Website Auditor MCP

An MCP server for website-auditor.io — AI-visibility (GEO) and site-audit tools you can call from any MCP client (Claude Desktop, Claude Code, Cursor, Codex, and other agents).

Ask an agent "does ChatGPT recommend my business?", "what's my AI-visibility score?", "audit example.com", or "how do I stack up against my competitors?" and it answers with real data — an overall AI-visibility score (0–100), a per-engine breakdown across ChatGPT, Perplexity, Claude and Gemini, a full site audit (SEO, security, performance), competitor comparisons, and ongoing monitoring.

The server is a thin, authenticated wrapper over the Website Auditor API — the audit engine, AI-visibility scoring and monitoring live in that service; this server just makes them available to agents.

Tools

| Tool | Tier | What it does | |---|---|---| | get_sample_audit | Free — no key | A complete sample report for example.com in the exact shape a real audit returns. Needs no API key, no subscription and no network. Try this first to see what you'd be buying. | | get_ai_visibility | Pro | Current AI-visibility score (0–100) + per-engine breakdown (ChatGPT, Perplexity, Claude, Gemini) + the top competitor appearing in your place. Pro subscribers also get trend: 7- and 30-day score movement from stored snapshot history. | | run_audit | Pro, rate-limited | Full one-time audit → category scores (AI visibility, SEO, security, performance) + top issues + a shareable report URL. | | get_changes | Pro | What changed since the last check — score movement, engines gained/lost, competitor moves, new/resolved issues. Requires the domain to be tracked. | | compare_competitors | Pro | Head-to-head AI-visibility ranking against named competitor domains + where each appears that you don't. Quota-aware: caps the audit fan-out to your remaining daily quota, reuses recent cached audits, and reports any competitors it had to skip rather than dropping them silently. | | track_site | Pro | Start (or stop) weekly monitoring of a site's AI visibility. Establishes the history get_changes reads from. | | untrack_site | Pro | Stop monitoring a site and free up a monitoring slot. Idempotent. | | list_tracked_sites | Pro | List the sites you're monitoring, with cadence, active state, and slots used/remaining. | | get_monitoring_status | Pro | A glanceable dashboard across all tracked sites — latest score, when each was last checked and next runs, and the most recent change. | | check_upgrade_status | Any valid key | Your own subscription standing — tier, status, period end, and what upgrading unlocks (starting Pro requires a payment method and accepting the Terms). Consumes no audit quota. |

Prompts

Clients that support MCP prompts (Claude Desktop, claude.ai) render these as something you can pick from a menu, so you don't have to phrase the request yourself or know which tool to ask for. In clients that don't surface prompts (Codex, currently), nothing is lost but the menu — ask in words and the same tools run.

| Prompt | Needs a key? | What it does | |---|---|---| | See a sample report | No | Walks through a complete report for example.com. No arguments, no setup — one click from any install. | | Check my AI visibility | Pro | Runs get_ai_visibility for a domain you name, then explains the score, which assistants name the business, and who is named instead. | | Run a full site audit | Pro | Runs run_audit for a domain and summarises it by category, with the three fixes that matter most. | | Compare me to a competitor | Pro | Runs compare_competitors for your domain against a named rival, and explains where they get named and you don't. |

Each Pro prompt falls back to get_sample_audit when no API key is configured, so you always get output rather than an error.

Naming the business (optional)

get_ai_visibility and run_audit both accept two optional arguments that decide what question the AI-visibility check actually asks:

| Argument | Omitted | Supplied | |---|---|---| | business_name | Detected from the site, and flagged with name_warning when it could not be verified | Taken as fact and recorded as caller-supplied — which suppresses the warning | | business_location | Detected from the site; if nothing is found the questions widen to the country, or drop the place entirely | Scopes the questions to that place |

Supply a name only when you actually know it. A supplied name overrides detection and is treated as confirmed, so a guess is scored exactly as if a human had verified it — and silences the warning that would have told you otherwise. Leaving it out is the safer default: detection is transparent about its own uncertainty.

