taketomarket

Marketing OS for developerneurs and solopreneurs. Built for engineers shipping products with zero marketing experience required.

taketomarket is a Claude Code / Codex skill set that brings spec-driven development to marketing. Every campaign, asset, and channel is a spec-driven unit with a verifiable outcome metric and a positioning-invariant quality gate wall.

Core invariant: Every marketing asset ships with a verifiable outcome metric and passes through a positioning-invariant quality gate wall — no asset ships without both, ever.

Who this is for

• Developerneurs — engineers building and shipping their own products.
• Solopreneurs with engineering backgrounds — founders who code their MVP themselves.
• Indie hackers — anyone shipping a product who has zero or near-zero marketing/growth experience.

If you can write code but have never built a landing page, written a positioning statement, or thought about ICPs — taketomarket gives you the operating system. The AI does the marketing work; you stay in control of the decisions.

Who this is NOT for

• Full-time marketers who already have a stack — taketomarket overlaps with what you already do.
• Agencies serving multiple clients — built for one product per workspace.
• Anyone wanting a one-click blog generator — taketomarket is opinionated, slower, and quality-gated by design.

What it is / What it isn't

IS: A marketing OS that treats every campaign, asset, and channel as a spec-driven unit with a verifiable outcome, a positioning invariant, and a quality gate wall. Persistent state. Compound learnings. Nine-phase lifecycle enforcement.

IS NOT: A content generator, one-click blog writer, or social media scheduler. Not a replacement for marketers — it is the operating system a marketer uses to ship more, drift less, and compound learnings. Not a reporting dashboard. Not a scheduler. taketomarket enforces discipline; it does not generate random content.

Requirements

• Node.js 18+
• Claude Code v1.x+ (or Codex)
• git

Installation

Option 1 — npx (recommended)

npx taketomarket

Interactive: asks which tool(s) you use, installs to all selected runtimes in one pass.

Flags:

• --yes or -y — skip confirmation (for CI/scripts)
• --check — show install status without installing
• --runtime <claude|codex> — skip interactive prompt, install to one runtime

Option 2 — Claude Code plugin marketplace (community)

/plugin marketplace add anthropics/claude-plugins-community
/plugin install taketomarket@claude-community

Published to the community marketplace on 2026-05-14. The community catalog syncs nightly, so newly approved updates may take up to 24h to appear. If install fails, confirm taketomarket is listed in the community catalog.

Option 3 — Direct from GitHub (Claude Code)

/plugin marketplace add ranjanrishikesh/taketomarket
/plugin install taketomarket@taketomarket

Installs the latest commit on main directly from this repo. Useful for trying unreleased fixes before they reach the community catalog. The @taketomarket suffix matches the marketplace name declared in .claude-plugin/marketplace.json.

Option 4 — Manual (advanced)

git clone https://github.com/ranjanrishikesh/taketomarket
cd taketomarket
node install.js

Quick Start

/ttm-init             # set up workspace (one time)
/ttm-new-campaign     # create first campaign
/ttm-produce          # run production wave

Plugin install users (Options 2 + 3): commands are namespaced — use /taketomarket:ttm-init, /taketomarket:ttm-new-campaign, etc. The bare /ttm-* form only works when installed via npx taketomarket (Option 1) or manually (Option 4) into the standalone skills directory.

Runtime Notes

Commands vary by tool and install path:

| Runtime | Install path | Invocation (standalone via npx) | Invocation (plugin install) | |---------|--------------|---------------------------------|----------------------------| | Claude Code | ~/.claude/skills/ | /ttm-init | /taketomarket:ttm-init | | Codex | ~/.codex/skills/ or ~/.agents/skills/ | $ttm-init or mention by name | n/a (plugin install is Claude Code only) | | Cursor | ~/.cursor/skills/ | /ttm-init | n/a | | Windsurf | ~/.codeium/windsurf/skills/ | @ttm-init | n/a | | Gemini CLI | ~/.gemini/skills/ | automatic or /skills enable | n/a |

All non-Claude runtimes also support ~/.agents/skills/ as a universal path. Select option 6 during install to use it.

