startup-builder

Business-as-Code. Define your startup in minutes.

Quick Start

npx startup-builder

Install

npm install startup-builder

What You Get

One command. Complete startup foundation.

startup-builder "AI code review for engineering teams"

✓ Foundation Sprint    Complete problem/solution definition
✓ Lean Canvas         One-page business model
✓ ICP                 Ideal customer profile
✓ Jobs-to-be-Done     Customer motivation map
✓ StoryBrand          Clear messaging framework
✓ Name                Startup name + domain
✓ Landing Page        Ready to deploy

CLI

# Full guided experience
startup-builder

# Start from idea
startup-builder "your startup idea"

# Run specific modules
startup-builder foundation   # Foundation sprint
startup-builder canvas       # Lean canvas
startup-builder icp          # Ideal customer profile
startup-builder jtbd         # Jobs to be done
startup-builder story        # StoryBrand messaging
startup-builder name         # Name generation
startup-builder landing      # Landing page

# Export everything
startup-builder export --format md
startup-builder export --format json

SDK

import { builder } from 'startup-builder'

// Build complete startup foundation
const startup = await builder.create({
  idea: 'AI code review for engineering teams',
  founder: {
    capabilities: ['ML expertise', 'DevTools experience'],
    insight: 'Code review is the biggest bottleneck',
    motivation: 'Hated waiting for reviews'
  }
})

// Returns complete startup package
// {
//   foundation: { problem, customer, solution, mvp, validation },
//   canvas: { ... 9 boxes ... },
//   icp: { firmographics, buyer, problems, goals, buying },
//   jtbd: { mainJob, relatedJobs, forces },
//   story: { character, problem, guide, plan, cta, failure, success },
//   name: { name, tagline, domain },
//   landing: { url, sections }
// }

// Build incrementally
const foundation = await builder.foundation('AI code review')
const canvas = await builder.canvas(foundation)
const icp = await builder.icp(foundation)
const story = await builder.story(foundation, icp)
const name = await builder.name(foundation)
const landing = await builder.landing(name, story)

The Flow

┌─────────────────────────────────────────────────────────────────────┐
│  1. FOUNDATION SPRINT                                               │
│     Problem → Customer → Solution → MVP → Validation                │
├─────────────────────────────────────────────────────────────────────┤
│  2. LEAN CANVAS                                                     │
│     Complete business model on one page                             │
├─────────────────────────────────────────────────────────────────────┤
│  3. IDEAL CUSTOMER PROFILE                                          │
│     Know exactly who you're building for                            │
├─────────────────────────────────────────────────────────────────────┤
│  4. JOBS TO BE DONE                                                 │
│     Understand why customers will buy                               │
├─────────────────────────────────────────────────────────────────────┤
│  5. STORYBRAND                                                      │
│     Clarify your message                                            │
├─────────────────────────────────────────────────────────────────────┤
│  6. NAME + DOMAIN                                                   │
│     Find the perfect name, claim the domain                         │
├─────────────────────────────────────────────────────────────────────┤
│  7. LANDING PAGE                                                    │
│     Deploy and start collecting signups                             │
└─────────────────────────────────────────────────────────────────────┘

Output

Everything syncs to your Startups.Studio dashboard and exports to code:

my-startup/
├── startup.mdx           # Complete startup definition
├── canvas.mdx            # Lean canvas
├── icp.mdx               # Ideal customer profile
├── messaging.mdx         # StoryBrand script
├── experiments.mdx       # Validation experiments
└── landing/              # Deployable landing page
    ├── index.html
    └── styles.css

Deploy

// Deploy everything
const deployed = await builder.deploy(startup, {
  domain: 'acme.hq.sb'  // Or your own domain
})

// {
//   landing: 'https://acme.hq.sb',
//   dashboard: 'https://startups.studio/acme'
// }

MCP Server

{
  "mcpServers": {
    "startup-builder": {
      "command": "npx",
      "args": ["startup-builder", "mcp"]
    }
  }
}

"Build a startup around AI code review" "Create a lean canvas for my idea" "What should my MVP look like?"

Includes

• foundation-sprint - Foundation definition
• lean-canvas - Business model canvas
• ideal-customer-profile - Customer targeting
• jobs-to-be-done - Customer jobs
• storybrand - Messaging framework
• startup-names - Name generation
• landing-page - Page generation

License

MIT