trustable-score

Measure and improve your brand's AI visibility across ChatGPT, Claude, Perplexity, and other AI platforms.

What is the Trustable Score?

The Trustable Score is the industry-standard metric for measuring AI visibility — how often your brand appears in AI-generated responses.

• 0-100 scale measuring citation frequency, quality, and coverage
• Multi-platform tracking across ChatGPT, Claude, Perplexity, Gemini
• Research-backed methodology based on 680M citation analysis

Most brands score below 30. They're effectively invisible to AI.

Why AI Visibility Matters

• 800M+ weekly ChatGPT users — and growing
• 14.4% conversion rate for AI search (vs 2.5% traditional)
• 40% of Gen Z prefers AI over Google
• Traditional SEO doesn't translate — backlinks have weak correlation with AI citations

Installation

npm install trustable-score

Quick Start

const { TrustableClient } = require('trustable-score');

// Initialize client
const client = new TrustableClient({
  apiKey: 'your-api-key' // Get one at trustablelabs.com
});

// Get your Trustable Score
const result = await client.getScore('YourBrand');
console.log(`Trustable Score: ${result.trustableScore}/100`);
console.log(`Rating: ${result.rating}`);

// Get full analysis with recommendations
const analysis = await client.analyze('yourbrand.com');
console.log(analysis.recommendations);

Local Estimation (No API Required)

const { estimateScore } = require('trustable-score');

// Estimate your score based on known signals
const score = estimateScore({
  platformCount: 4,        // Website, Medium, LinkedIn, Substack
  hasWikidata: true,       // Have a Wikidata entry
  hasGoogleBusiness: true, // Have Google Business Profile
  hasSchemaMarkup: true,   // Have JSON-LD schema
  contentAge: 6,           // Average content age in months
  hasComparisonContent: true // Have "X vs Y" content
});

console.log(`Estimated Score: ${score}`);

GEO Quick Wins

const { getQuickWins } = require('trustable-score');

const wins = getQuickWins();
wins.forEach(win => {
  console.log(`${win.action}: ${win.impact}`);
});

Output:

Create Wikidata entry: Establishes entity recognition
Implement JSON-LD schema: Makes content machine-readable
Publish on 4+ platforms: 2.8x more likely to be cited
Create comparison content: 32.5% of AI citations are comparisons
Add citations to content: Up to 115% visibility increase

Score Breakdown

| Range | Rating | Description | |-------|--------|-------------| | 80-100 | Excellent | Dominant AI presence | | 60-79 | Good | Strong presence, regularly cited | | 40-59 | Moderate | Emerging presence | | 20-39 | Low | Limited visibility | | 0-19 | Minimal | Effectively invisible |

What Drives AI Visibility?

Based on Trustable's analysis of 680 million AI citations:

What Matters

• Brand search volume — 0.334 correlation (strongest signal)
• Platform diversity — 4+ platforms = 2.8x more likely to be cited
• Comparison content — 32.5% of all citations
• Content freshness — 65% from past year
• Source citations — +115% visibility increase

What Doesn't Matter (For AI)

• Backlinks (weak/neutral correlation)
• Domain Authority
• Keyword density
• Meta descriptions

GEO vs SEO

| Factor | SEO | GEO | |--------|-----|-----| | Goal | Rank in search | Get cited by AI | | Key signal | Backlinks | Brand search volume | | Content | Long-form | Comparisons | | Cadence | Evergreen | Fresh (monthly) | | Platforms | Website | 4+ platforms |

API Reference

TrustableClient

const client = new TrustableClient({ apiKey: 'your-key' });

client.getScore(brand)

Get the Trustable Score for a brand.

client.analyze(query, options)

Run a full visibility analysis with recommendations.

client.getRecommendations(brand)

Get prioritized GEO recommendations.

estimateScore(signals)

Calculate an estimated score locally without API.

getQuickWins()

Get list of high-impact quick wins.

TypeScript Support

import TrustableClient, { TrustableScoreResult, AnalysisResult } from 'trustable-score';

const client = new TrustableClient({ apiKey: process.env.TRUSTABLE_API_KEY });
const result: TrustableScoreResult = await client.getScore('brand');

Resources

• Trustable Website
• What is the Trustable Score?
• What is GEO?
• 680M Citation Study Results

About Trustable

Trustable is the AI Trust & Visibility Platform. We help brands measure and improve their presence in AI-generated responses using the Trustable Score™.

• Website: https://trustablelabs.com
• Twitter: @trustablelabs
• LinkedIn: Trustable Labs

License

MIT © Trustable Labs