The same applies to location, in the other direction. Omitting it is correct for a national or global business and wrong for a local one, since a local business measured without a place is measured against the wrong queries.

"Check AI visibility for hawaiibackroad.com,
 the business is Big Island Backroad Adventures in Hilo, HI"

Install & configure

The server runs directly via npx — no clone or build required.

Try it before you buy it. Install with no API key at all and ask your agent for a sample audit — get_sample_audit returns a full report for example.com in the exact format a real run produces, so you can check the shape fits your needs first.

Pricing. Auditing real domains needs a Website Auditor subscription at $10/month — eligible new customers get a 7-day free trial (payment method required to start; no charge until the trial ends; customers who used a trial in the last 12 months are billed immediately). Sign up and create an API key at api.website-auditor.io/admin_portal, then set it as WA_API_KEY below. There is no free API tier — a key only functions with an active subscription.

Claude Desktop (claude_desktop_config.json), Cursor (~/.cursor/mcp.json), and most other clients use the same mcpServers shape:

{
  "mcpServers": {
    "website-auditor": {
      "command": "npx",
      "args": ["-y", "website-auditor-mcp"],
      "env": {
        "WA_API_KEY": "wa_your_key_here"
      }
    }
  }
}

Claude Code — add it from the CLI:

claude mcp add website-auditor -e WA_API_KEY=wa_your_key_here -- npx -y website-auditor-mcp

Codex — the CLI, IDE extension and ChatGPT desktop app all read the same ~/.codex/config.toml, so one of these covers all three:

codex mcp add website-auditor --env WA_API_KEY=wa_your_key_here -- npx -y website-auditor-mcp

[mcp_servers.website-auditor]
command = "npx"
args = ["-y", "website-auditor-mcp"]

[mcp_servers.website-auditor.env]
WA_API_KEY = "wa_your_key_here"

Codex doesn't render MCP prompts, so the Prompts above won't appear as menu entries there — ask in words instead ("show me a sample audit").

Or install the packaged Codex plugin, which bundles the same server and restores the prompts as skills (which Codex does render):

codex plugin marketplace add SpikeyCoder/website-auditor-mcp
codex plugin add website-auditor@spikeycoder

Cursor — one-click install, or put the same mcpServers JSON as above in ~/.cursor/mcp.json:

The one-click config arrives with an empty WA_API_KEY — the sample report works as-is; fill the key in under Settings → MCP to audit real domains. There is also a packaged Cursor plugin (this server plus the prompts as skills) in cursor-plugin/; its Cursor Marketplace listing is pending — status in docs/CURSOR-PLUGIN.md.

Restart the client and the tools appear.

Getting an API key

WA_API_KEY is a per-user key (it starts with wa_) minted from a Website Auditor account at api.website-auditor.io/admin_portal — the admin portal, where you subscribe and manage keys.

Minting a key requires an active subscription ($10/month; eligible new customers get a 7-day free trial — payment method required, no charge until the trial ends): there is no free API tier, so every tool except get_sample_audit and check_upgrade_status needs one. get_sample_audit needs no key at all.

Treat the key like a password — set it only in your MCP client's env and never commit it.

Restart after setting or changing the key. WA_API_KEY is read once, when the server starts, so a key added while the client is running is invisible to it — in Claude Desktop, quit and reopen the app. Without the restart the tools keep returning the same AUTH_REQUIRED you just acted on, which looks identical to the key not working.

