-check) compute scores and a diagnosis directly in the terminal. Others generate a structured prompt you can complete with your preferred AI.

Skills

| Skill | Command | When to use | |-------|---------|-------------| | Brand Invisibility Audit | /brand-invisibility-audit | Before any positioning work — scores your brand across messaging, visuals, and strategy | | Order Winners Finder | /order-winners-finder | Finding what actually makes customers choose you over alternatives | | Blue Ocean Mapper | /blue-ocean-mapper | Mapping competitive white space and finding territory nobody has claimed | | Value Bucket Builder | /value-bucket-builder | Extracting functional, emotional, social, and aspirational value to craft your brand promise | | Anti-Positioning Generator | /anti-positioning-generator | Building bold exclusion messaging — "we're not for you" statements that magnetize the right people | | AI Positioning Sprint | /ai-positioning-sprint | Running the complete 25-minute positioning workflow from scratch | | Category Creator | /category-creator | Naming and owning a new market category so you stop being compared to competitors | | Customer Journey Optimizer | /customer-journey-optimizer | Finding and fixing friction points across your customer funnel | | Positioning Health Check | /positioning-health-check | Quarterly audit to check if your positioning is still working or being eroded | | Stand-Out Blueprint | /stand-out-blueprint | Synthesizing everything into a one-page deployable brand strategy |

The Stand the F*ck Out Journey

Run the skills in order for a complete rebrand, or use them individually for targeted work.

1. Audit — Establish your baseline invisibility score
2. Differentiate — Find the order winners that actually drive buying decisions
3. Map — Identify unclaimed competitive territory
4. Value — Excavate what customers really buy from you
5. Exclude — Build anti-positioning that repels wrong-fit customers
6. Sprint — Run the full AI positioning workflow in 25 minutes
7. Create — Name and own a new category
8. Optimize — Fix funnel friction blocking conversion
9. Synthesize — Assemble the one-page brand strategy
10. Maintain — Run the quarterly health check to keep your position strong

Each skill is fully self-contained — use whichever tool matches the specific problem you're working on.

About

Built by Shashank — brand strategist, founder, and creator of the Stand the F*ck Out system.

Part of a complete brand differentiation methodology for founders and marketers who are done blending in.