Campaign Lifecycle

Setup (one-time per workspace + per campaign)

• Init (/ttm-init) — set up workspace and reference files
• New Campaign (/ttm-new-campaign) — create campaign directory with initialized state

9-Phase Lifecycle

1. Discover — research market, audience, and ambient narrative
2. Brief — generate brief with mandatory outcome metrics
3. Produce — generate assets in isolated contexts with full reference loading
4. Review — human quality evaluation with structured checklist
5. Fix — root cause analysis, re-produce, re-verify (capped 3×)
6. Verify — quality gate wall check across all assets
7. Ship — launch checklist confirming tracking, UTMs, funnel testing
8. Measure — analytics vs outcome metrics with attribution models
9. Learn — extract lessons, propose reference file edits, log to LEARNINGS.md

Command Reference

| Command | Description | |---------|-------------| | /ttm-affiliate-kit | Generate creative kit for affiliate partners | | /ttm-archive | Archive a completed campaign, finalize state, and update LEARNINGS.md | | /ttm-brand-refresh | Update BRAND.md with new proof points and deprecate expired ones | | /ttm-brief | Generate a campaign brief with mandatory outcome metrics, positioning anchor, and channel mix | | /ttm-competitor-scan | On-demand competitor analysis that updates COMPETITORS.md | | /ttm-deploy | Vercel deploy with auto-detected best path (git-push, Vercel CLI, API token) | | /ttm-discover | Discover phase: SERP analysis, competitor content audit, ambient narrative mapping (renamed from /ttm-research) | | /ttm-email-check | Deliverability, dark-mode, and spam-trigger check for email assets (renamed from /ttm-email-preflight) | | /ttm-fix | Fix phase: root cause analysis, fix brief, re-produce, re-verify (capped 3×) | | /ttm-health | Validate .taketomarket/ directory integrity, reference file completeness, and state consistency | | /ttm-humanize [MANDATORY] | Mandatory final-step humanizer for every audience-facing asset. Runnable ad-hoc. | | /ttm-icp-refresh | Update ICP.md from new customer data including calls, reviews, and feedback | | /ttm-init | Interview-driven onboarding that generates all .taketomarket/ reference files | | /ttm-landing | Next.js 15 + Tailwind v4 + React 19 marketing site scaffold with brand-token integration | | /ttm-learn | Extract lessons from campaign data, propose reference file edits, log to LEARNINGS.md | | /ttm-linkedin-post | Manual LinkedIn post generator. Author-mimic style + post-history tracking + last-7-day news WebSearch. Final draft passes through /ttm-humanize | | /ttm-measure | Analyze campaign analytics against outcome metrics using attribution models | | /ttm-new-campaign | Create a new campaign directory with initialized state and reference file links | | /ttm-next | Guide user to the right next command based on current campaign state | | /ttm-playwright-setup | Install walkthrough for Playwright MCP server + Chrome extension bridge. Run once per machine to unlock author scraping, competitor render, and Lighthouse/visual gates | | /ttm-positioning-check | Sample recent assets and report positioning drift percentage and analysis | | /ttm-positioning-shift | Controlled positioning change with reasoning, migration plan, and approval gate | | /ttm-produce | Generate content assets in fresh contexts loaded with brief, positioning, brand, ICP, and playbook | | /ttm-pseo | Programmatic SEO route generator for blog, use-case, comparison, alternative templates. JSON CMS input. AEO + SEO optimized | | /ttm-repurpose | Fan out a long-form asset into derivatives across channels with full brief-produce-verify per derivative | | /ttm-resume | Resume a paused campaign at its last completed phase | | /ttm-review | Present assets with structured review checklist for human evaluation | | /ttm-seo audit\|keyword-map\|aeo | Unified SEO + AEO toolkit with three subcommands (merged from /ttm-aeo-check, /ttm-keyword-map, /ttm-seo-audit) | | /ttm-ship | Generate launch checklist confirming tracking, UTMs, funnel testing, and asset finalization | | /ttm-state | Display current campaign states, decisions in flight, blockers, and experiments | | /ttm-verify | Run all applicable quality gates on every asset with pass/fail report and line-level feedback |

[MANDATORY] /ttm-humanize runs automatically as the final step of every producing skill (/ttm-produce, /ttm-repurpose, /ttm-affiliate-kit). It can also be invoked ad-hoc to humanize existing copy.

Verify Installation

Inside Claude Code, run:

/ttm-health

This validates directory integrity, reference file presence, and state consistency.

License

MIT — see LICENSE.

Privacy & Security

taketomarket runs entirely on your local filesystem. No data collection, no telemetry, no servers. See SECURITY.md for the combined privacy and security policy.

Contributing

See CONTRIBUTING.md and CODE_OF_CONDUCT.md.