Configuration (environment variables)

| Var | Default | Purpose | |---|---|---| | WA_API_KEY | (required) | Per-user API key (starts with wa_). | | WA_API_BASE_URL | https://api.website-auditor.io | The Website Auditor API this server wraps. | | WA_SITE_URL | https://website-auditor.io | Used to build shareable report links. | | WA_UPGRADE_URL | https://api.website-auditor.io/admin_portal/ | Where auth and subscription errors point you. ?source=mcp is appended so a signup that started here is attributable; set your own source to override. Not surfaced on quota errors — the daily cap is not an upsell. | | WA_REQUEST_TIMEOUT_MS | 120000 | Timeout for API calls. | | WA_AUDIT_CACHE_TTL_MS | 86400000 | Reuse a domain's audit within this window instead of spending quota (used by compare_competitors). Defaults to 24h. | | WA_SUBSCRIPTION_CACHE_TTL_MS | 60000 | How long a resolved Pro/free tier is cached per key before re-checking the subscription. | | WA_METRICS_DISABLED | (unset → metrics on) | Set to 1/true to disable anonymous usage telemetry. |

Only WA_API_KEY is normally needed; the rest have sensible defaults. See .env.example for the full list.

Auth & tiers

Your key is validated on every call. The Pro/free tier is resolved live from the API and cached briefly, so upgrades and downgrades take effect within about a minute:

• No key → get_sample_audit still works (that's the point of it); every other tool returns AUTH_REQUIRED with the price and a sign-up link.
• Revoked or unrecognized key → INVALID_KEY, carrying the API's own remediation ("generate a new key"). Distinct from PRO_REQUIRED: the fix is a new key, not a purchase.
• No active subscription (valid key, lapsed/canceled/never subscribed) → PRO_REQUIRED with the price and an upgrade link — there is no free API tier; check_upgrade_status still answers so the caller can learn why.
• Subscribed (status active or a trial in progress) → all tools.

Errors are normalized to stable codes agents can branch on — e.g. AUTH_REQUIRED, INVALID_KEY, PRO_REQUIRED, OVER_QUOTA, UNREACHABLE_DOMAIN, INVALID_INPUT, TIMEOUT. A domain that can't be reached returns UNREACHABLE_DOMAIN — never a fabricated score.

Develop

npm install
npm run build      # compile TypeScript → dist/
npm start          # serve over stdio
npm run dev        # run from source without building
npm test           # vitest
npm run typecheck

The suite is hermetic — the API client, subscription provider and meter are injected, and HTTP is mocked at the fetch boundary, so no network is touched.

Privacy Policy

Anonymous install id. When telemetry is enabled, the server generates a random UUID on first run and stores it at ~/.config/website-auditor-mcp/install-id (or $XDG_CONFIG_HOME), sending it with each event. It exists solely to tell one install restarting many times apart from many separate installs — without it, install counts are just restart counts. It is randomly generated, never derived from your machine, username or network, and is not a fingerprint. Setting WA_METRICS_DISABLED stops telemetry entirely: no id is generated and nothing is written to disk.

This connector talks to a single external service: the Website Auditor API at website-auditor.io. When you invoke a tool it sends only two things to that API:

• the target domain you asked to audit or monitor, and
• your API key (WA_API_KEY), used to authenticate the request and resolve your plan tier.

That's the full extent of what leaves your machine. The connector does not collect, store, or transmit your files, prompts, conversation content, or any other personal data, and it does not send data to any third party beyond the Website Auditor API. Your API key is held only in your MCP client's configuration (in Claude Desktop it is stored in the OS keychain and injected as an environment variable); it is never written to the bundle or logged.

Anonymous, aggregate usage telemetry (which tool ran, success/failure, latency — no domains, no keys, no personal data) may be emitted to improve the service, and can be disabled entirely by setting WA_METRICS_DISABLED=1. Installed as a desktop extension, the same opt-out is a "Disable anonymous usage telemetry" checkbox in the extension's settings.

Full privacy policy: https://website-auditor.io/privacy

License

MIT — © 2026 Kevin Armstrong / SpikeyCoder.

This covers the MCP server in this repo: the client that talks to the Website Auditor API. The audit engine and the API behind it are separate products, not covered here, and running real audits still needs a Website Auditor account.

Learn more at website-auditor.io.